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If your direct mail marketing strategy isn’t seriously considering the impact that 75 million millennials in the US yield, let’s rethink that strategy! Millennials now make up the largest generation in recent history with $200 Billion dollars in purchasing power. Making them highly relevant responders and monetarily valuable for any campaign -- whether donor acquisition, catalog and retailers, financial services, vacation and travel offers or a number of other offers.
Some pearls of marketing wisdom from notable influencers throughout the industry. From social gurus to content kings, find a quote to inspire your marketing.
The USPS has stepped up their digital presence by changing the communications game. Informed Delivery from the United States Postal Service has innovated the way we receive and consume physical mail from our mailbox to our inboxes.