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What to Know Before You Model: The 4 Most Commonly Used Models For Acquisition

November 30th, 2016 · Direct Mail

In this guide we cover data models built on outside lists or databases, for acquisition mailings. You’ll learn the main types of acquisition models, the pros and cons of each, and key takeaways you can apply to your next campaign.

The types of data models covered in this white paper include Good Customer Match/Profile Models, Mailed Regression Models, Mail Match/Pseudo Regression Models, and Matrix/Two Stage Models.

4 Most Commonly Used Models for Acquisition

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