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The subject line of an email is very important and is the first thing a recipient gets to see. Your audience will make a quick judgment based on your subject line and decide whether to open, ignore, delete or mark as spam (eeks!).
We're not saying that every subject line should be award-winning, but carefully planning and analyzing your subject line is important. If you can get a prospect to open your email, it means you're doing a good job. If you can get them to convert through your email then you are #winning!
So many aspects contribute to a successful email marketing program: the cleanliness of your list, your ESP, marketing automation, personalization, subject lines, timing, creative, coding and responsive design…the list goes on. RMI has mastered the art of email by marrying all these aspects together to make email marketing easier―and more effective―for you.
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