RMI Direct Marketing Inc. Copyright RMI Direct Marketing Inc. http://www.rmidirect.com Mon, 23 March 2026 10:25:36 Mon, 23 March 2026 10:25:36 http://www.rmidirect.com/newsroom/2026/rminsider-march-2026-spring-into-great-results-with-donorosity/ RMINSIDER MARCH 2026 - Spring Into Great Results With Donorosity http://www.rmidirect.com/newsroom/2026/rminsider-march-2026-spring-into-great-results-with-donorosity/ http://www.rmidirect.com/newsroom/2026/rminsider-march-2026-spring-into-great-results-with-donorosity/ Mon, 23 March 2026 10:25:36 http://www.rmidirect.com/newsroom/2026/rminsider-february-2026-get-picture-perfect-results-with-nwf/ RMINSIDER FEBRUARY 2026 - Get Picture Perfect Results With NWF http://www.rmidirect.com/newsroom/2026/rminsider-february-2026-get-picture-perfect-results-with-nwf/ http://www.rmidirect.com/newsroom/2026/rminsider-february-2026-get-picture-perfect-results-with-nwf/ Thu, 26 February 2026 10:16:17 http://www.rmidirect.com/newsroom/2025/rminsider-september-2025-fall-into-great-results-with-donorosity/ RMINSIDER SEPTEMBER 2025 - Fall Into Great Results With Donorosity http://www.rmidirect.com/newsroom/2025/rminsider-september-2025-fall-into-great-results-with-donorosity/ http://www.rmidirect.com/newsroom/2025/rminsider-september-2025-fall-into-great-results-with-donorosity/ Mon, 22 September 2025 10:09:27 http://www.rmidirect.com/newsroom/2025/rminsider-may-2025-celebrate-garden-for-wildlife-month-with-the-national-wildlife-federation/ RMINSIDER MAY 2025 - Celebrate Garden for Wildlife Month with the National Wildlife Federation http://www.rmidirect.com/newsroom/2025/rminsider-may-2025-celebrate-garden-for-wildlife-month-with-the-national-wildlife-federation/ http://www.rmidirect.com/newsroom/2025/rminsider-may-2025-celebrate-garden-for-wildlife-month-with-the-national-wildlife-federation/ Thu, 22 May 2025 10:22:03 http://www.rmidirect.com/newsroom/2025/rminsider-april-2025-celebrate-national-wildlife-week/ RMINSIDER APRIL 2025 - Celebrate National Wildlife Week http://www.rmidirect.com/newsroom/2025/rminsider-april-2025-celebrate-national-wildlife-week/ http://www.rmidirect.com/newsroom/2025/rminsider-april-2025-celebrate-national-wildlife-week/ Wed, 02 April 2025 10:10:47 http://www.rmidirect.com/newsroom/2025/rminsider-january-2025-seize-the-moment-and-memorable-results-with-nwf/ RMINSIDER JANUARY 2025 - Seize the Moment and Memorable Results with NWF http://www.rmidirect.com/newsroom/2025/rminsider-january-2025-seize-the-moment-and-memorable-results-with-nwf/ http://www.rmidirect.com/newsroom/2025/rminsider-january-2025-seize-the-moment-and-memorable-results-with-nwf/ Wed, 29 January 2025 10:47:27 http://www.rmidirect.com/newsroom/2025/rminsider-january-2025-ring-in-the-new-year-with-donorosity/ RMINSIDER JANUARY 2025 - Ring in the New Year with Donorosity http://www.rmidirect.com/newsroom/2025/rminsider-january-2025-ring-in-the-new-year-with-donorosity/ http://www.rmidirect.com/newsroom/2025/rminsider-january-2025-ring-in-the-new-year-with-donorosity/ Mon, 06 January 2025 10:10:08 http://www.rmidirect.com/newsroom/2024/rminsider-october-2024-falling-leaves-rising-response-with-nwf/ RMINSIDER OCTOBER 2024 - Falling Leaves Rising Response with NWF http://www.rmidirect.com/newsroom/2024/rminsider-october-2024-falling-leaves-rising-response-with-nwf/ http://www.rmidirect.com/newsroom/2024/rminsider-october-2024-falling-leaves-rising-response-with-nwf/ Wed, 30 October 2024 10:14:01 http://www.rmidirect.com/newsroom/2024/rminsider-october-2024-donorosity-recently-updated/ RMINSIDER OCTOBER 2024 - Donorosity Recently Updated! http://www.rmidirect.com/newsroom/2024/rminsider-october-2024-donorosity-recently-updated/ http://www.rmidirect.com/newsroom/2024/rminsider-october-2024-donorosity-recently-updated/ Wed, 02 October 2024 10:20:39 http://www.rmidirect.com/newsroom/2024/rminsider-july-2024-celebrate-the-great-outdoors-with-nwf/ RMINSIDER July 2024 - Celebrate the Great Outdoors with NWF http://www.rmidirect.com/newsroom/2024/rminsider-july-2024-celebrate-the-great-outdoors-with-nwf/ http://www.rmidirect.com/newsroom/2024/rminsider-july-2024-celebrate-the-great-outdoors-with-nwf/ Tue, 23 July 2024 10:12:04 http://www.rmidirect.com/newsroom/2024/rminsider-may-2024-the-good-life-just-got-better/ RMINSIDER MAY 2024 - The Good Life Just Got Better! http://www.rmidirect.com/newsroom/2024/rminsider-may-2024-the-good-life-just-got-better/ http://www.rmidirect.com/newsroom/2024/rminsider-may-2024-the-good-life-just-got-better/ Wed, 08 May 2024 10:11:27 http://www.rmidirect.com/newsroom/2024/rminsider-january-2024-rmi-celebrates-120-years-of-american-lung-association/ RMINSIDER January 2024 - RMI Celebrates 120 Years of American Lung Association http://www.rmidirect.com/newsroom/2024/rminsider-january-2024-rmi-celebrates-120-years-of-american-lung-association/ http://www.rmidirect.com/newsroom/2024/rminsider-january-2024-rmi-celebrates-120-years-of-american-lung-association/ Wed, 31 January 2024 10:14:30 http://www.rmidirect.com/newsroom/2024/rminsider-january-2024-lights-camera-nwf/ RMINSIDER JANUARY 2024 - Lights, Camera, NWF! http://www.rmidirect.com/newsroom/2024/rminsider-january-2024-lights-camera-nwf/ http://www.rmidirect.com/newsroom/2024/rminsider-january-2024-lights-camera-nwf/ Wed, 24 January 2024 10:22:08 http://www.rmidirect.com/newsroom/2023/remembering-our-friend-kayle-plotkin/ The RMI family experienced a tremendous loss with the passing of our friend and colleague, Kayle Plotkin on Sunday evening after a brief illness. She was home and surrounded by her loving family and beloved dog, Mazel. Kayle was a 40+ year veteran of the list industry and a seasoned direct marketer skilled as both a list broker and manager and beloved by her clients.  