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Over the last few years, Easter Seals has endured declining direct mail performance due to the recession and subsequent program cut backs, causing their housefile size to decrease significantly. As Easter Seals’ list manager, RMI was tasked with sustaining a healthy list rental revenue stream while maintaining an exchange program that would ensure the availability of adequate names for their acquisition program. This would be no easy feat due to Easter Seals’ decreased file size, fewer names to sell and healthy list usage after years of use.
RMI applied a multi-dimensional strategy that blended sales and marketing efforts. We:
Despite the decrease in Easter Seals’ file size, RMI has successfully achieved a 5% average increase in list rental revenue year-over-year for the past three years; all while simultaneously maintaining a healthy exchange volume.
From auto repair shops to veterinarians, countless local businesses operate in every city in the U.S. - making the process of choosing the right service provider a pretty difficult task. Consumers’ CHECKBOOK magazine solves the problem by extensively researching businesses, and reporting on the best service at the best possible price. CHECKBOOK is published by the Center for the Study of Services, and covers seven major metropolitan areas: Boston, Chicago, Delaware Valley, Puget Sound, San Francisco Bay, Twin Cities and Washington DC.
Easter Seals is a nonprofit organization that assists more than 1.4 million children and adults with autism, other disabilities and special needs and their families annually through a network of more than 500 service sites. The organization assists people with physical and mental disabilities and special needs resulting from any cause, whether diagnosed at birth or incurred through disease, accidental injury or the aging process.
The National Wildlife Federation (NWF) is the largest private, nonprofit conservation education and advocacy organization in the United States. NWF is a voice for wildlife, dedicated to protecting wildlife and habitat and inspiring the future generation of conservationists.
The Christian Appalachian Project is an interdenominational, nonprofit Christian organization committed to serving people in need in Appalachia by providing physical, spiritual and emotional support through a wide variety of programs and services.