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What's New
Planning Family Joins RMI July 1, 2008
Through their website, www.planningfamily.com, Planning Family delivers the highest quality free offers, special discounts, and product samples from top local and national brands to new and expectant parents. In order to receive product offers, Planning Family asks that web-goers sign up to become members. In addition to the Masterfile, RMI will market 8 brand new datacards, and two online programs coming soon.
RMI and D-J Associates Join Forces June 2, 2008
RMI Direct Marketing Inc. and D-J Associates are uniting their two businesses June 2, 2008; a move that brings together two innovative, experienced direct marketing and service companies. D-J Associates brings with them expertise in catalog and multi-channel marketing, expanding RMI’s traditional list management, brokerage and alternative media to the catalog, nonprofit, publishing and ecommerce markets. Says Martin Stein, CEO of RMI, about the relationship, “We see this as an opportunity for both companies to offer clients an expanded array of services that represent the next generation of direct marketing.” RMI Direct Marketing's Danbury, CT office will act as the headquarters for the new Multi-Channel Marketing division with satellite offices in Conway, NH and Charlotte, NC. All will work under the RMI banner.

For more detailed information, see the official press release.

For any further questions, contact:
Martin Stein at (203) 825-4636 or mstein@rmidirect.com
Kathy Duggan-Josephs at (203) 825-4617 or kduggan-josephs@rmidirect.com
New Files Available from Time Inc Corp Database May 12, 2008
On Monday May 12th, RMI Direct Marketing Inc. launched a series of market category datacards for its new management client, Time Inc. Corporate Database, in addition to the rebranding of the mega file’s image to the direct marketing industry.

Click here to view the complete line of Time Inc. Corporate Database datacards including the existing files and all of the new opportunities.

The official detailed press release, including details about Time Inc. Corporate Database’s new image, can be read here.

Sales: Dan Gallo at 203-825-4621 or dgallo@rmidirect.com
Orders: Sanso Ly at 203-825-4614 or sly@rmidirect.com
Counts & Shipping: Kate Dullard at 203-825-4630 or kdullard@rmidirect.com
RMI to Manage Time Inc. Corporate Database! May 12, 2008
RMI Direct Marketing Inc. is proud to announce that it has been selected as list manager for Time Inc. Corporate Database, effective May 12th. Time Inc. is the largest magazine publisher in the U.S. with a Corporate Database containing demographic, lifestyle and behavioral insights on over 41 million households who subscribe to and purchase Time Inc.’s many publications, books and products. Through profile and predictive modeling capabilities and research initiatives, RMI and Time Inc. will introduce a host of unique and relevant audience segments to help partners effectively reach marketing and ROI objectives. Further information regarding these new files and the rebranding of the Time Inc. Corporate Database is to come.

The official list management press release can be read here.

Sales: Dan Gallo at 203-825-4621 or dgallo@rmidirect.com
Orders: Sanso Ly at 203-825-4614 or sly@rmidirect.com
Counts & Shipping: Kate Dullard at 203-825-4630 or kdullard@rmidirect.com
New Political File from ALA May 2008
RMI Direct Marketing announces that the American Lung Association has appended their masterfile with premium data to identify donors’ political party affiliation to create the ALA Political Masterfile. Filled with politically and socially conscious donors, the ALA audience supports both nonprofits working to improve public health, and the current political landscape.

For more information about American Lung Association list properties contact Carol Forbes at 203-825-4634 or cforbes@rmidirect.com.
Trinity Missions New to RMI! April 28, 2008
Trinity Missions has selected RMI Direct Marketing to managed their Donor Masterfile and Spanish Speaking Former Donors file. The Trinity Missionaries are a congregation of Catholic Priests and Brothers who work all over the world to preserve the faith among those who are spiritually neglected or abandoned, especially the poor.

For more information about the Trinity Missions, visit their website, www.trinitymissions.org.

Contact Carol Forbes at (203)825-4634 or cforbes@rmidirect.com for more information regarding orders and shipping.
New Availability for Home Arts PIP April 25, 2008
By popular demand, North American Affinity has converted its Home Arts, Cooking & Gardening PIP into an annual program for the insertion market. Space is now available at 50,000 inserts per month for July through December 2008.

Your inserts will reach members of the Creative Home Arts, Cooking Club of America, and National Home Gardening clubs.

Contact Hillary Taylor at 203-825-4631 or htaylor@rmidirect.com.
Arbor Day Foundation Releases New Catholic Members March 25, 2008
For the first time ever, the Arbor Day Foundation is releasing a list of Catholic Members. These men and women have donated money to restore and replant damaged forests all over the world. In exchange for donations, all members have received 10 free trees and bimonthly issues of the Arbor Day newsletter.

For more information, contact Carol Forbes at 203-825-4634 or cforbes@rmidirect.com.
VFW Offers New Lifestyle Segments March 17, 2008
VFW is dedicated to helping the interests of veterans, active duty solidiers and their families through community service programs and special projects. RMI Direct Marketing and VFW have created 3 new segments to help reach non-member donors who have contributed to the VFW’s cause:
Avid Outdoorsmen: Non-member donors with an interest in hunting, fishing, camping, hiking and RV's.
Dog & Cat Owners: Non-member donors who love and pamper their pets
Homestyles: Non-member donors who are homeowners,avid do-it-yourselfers, gardeners and decorators. Many are interested in cooking, crafts and collectibles.

For more information, contact Sanso Ly at 203-825-4614 or sly@rmidirect.com.
New HFM Former Subscriber Enhanced Masterfile March 14, 2008
For the first time ever, HFM has launched an enhanced database of its former subscribers, containing over 100 demographic, lifestyle and behavioral insights on its 3.5 million expires. The new HFM Former Subscriber Enhanced Masterfile, together with other recent enhancements, makes the HFM database one of the most data enriched publishing files in the marketplace today.

For more information, contact Courtney Waters at 203-825-4638 or cwaters@rmidirect.com.
Brand New Files from Easter Seals March 5, 2008
Now available from RMI Direct Marketing and Easter Seals: Travel Enthusiasts, and Sewing, Knitting/Needlework Handcrafters. Since 1919, Easter Seals has been helping children and adults with disabilities gain greater independence through medical services and vocational programs.

For more information, contact Ed Bocknik at 203-825-4633 or ebocknik@rmidirect.com.
New Products from NWF! March 4, 2008
National Wildlife Federation now provides two more ways to reach untapped audiences. RMI and NWF have recently identified Dog & Cat Owners from within the NWF database. In addition, they’ve created a new Custom Modeling program with two ways to identify your most responsive audience.

For more information, contact Carol Forbes at 203-825-4634 or cforbes@rmidirect.com.
New Political Files! February 28, 2008
Debuting as the first three iList files available, mailers can now reach the iList Conservative, Liberal, and Undeclared Donors audiences. Select from any of the files by Ethnicity, Religion, Age, or Income; phone numbers are also available.

For more information, contact Siobhan Caragine at (203) 825-4618 or scaragine@rmidirect.com.
RMI Launches iList! February 28, 2008
RMI is excited to announce a brand new acquisition tool that brings list marketing to a whole new level. iList, or the Intuitive List, provides every mailer with their own completely customized segments to target virtually any type of market.

For more information on iList marketing, contact Siobhan Caragine at (203) 825-4618 or scaragine@rmidirect.com.



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