She joined RMI 5 years ago and served as Vice President. "I worked with Kayle for many years before she came to work at RMI. She was always delightful to work with and extremely knowledgeable, so we were thrilled when she joined the RMI family. Her experience and knowledge were a huge asset to the team. She was a lovely woman who always had a smile and a kind word for everyone. She will truly be missed by us all." Debbie McLain, RMI President/Partner Please keep Kayle, her daughter Nicole and her family and friends in your thoughts and prayers during this difficult time. A memorial service will take place on September 30 with details to be announced shortly. Kayle loved her rescue, a cocker spaniel named Mazel, and supported two animal organizations which were special to her.  A donation can be made in her name to Abandoned Angels Cocker Spaniel Rescue or Zion's Mission Animal Rescue. As always, we appreciate your business, friendship and support. --The RMI Direct Marketing Team http://www.rmidirect.com/newsroom/2023/remembering-our-friend-kayle-plotkin/ http://www.rmidirect.com/newsroom/2023/remembering-our-friend-kayle-plotkin/ Wed, 06 September 2023 15:45:11 http://www.rmidirect.com/newsroom/2023/rminsider-august-2023-nwf-is-thinking-pink/ RMINSIDER AUGUST 2023 - NWF Is Thinking Pink http://www.rmidirect.com/newsroom/2023/rminsider-august-2023-nwf-is-thinking-pink/ http://www.rmidirect.com/newsroom/2023/rminsider-august-2023-nwf-is-thinking-pink/ Mon, 28 August 2023 10:05:18 http://www.rmidirect.com/newsroom/2023/rminsider-may-2023-wildlife-crossings-are-a-win-for-us-all/ RMINSIDER MAY 2023 – Wildlife Crossings Are A Win For Us All. http://www.rmidirect.com/newsroom/2023/rminsider-may-2023-wildlife-crossings-are-a-win-for-us-all/ http://www.rmidirect.com/newsroom/2023/rminsider-may-2023-wildlife-crossings-are-a-win-for-us-all/ Wed, 24 May 2023 10:10:24 http://www.rmidirect.com/newsroom/2023/rminsider-may-2023-struggling-with-shrinking-universes/ RMINSIDER MAY 2023 - Struggling With Shrinking Universes? http://www.rmidirect.com/newsroom/2023/rminsider-may-2023-struggling-with-shrinking-universes/ http://www.rmidirect.com/newsroom/2023/rminsider-may-2023-struggling-with-shrinking-universes/ Wed, 03 May 2023 10:06:07 http://www.rmidirect.com/newsroom/2023/rminsider-april-2023-aicr-donors-the-rx-for-healthy-response/ RMINSIDER APRIL 2023 - AICR Donors - The Rx for Healthy Response http://www.rmidirect.com/newsroom/2023/rminsider-april-2023-aicr-donors-the-rx-for-healthy-response/ http://www.rmidirect.com/newsroom/2023/rminsider-april-2023-aicr-donors-the-rx-for-healthy-response/ Wed, 19 April 2023 10:09:55 http://www.rmidirect.com/newsroom/2023/rminsider-april-2023-cap-has-donors-who-care/ RMINSIDER APRIL 2023 – CAP Has Donors Who Care http://www.rmidirect.com/newsroom/2023/rminsider-april-2023-cap-has-donors-who-care/ http://www.rmidirect.com/newsroom/2023/rminsider-april-2023-cap-has-donors-who-care/ Wed, 05 April 2023 10:12:16 http://www.rmidirect.com/newsroom/2023/rminsider-march-2023-breathe-life-into-your-next-campaign/ RMINSIDER MARCH 2023 – Breathe Life Into Your Next Campaign http://www.rmidirect.com/newsroom/2023/rminsider-march-2023-breathe-life-into-your-next-campaign/ http://www.rmidirect.com/newsroom/2023/rminsider-march-2023-breathe-life-into-your-next-campaign/ Wed, 15 March 2023 10:09:29 http://www.rmidirect.com/newsroom/2023/rminsider-february-2023-put-a-ring-on-great-results-with-wedding-moments-newly-engaged/ RMINSIDER FEBRUARY 2023 – Put a Ring on Great Results with Wedding Moments Newly Engaged http://www.rmidirect.com/newsroom/2023/rminsider-february-2023-put-a-ring-on-great-results-with-wedding-moments-newly-engaged/ http://www.rmidirect.com/newsroom/2023/rminsider-february-2023-put-a-ring-on-great-results-with-wedding-moments-newly-engaged/ Tue, 14 February 2023 12:48:56 http://www.rmidirect.com/newsroom/2023/rminsider-january-2023-paws-claws-donors-are-the-cat-s-meow/ RMINSIDER JANUARY 2023 – Paws & Claws Donors Are The Cat’s Meow http://www.rmidirect.com/newsroom/2023/rminsider-january-2023-paws-claws-donors-are-the-cat-s-meow/ http://www.rmidirect.com/newsroom/2023/rminsider-january-2023-paws-claws-donors-are-the-cat-s-meow/ Wed, 25 January 2023 10:15:10 http://www.rmidirect.com/newsroom/2022/difficult-news-about-our-colleague-rob-kenny/ The RMI family experienced