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Case Studies

List Revenue Increased Despite Housefile Decline

Easter Seals is a nonprofit organization that assists more than 1.4 million children and adults with autism, other disabilities and special needs and their families annually through a network of more than 500 service sites. The organization assists people with physical and mental disabilities and special needs resulting from any cause, whether diagnosed at birth or incurred through disease, accidental injury or the aging process.

What We Provided

Brokerage

Management

Alternative Media

Digital

Creative

The Brief

Over the last few years, Easter Seals has endured declining direct mail performance due to the recession and subsequent program cut backs, causing their housefile size to decrease significantly. As Easter Seals’ list manager, RMI was tasked with sustaining a healthy list rental revenue stream while maintaining an exchange program that would ensure the availability of adequate names for their acquisition program. This would be no easy feat due to Easter Seals’ decreased file size, fewer names to sell and healthy list usage after years of use.

The Solution

RMI applied a multi-dimensional strategy that blended sales and marketing efforts. We:

  • Expanded the usage of mailers already using the file, offering additional selects and incentive pricing.
  • Built successful Good Customer Match and Mail Regression models for mailers who could no longer make the straight file work.
  • Enhanced their list with new data, and creating pin-point audience segments defined by consumers’ interests.
  • Identified mailers outside the health market who would be a good fit for the file, and targeted their brokers with multichannel marketing campaigns.

The Results

Despite the decrease in Easter Seals’ file size, RMI has successfully achieved a 5% average increase in list rental revenue year-over-year for the past three years; all while simultaneously maintaining a healthy exchange volume.

Case Studies

Creative Contest Generates Increased Interest in Nonprofit List
Creative Contest Generates Increased Interest in Nonprofit List

Creative Contest Generates Increased Interest in Nonprofit List

The National Wildlife Federation (NWF) is the largest private, nonprofit conservation education and advocacy organization in the United States. NWF is a voice for wildlife, dedicated to protecting wildlife and habitat and inspiring the future generation of conservationists.

List Revenue Increased Despite Housefile Decline
List Revenue Increased Despite Housefile Decline

List Revenue Increased Despite Housefile Decline

Easter Seals is a nonprofit organization that assists more than 1.4 million children and adults with autism, other disabilities and special needs and their families annually through a network of more than 500 service sites. The organization assists people with physical and mental disabilities and special needs resulting from any cause, whether diagnosed at birth or incurred through disease, accidental injury or the aging process.

Ride-Along Program Offers Nonprofit Boost in Supplemental Revenue
Ride-Along Program Offers Nonprofit Boost in Supplemental Revenue

Ride-Along Program Offers Nonprofit Boost in Supplemental Revenue

Guideposts, a nonprofit organization, touches millions of lives every day through products and services that inspire, encourage and uplift. Their magazines, books, prayer network, and outreach programs help people connect their faith-filled values to their daily lives.

Offsetting Lost Revenue After a Publication Title Closes
Offsetting Lost Revenue After a Publication Title Closes

Offsetting Lost Revenue After a Publication Title Closes

Mayo Clinic, one of the worlds' foremost medical centers, produces the <em>Mayo Clinic Health Letter</em> and numerous books that draw on a century of patient care, medical research and experience with the goal of enlightening readers.