As an RMI client since 2005, Mayo Clinic knew it could depend on our expertise to manage a potentially disruptive change. In June of 2010, it ceased publication of its Women’s HealthSource title and thus the list. RMI was faced with the challenge of maintaining revenue, and healthy exchange relationships with a smaller file size in a down economy.
The RMI management team developed a comprehensive plan to increase Mayo Clinic’s current business and sustain revenue despite losing the publication. We:
With the economy down and a loss of a title, RMI has been able to provide greater value per name for Mayo Clinic year over year. We continue to reactivate mailers, expand mid-range mailers, and increase tests on their mature list rental file.
Guideposts, a nonprofit organization, touches millions of lives every day through products and services that inspire, encourage and uplift. Their magazines, books, prayer network, and outreach programs help people connect their faith-filled values to their daily lives.
The Christian Appalachian Project is an interdenominational, nonprofit Christian organization committed to serving people in need in Appalachia by providing physical, spiritual and emotional support through a wide variety of programs and services.
Charles Tyrwhitt is a British menswear retailer. They specialize in formal men’s shirts, shoes, suits, knitwear and accessories – and also offer a line of womenswear and casual apparel.
From auto repair shops to veterinarians, countless local businesses operate in every city in the U.S. - making the process of choosing the right service provider a pretty difficult task. Consumers’ CHECKBOOK magazine solves the problem by extensively researching businesses, and reporting on the best service at the best possible price. CHECKBOOK is published by the Center for the Study of Services, and covers seven major metropolitan areas: Boston, Chicago, Delaware Valley, Puget Sound, San Francisco Bay, Twin Cities and Washington DC.