a tremendous loss with the passing of our friend and colleague, Rob Kenny on Saturday evening after a brief illness. I know some of you worked directly with Rob and as you can imagine, all of us here are devastated by this news. Not only was Rob a top-notch direct marketer, but a world-class person, husband and Dad. He will be missed immensely by all of us. Please keep Rob, his wife Maureen and their two children, Bridget and Drew, in your thoughts and prayers during this difficult time. The upcoming days will be tough around here, so please bear with us while we try to regroup. As always, we appreciate your business, friendship and support. -- The RMI Direct Marketing Team http://www.rmidirect.com/newsroom/2022/difficult-news-about-our-colleague-rob-kenny/ http://www.rmidirect.com/newsroom/2022/difficult-news-about-our-colleague-rob-kenny/ Mon, 14 November 2022 11:58:16 http://www.rmidirect.com/newsroom/2022/rminsider-november-2022-honoring-america-s-veterans/ RMINSIDER NOVEMBER 2022 – Honoring America’s Veterans http://www.rmidirect.com/newsroom/2022/rminsider-november-2022-honoring-america-s-veterans/ http://www.rmidirect.com/newsroom/2022/rminsider-november-2022-honoring-america-s-veterans/ Wed, 09 November 2022 10:12:58 http://www.rmidirect.com/newsroom/2022/rminsider-november-2022-this-election-day-put-these-lists-on-your-ballot/ RMINSIDER NOVEMBER 2022 - This Election Day, Put These Lists on Your Ballot http://www.rmidirect.com/newsroom/2022/rminsider-november-2022-this-election-day-put-these-lists-on-your-ballot/ http://www.rmidirect.com/newsroom/2022/rminsider-november-2022-this-election-day-put-these-lists-on-your-ballot/ Wed, 02 November 2022 10:37:04 http://www.rmidirect.com/newsroom/2022/rminsider-october-2022-help-name-our-friends/ RMINSIDER OCTOBER 2022 - HELP NAME OUR FRIENDS! http://www.rmidirect.com/newsroom/2022/rminsider-october-2022-help-name-our-friends/ http://www.rmidirect.com/newsroom/2022/rminsider-october-2022-help-name-our-friends/ Wed, 05 October 2022 10:06:49 http://www.rmidirect.com/newsroom/2022/honoring-americas-military-heroes/ Honoring America's Military Heroes http://www.rmidirect.com/newsroom/2022/honoring-americas-military-heroes/ http://www.rmidirect.com/newsroom/2022/honoring-americas-military-heroes/ Thu, 19 May 2022 11:41:24 http://www.rmidirect.com/newsroom/2022/watch-your-response-grow-with-national-wildlife-federation/ Watch Your Response Grow With National Wildlife Federation http://www.rmidirect.com/newsroom/2022/watch-your-response-grow-with-national-wildlife-federation/ http://www.rmidirect.com/newsroom/2022/watch-your-response-grow-with-national-wildlife-federation/ Wed, 11 May 2022 11:21:31 http://www.rmidirect.com/newsroom/2022/dover-saddlery-delivers-triple-crown-results/ Dover Saddlery Delivers Triple Crown Results http://www.rmidirect.com/newsroom/2022/dover-saddlery-delivers-triple-crown-results/ http://www.rmidirect.com/newsroom/2022/dover-saddlery-delivers-triple-crown-results/ Wed, 04 May 2022 10:11:55 http://www.rmidirect.com/newsroom/2022/rminsider-april-2022-rmi-to-serve-as-broker-and-list-manager-for-capital-area-food-bank/ RMINSIDER April 2022 - RMI To Serve As Broker And List Manager For Capital Area Food Bank http://www.rmidirect.com/newsroom/2022/rminsider-april-2022-rmi-to-serve-as-broker-and-list-manager-for-capital-area-food-bank/ http://www.rmidirect.com/newsroom/2022/rminsider-april-2022-rmi-to-serve-as-broker-and-list-manager-for-capital-area-food-bank/ Wed, 27 April 2022 10:41:08 http://www.rmidirect.com/newsroom/2022/rminsider-march-2022-slam-dunk-results-with-rmis-elite-8-lists/ RMINSIDER March 2022 - Slam Dunk Results with RMI's Elite 8 Lists http://www.rmidirect.com/newsroom/2022/rminsider-march-2022-slam-dunk-results-with-rmis-elite-8-lists/ http://www.rmidirect.com/newsroom/2022/rminsider-march-2022-slam-dunk-results-with-rmis-elite-8-lists/ Wed, 23 March 2022 10:06:50 http://www.rmidirect.com/newsroom/2022/rminsider-february-2022-buyers-and-subscribers-and-donorsoh-my/ RMINSIDER February 2022 - Buyers and Subscribers and Donors...Oh My! http://www.rmidirect.com/newsroom/2022/rminsider-february-2022-buyers-and-subscribers-and-donorsoh-my/ http://www.rmidirect.com/newsroom/2022/rminsider-february-2022-buyers-and-subscribers-and-donorsoh-my/ Thu, 24 February 2022 10:06:09 http://www.rmidirect.com/newsroom/2022/rminsider-january-2022-enhance-your-mail-plan-with-winning-selects/ RMINSIDER January 2022 - Enhance Your Mail Plan with Winning Selects http://www.rmidirect.com/newsroom/2022/rminsider-january-2022-enhance-your-mail-plan-with-winning-selects/ http://www.rmidirect.com/newsroom/2022/rminsider-january-2022-enhance-your-mail-plan-with-winning-selects/ Wed, 26 January 2022 11:00:46 http://www.rmidirect.com/newsroom/2021/rminsider-november-2021-oh-baby-reach-parents-to-be-parents-and-grandparents-with-baby-moments/ RMINSIDER November 2021 - Oh Baby! Reach Parents-to-be, Parents and Grandparents with Baby Moments http://www.rmidirect.com/newsroom/2021/rminsider-november-2021-oh-baby-reach-parents-to-be-parents-and-grandparents-with-baby-moments/ http://www.rmidirect.com/newsroom/2021/rminsider-november-2021-oh-baby-reach-parents-to-be-parents-and-grandparents-with-baby-moments/ Wed, 17 November 2021 10:10:18 http://www.rmidirect.com/newsroom/2021/rminsider-october-2021-a-dog-gone-great-list-for-animal-loving-donors/ RMINSIDER October 2021 - A Dog-Gone Great List for Animal-Loving Donors http://www.rmidirect.com/newsroom/2021/rminsider-october-2021-a-dog-gone-great-list-for-animal-loving-donors/ http://www.rmidirect.com/newsroom/2021/rminsider-october-2021-a-dog-gone-great-list-for-animal-loving-donors/ Wed, 27 October 2021 10:06:08 http://www.rmidirect.com/newsroom/2021/rminsider-september-2021-nwf-membership-offers-commercial-test-incentives/ RMINSIDER September 2021 - NWF Membership Offers Commercial Test Incentive http://www.rmidirect.com/newsroom/2021/rminsider-september-2021-nwf-membership-offers-commercial-test-incentives/ http://www.rmidirect.com/newsroom/2021/rminsider-september-2021-nwf-membership-offers-commercial-test-incentives/ Wed, 29 September 2021 10:30:28 http://www.rmidirect.com/newsroom/2021/rminsider-august-2021-rmi-welcomes-lupus-foundation-of-america/ RMINSIDER August 2021 - RMI Welcomes Lupus Foundation of America http://www.rmidirect.com/newsroom/2021/rminsider-august-2021-rmi-welcomes-lupus-foundation-of-america/ http://www.rmidirect.com/newsroom/2021/rminsider-august-2021-rmi-welcomes-lupus-foundation-of-america/ Wed, 25 August 2021 10:13:31 http://www.rmidirect.com/newsroom/2021/rminsider-july-2021-deliver-sweet-results/ RMINSIDER July 2021-Deliver Sweet Results http://www.rmidirect.com/newsroom/2021/rminsider-july-2021-deliver-sweet-results/ http://www.rmidirect.com/newsroom/2021/rminsider-july-2021-deliver-sweet-results/ Wed, 28 July 2021 10:08:00 http://www.rmidirect.com/newsroom/2021/tips-for-healthy-grocery-shopping-by-sheena-patel-swanner-with-aicr/ This month we have partnered with Giant Food on their Nutrition Made Easy! Podcasts to talk about AICR’s 10 Cancer Prevention Recommendations. The podcast specifically helps implement our Recommendations while shopping at the grocery store. Too often, the traditional American plate is not a healthy meal.  A good number ends up relying on fast food or processed food. A typical home-cooked dinner is often planned around a large portion of either red meat or poultry, with some potatoes or other starchy vegetable on the side, and sometimes a small serving of a green or non-starchy vegetable. Meals like these often contain too many calories and not enough health-protecting vitamins and minerals. Planning healthy meals with nutritious foods can make a big difference in your overall health and in how you feel on a daily basis. When planning meals think about AICR’s New American Plate. At the center of the New American Plate are vegetables, fruits, whole grains, and beans. These foods are rich in fiber, vitamins, and other natural substances called phytochemicals that help keep you in good health and protect against cancer. When you are grocery shopping there are several ways you can incorporate AICR’s Recommendations into your grocery haul. Add color to your cart by choosing a variety of vegetables and fruits. Choose a new fruit or veggie you haven’t had before or pick up a produce that is in season. Worried that fresh produce won’t last? Frozen and canned options are fine, just to keep something ready to add. Choose veggies canned in water or those that are low in sodium and canned fruit that is in water or 100% juice and avoid those canned in heavy syrups. Add a new whole grain to your cart. Have you tried barley, sorghum, wild rice, or farro? Swap red and processed meat for healthier, more lean animal protein options like fish or poultry, and healthy plant-based proteins like different varieties of beans, lentils, nuts and seeds. Choose water and unsweetened beverages over sugary drinks. Try a sparkling water and add in different flavor enhancers like frozen fruits and herbs like mint or rosemary sprigs for a pop of fun flavor. AICR’s 10 Cancer Prevention Recommendations don’t only focus on diet and nutrition but also on physical activity. Don’t forget when you are at the store you are also getting in steps and movement. Park further away or do an extra loop around the store before you head to the checkout lane. Any and all movement counts towards minimizing sedentary behaviors. You can also take a look at our healthy recipes  to add some of these delicious options to your meals and summer parties. http://www.rmidirect.com/newsroom/2021/tips-for-healthy-grocery-shopping-by-sheena-patel-swanner-with-aicr/ http://www.rmidirect.com/newsroom/2021/tips-for-healthy-grocery-shopping-by-sheena-patel-swanner-with-aicr/ Fri, 23 July 2021 14:00:00 http://www.rmidirect.com/newsroom/2021/rminsider-june-2021-list-updates-hotter-than-summer/ RMINSIDER June 2021 – List Updates Hotter Than Summer http://www.rmidirect.com/newsroom/2021/rminsider-june-2021-list-updates-hotter-than-summer/ http://www.rmidirect.com/newsroom/2021/rminsider-june-2021-list-updates-hotter-than-summer/ Wed, 23 June 2021 11:10:51 http://www.rmidirect.com/newsroom/2021/rminsider-may-2021-celebrating-military-appreciation-month/ RMINSIDER May 2021 - Celebrating Military Appreciation Month http://www.rmidirect.com/newsroom/2021/rminsider-may-2021-celebrating-military-appreciation-month/ http://www.rmidirect.com/newsroom/2021/rminsider-may-2021-celebrating-military-appreciation-month/ Wed, 26 May 2021 10:09:08 http://www.rmidirect.com/newsroom/2021/rminsider-april-2021-silver-seniors-are-solid-gold-responders/ RMINSIDER April 2021 - Silver Seniors Are Solid Gold Responders http://www.rmidirect.com/newsroom/2021/rminsider-april-2021-silver-seniors-are-solid-gold-responders/ http://www.rmidirect.com/newsroom/2021/rminsider-april-2021-silver-seniors-are-solid-gold-responders/ Wed, 21 April 2021 10:15:00 http://www.rmidirect.com/newsroom/2021/rminsider-march-2021-spring-ahead-with-belvoir-media-group/ RMINSIDER March 2021 - Spring Ahead With Belvoir Media Group http://www.rmidirect.com/newsroom/2021/rminsider-march-2021-spring-ahead-with-belvoir-media-group/ http://www.rmidirect.com/newsroom/2021/rminsider-march-2021-spring-ahead-with-belvoir-media-group/ Wed, 17 March 2021 10:20:31 http://www.rmidirect.com/newsroom/2021/rminsider-february-2021-love-is-in-the-air-with-wedding-moments-newly-engaged/ RMINSIDER February 2021 - Love Is In The Air with Wedding Moments Newly Engaged http://www.rmidirect.com/newsroom/2021/rminsider-february-2021-love-is-in-the-air-with-wedding-moments-newly-engaged/ http://www.rmidirect.com/newsroom/2021/rminsider-february-2021-love-is-in-the-air-with-wedding-moments-newly-engaged/ Fri, 12 February 2021 10:09:39 http://www.rmidirect.com/newsroom/2021/rminsider-january-2021-breathe-some-life-into-your-next-campaign-with-american-lung-association-donors/ RMINSIDER January 2021 - Breathe Some Life Into Your Next Campaign http://www.rmidirect.com/newsroom/2021/rminsider-january-2021-breathe-some-life-into-your-next-campaign-with-american-lung-association-donors/ http://www.rmidirect.com/newsroom/2021/rminsider-january-2021-breathe-some-life-into-your-next-campaign-with-american-lung-association-donors/ Thu, 21 January 2021 10:15:00 http://www.rmidirect.com/newsroom/2020/rminsider-november-2020-aicr-donors-the-recipe-for-healthy-response/ RMInsider November 2020 - AICR Donors - the Recipe for Healthy Response! http://www.rmidirect.com/newsroom/2020/rminsider-november-2020-aicr-donors-the-recipe-for-healthy-response/ http://www.rmidirect.com/newsroom/2020/rminsider-november-2020-aicr-donors-the-recipe-for-healthy-response/ Thu, 12 November 2020 10:17:48 http://www.rmidirect.com/newsroom/2020/amvets-national-service-foundation-donor-file-now-offering-enhanced-selects/ Amvets National Service Foundation Donor File Now Offering Enhanced Selects http://www.rmidirect.com/newsroom/2020/amvets-national-service-foundation-donor-file-now-offering-enhanced-selects/ http://www.rmidirect.com/newsroom/2020/amvets-national-service-foundation-donor-file-now-offering-enhanced-selects/ Wed, 14 October 2020 10:18:13 http://www.rmidirect.com/newsroom/2020/rminsider-october-2020-deepen-your-demographic-diversity/ RMINSIDER October  2020 - Deepen Your Demographic Diversity http://www.rmidirect.com/newsroom/2020/rminsider-october-2020-deepen-your-demographic-diversity/ http://www.rmidirect.com/newsroom/2020/rminsider-october-2020-deepen-your-demographic-diversity/ Wed, 07 October 2020 10:21:08 http://www.rmidirect.com/newsroom/2020/rminsider-september-2020-hit-your-target-with-wiland-cross-member-modeling/ RMINSIDER SEPTEMBER 2020 - Hit Your Target with Wiland Cross Member Modeling http://www.rmidirect.com/newsroom/2020/rminsider-september-2020-hit-your-target-with-wiland-cross-member-modeling/ http://www.rmidirect.com/newsroom/2020/rminsider-september-2020-hit-your-target-with-wiland-cross-member-modeling/ Wed, 02 September 2020 10:46:31 http://www.rmidirect.com/newsroom/2020/rminsider-august-2020-pet-selects-for-dog-days-of-summer/ RMINSIDER August 2020- Pet Selects for the Dog Days of Summer http://www.rmidirect.com/newsroom/2020/rminsider-august-2020-pet-selects-for-dog-days-of-summer/ http://www.rmidirect.com/newsroom/2020/rminsider-august-2020-pet-selects-for-dog-days-of-summer/ Wed, 26 August 2020 09:02:16 http://www.rmidirect.com/newsroom/2020/rminsider-july-2020-saluting-those-who-have-served/ RMINSIDER July 2020 - Saluting Those Who Have Served http://www.rmidirect.com/newsroom/2020/rminsider-july-2020-saluting-those-who-have-served/ http://www.rmidirect.com/newsroom/2020/rminsider-july-2020-saluting-those-who-have-served/ Wed, 26 August 2020 09:01:49 http://www.rmidirect.com/newsroom/2020/rminsider-july-2020-getting-to-know-our-quaran-team/ RMInsider July 2020 Getting to Know Our Quaran-team http://www.rmidirect.com/newsroom/2020/rminsider-july-2020-getting-to-know-our-quaran-team/ http://www.rmidirect.com/newsroom/2020/rminsider-july-2020-getting-to-know-our-quaran-team/ Wed, 26 August 2020 09:00:31 http://www.rmidirect.com/newsroom/2020/rminsider-june-2020-rmi-launches-publishers-network/ RMINSIDER June 2020 - RMI Launches Publishers Network http://www.rmidirect.com/newsroom/2020/rminsider-june-2020-rmi-launches-publishers-network/ http://www.rmidirect.com/newsroom/2020/rminsider-june-2020-rmi-launches-publishers-network/ Tue, 25 August 2020 12:53:10 http://www.rmidirect.com/newsroom/2020/rminsider-may-2020-make-way-for-may-updates/ RMINSIDER May 2020 - Make Way For May Updates http://www.rmidirect.com/newsroom/2020/rminsider-may-2020-make-way-for-may-updates/ http://www.rmidirect.com/newsroom/2020/rminsider-may-2020-make-way-for-may-updates/ Tue, 25 August 2020 12:48:36 http://www.rmidirect.com/newsroom/2020/rminsider-april-2020-back-to-the-future-rmi-turns-35/ RMINSIDER April 2020 - Back to the Future RMI Turns 35 http://www.rmidirect.com/newsroom/2020/rminsider-april-2020-back-to-the-future-rmi-turns-35/ http://www.rmidirect.com/newsroom/2020/rminsider-april-2020-back-to-the-future-rmi-turns-35/ Tue, 25 August 2020 12:29:24 http://www.rmidirect.com/newsroom/2020/rminsider-march-2020-remembering-martin-stein-10-years-later/ RMINSIDER March 2020 - Remembering Martin Stein: 10 Years Later http://www.rmidirect.com/newsroom/2020/rminsider-march-2020-remembering-martin-stein-10-years-later/ http://www.rmidirect.com/newsroom/2020/rminsider-march-2020-remembering-martin-stein-10-years-later/ Mon, 24 August 2020 12:34:50 http://www.rmidirect.com/newsroom/2020/louis-dejoy-to-serve-as-the-united-states-75th-postmaster-general/ https://www.targetmarketingmag.com/article/louis-dejoy-united-states-75th-postmaster-general/ http://www.rmidirect.com/newsroom/2020/louis-dejoy-to-serve-as-the-united-states-75th-postmaster-general/ http://www.rmidirect.com/newsroom/2020/louis-dejoy-to-serve-as-the-united-states-75th-postmaster-general/ Thu, 07 May 2020 15:18:09 http://www.rmidirect.com/newsroom/2020/how-mailers-react-to-covid-19-matters/ https://www.liftengine.com/articles/how-mailers-react-to-covid-19-matters/ http://www.rmidirect.com/newsroom/2020/how-mailers-react-to-covid-19-matters/ http://www.rmidirect.com/newsroom/2020/how-mailers-react-to-covid-19-matters/ Thu, 23 April 2020 12:52:25 http://www.rmidirect.com/newsroom/2020/back-to-the-future-rmi-turns-35/ The direct marketing landscape and the world looked very different 35 years ago… Ronald Reagan was in the White House A US Postage Stamp cost 22 cents The AIDS epidemic was ravaging the globe Michael Jordan was awarded the NBA Rookie of the Year The Live Aid concerts raised $50 Million dollars to combat famine in Africa. All these years later, much has changed but some things remain constant.  RMI continues to partner with some of the best and brightest consumer and non-profit organizations to help them grow their respective businesses.  Our core values and mission centers around our people, passion and a personalized touch to deliver expertise and results. Debbie McLain was the 6th employee, joining the company as a receptionist in June of that year. “I had no idea then that I would still be here 35 years later, much less as President of the company. Martin and John were incredible mentors. I was very fortunate to fall into this career.” With six years of direct marketing experience under his belt, Rich Leary joined RMI in 1992 as an Account Executive, and quickly worked his way up.  "I joined RMI the same year John sold his share of the company to Martin.  RMI was a great place to work.  Martin's laidback, friendly style made it a joy to come to work every day."  Rich embraced Martin's tutelage and credits him for the company's success.  "I'd like to think Deb & I have continued Martin's legacy and if we can be half as good as he was, then we’ll be ok." http://www.rmidirect.com/newsroom/2020/back-to-the-future-rmi-turns-35/ http://www.rmidirect.com/newsroom/2020/back-to-the-future-rmi-turns-35/ Tue, 07 April 2020 17:45:22 http://www.rmidirect.com/newsroom/2020/guideposts-at-75/ In 1945, the inaugural issue of Guideposts magazine was printed and distributed to 10,000 Americans. It consisted of a four-page leaflet meant to encourage and uplift individuals, particularly soldiers returning home from the war. Over their history, Guideposts has evolved to provide inspirational services, products and programs.  Included in their offerings are;  annual devotionals, books about faith, Christian fiction novels, five spiritual magazines, prayer programs, as well as a content rich website for daily inspiration.  The organization supports various communities to help sustain them in times of need – including military personnel and veterans, the recovery and addiction community, caregivers and more. Laurie Schmidt, Director, Acquisition, said “RMI has been a valued partner of ours for over 30 years.  I appreciate the experience that they bring to us from both the publishing and nonprofit industries as well as with their dedication and commitment to helping us achieve our mission.” RMI has had the honor of serving as Guideposts’ brokerage partner for over 30 years. “It has been a pleasure and a privilege to work with them and watch them evolve over the years” says Debbie McLain, President/Partner of RMI.  “I am so proud to call them a client and to be a part of their phenomenal marketing team.” http://www.rmidirect.com/newsroom/2020/guideposts-at-75/ http://www.rmidirect.com/newsroom/2020/guideposts-at-75/ Mon, 06 April 2020 16:35:34 http://www.rmidirect.com/newsroom/2020/ccpa-is-creating-winners-and-losers/ https://www.liftengine.com/articles/ccpa-is-creating-winners-and-losers/ http://www.rmidirect.com/newsroom/2020/ccpa-is-creating-winners-and-losers/ http://www.rmidirect.com/newsroom/2020/ccpa-is-creating-winners-and-losers/ Wed, 04 March 2020 13:19:32 http://www.rmidirect.com/newsroom/2020/memories-of-martin/ The RMI family reflected on the 10th anniversary of the untimely passing of our former CEO, co-founder, mentor and friend, Martin Stein at the age of 58.   His death after a long battle with Non-Hodgkin Lymphoma on March 8, 2010 has left a legacy still palpable to those he worked with and touched a decade later. Debbie McLain, RMI’s President, Partner and longest tenured employee recalled, “As our boss, Martin’s door was always open.  We knew we could walk into Martin’s office at any time, bounce ideas off him and get his input on how to resolve problems.  He earned our respect, admiration and devotion every day. As I shared at his memorial service, Martin wasn’t just my boss & mentor, he was my friend and my big brother. He had a huge heart and a huge impact on my life. I cherished our 25 years together and still miss him to this day.” Rich Leary, Executive Vice President and Partner remembered his former boss, “My memory of Martin was his genuineness, generosity and exceptional sense of humor.  What you saw is what you got.  He treated people the same, whether they were his biggest client or an entry level intern.  He had a unique way of making everybody in the room feel important. Not only was he an outstanding mentor and benevolent leader, he was a good friend.  His relaxed all-embracing style made RMI a fun place to work.  RMI's low turnover rate is a testament to that.  His leadership skills were 2nd to none as he would encourage differing opinions, embrace independent ideas and urge out-of-the-box thinking.    He truly was a great man who left this world way too soon.  I still miss him immensely, and will forever.” Under RMI’s stewardship, Martin was committed to serving the company’s clients above and beyond their expectations.  Our clients trusted and respected Martin’s input, integrity and leadership and many deep, long-lasting friendships were forged.   He served as a List Leaders board member and was past recipient of the HVDMA (Hudson Valley Direct Marketing Association) Founder’s Award. Stein was a charitable and giving individual who selflessly gave of himself outside of the direct marketing industry.  He served as a board member of the Charles Ives Center for the Performing Arts in Danbury; volunteered on the fundraising committee for the Danbury Hospital Cancer Center; donated resources to the AIDS Project of Greater Danbury; and helped the Youth Organization at the Bridgewater Congregational Church. But Martin wasn’t all work and no play. If he wasn’t spending quality time with his family or traveling, you might find him building a pumpkin launching air cannon or a spaceship out of a Subaru.  He could speak intelligently on any subject (he was an avid fan of The Discovery Channel), loved books, movies, the NY Times crossword puzzle, and good wine.  And he always made us laugh with his outrageous Halloween costumes which were legendary.  10 years later, his presence is missed more than words can describe. http://www.rmidirect.com/newsroom/2020/memories-of-martin/ http://www.rmidirect.com/newsroom/2020/memories-of-martin/ Tue, 03 March 2020 14:42:07 http://www.rmidirect.com/newsroom/2020/facebook-revises-social-media-redesigns-messenger/ Facebook made significant changes to its social media strategy as part of its corporate rebranding by launching new Facebook and Instagram accounts with the @facebook handle, renaming its app identifier @facebookapp and opening a public relations-oriented Twitter account for Instagram. The social platform also redesigned Messenger by replacing the Discover tab with People and Chats tabs and making businesses, chatbots and games only viewable via actively searches or by being directed by ads, QR codes or other methods.  Full Story: Ad Age (tiered subscription model) (2/28),  TechCrunch (tiered subscription model) (2/28) http://www.rmidirect.com/newsroom/2020/facebook-revises-social-media-redesigns-messenger/ http://www.rmidirect.com/newsroom/2020/facebook-revises-social-media-redesigns-messenger/ Mon, 02 March 2020 13:30:45 http://www.rmidirect.com/newsroom/2019/another-wish-fulfilled/ Make-A-Wish and the NHL's Golden Knights make a life-changing wish come true for a 13-year old. https://twitter.com/MakeAWish/status/1151219955268038656 http://www.rmidirect.com/newsroom/2019/another-wish-fulfilled/ http://www.rmidirect.com/newsroom/2019/another-wish-fulfilled/ Wed, 17 July 2019 17:06:05 http://www.rmidirect.com/newsroom/2019/happy-birthday-gdpr/ The privacy legislation just celebrated its first birthday and let's see how it has been going in the eyes of those affected. https://www.mediapost.com/publications/article/336031/happy-birthday-gdpr-wed-forgotten-you-were-here.html?edition=113939 http://www.rmidirect.com/newsroom/2019/happy-birthday-gdpr/ http://www.rmidirect.com/newsroom/2019/happy-birthday-gdpr/ Tue, 09 July 2019 15:19:40 http://www.rmidirect.com/newsroom/2019/third-parties-and-the-california-consumer-privacy-act-ccpa/ Learn how CCPA defines 3rd parties and how it could impact businesses. https://blog.returnpath.com/third-parties-and-the-california-consumer-privacy-act-ccpa/ http://www.rmidirect.com/newsroom/2019/third-parties-and-the-california-consumer-privacy-act-ccpa/ http://www.rmidirect.com/newsroom/2019/third-parties-and-the-california-consumer-privacy-act-ccpa/ Wed, 12 June 2019 11:59:28 http://www.rmidirect.com/newsroom/2019/postmaster-general-megan-brennan-speaks-out/ It's going to take at least a decade to turn it around. https://townhall.com/columnists/brianmcnicoll/2019/05/16/its-time-finally-for-the-postal-service-to-figure-out-what-its-products-cost-to-deliver-n2546433/print http://www.rmidirect.com/newsroom/2019/postmaster-general-megan-brennan-speaks-out/ http://www.rmidirect.com/newsroom/2019/postmaster-general-megan-brennan-speaks-out/ Mon, 20 May 2019 15:46:33 http://www.rmidirect.com/newsroom/2019/email-subject-line-trends-to-pay-attention-to-in-2019/ Here are some trends in ensuring the subject line gets an email opened instead of redirected to the trash bin. Email Subject Line Trends To Pay Attention To in 2019 Object reference not set to an instance of an object. http://www.rmidirect.com/newsroom/2019/email-subject-line-trends-to-pay-attention-to-in-2019/ http://www.rmidirect.com/newsroom/2019/email-subject-line-trends-to-pay-attention-to-in-2019/ Mon, 08 April 2019 16:29:32 http://www.rmidirect.com/newsroom/2019/how-to-make-facebook-fundraisers-work-for-you/ This is a powerful viral fundraising tool that asks friends and family to donate to a cause the user is passionate about. https://www.mrss.com/lab/how-to-make-facebook-fundraisers-work-for-you/?utm_source=newpost&utm_medium=emaildigest&utm_campaign=Lab http://www.rmidirect.com/newsroom/2019/how-to-make-facebook-fundraisers-work-for-you/ http://www.rmidirect.com/newsroom/2019/how-to-make-facebook-fundraisers-work-for-you/ Tue, 12 March 2019 14:33:55 http://www.rmidirect.com/newsroom/2019/soft-vs-hard-bounces/ Follow the bounces! https://www.business2community.com/email-marketing/hard-bounces-vs-soft-bounces-whats-the-difference-02157147 http://www.rmidirect.com/newsroom/2019/soft-vs-hard-bounces/ http://www.rmidirect.com/newsroom/2019/soft-vs-hard-bounces/ Wed, 20 February 2019 16:04:37 http://www.rmidirect.com/newsroom/2019/85-of-all-facebook-fundraising-comes-via-this-channel/ This article explains what this is all about and how best to capitalize on it. https://www.nonprofitpro.com/post/facebook-fundraising-your-new-constituent-acquisition-device-yes-really/#ne=64ab06d9126afa9f7e8258b6a090e430&utm_source=nonprofit-pro-today&utm_medium=newsletter&utm_campaign=2018-12-06 http://www.rmidirect.com/newsroom/2019/85-of-all-facebook-fundraising-comes-via-this-channel/ http://www.rmidirect.com/newsroom/2019/85-of-all-facebook-fundraising-comes-via-this-channel/ Thu, 31 January 2019 14:49:25 http://www.rmidirect.com/newsroom/2019/usps-overhaul/ https://www.cbsnews.com/news/trump-task-force-proposes-major-postal-service-overhaul/ http://www.rmidirect.com/newsroom/2019/usps-overhaul/ http://www.rmidirect.com/newsroom/2019/usps-overhaul/ Mon, 21 January 2019 11:01:28 http://www.rmidirect.com/newsroom/2019/don-t-homogenize-personalize-your-email-subject-line/ That especially applies to an email appeal, when the sender is only looking at a sender and a subject line.  We always encourage our clients to speak to their customer and/or prospect instead of a generic and impersonal approach.   Personalized subject lines do work and this article properly supports that tactic. https://www.mediapost.com/publications/article/326500/who-me-using-the-persons-name-in-the-subject-li.html?edition=111351 http://www.rmidirect.com/newsroom/2019/don-t-homogenize-personalize-your-email-subject-line/ http://www.rmidirect.com/newsroom/2019/don-t-homogenize-personalize-your-email-subject-line/ Mon, 14 January 2019 09:38:05 http://www.rmidirect.com/newsroom/2019/rmi-holiday-and-anniversary-luncheon/ Our 10 year anniversary employees are Alicia Gallagher and Alan Yu. Alicia started at RMI as a Brokerage Assistant, in less than a year she switched over to management to do Counts and Shipping and 1 year later she became an Account Manager in Management. She has been a model of efficiency, extremely reliable, dedicated, and a hard worker. Alan YU, a past employee, 1991-1993, who returned as Strategic Sales Director. Alan excels at maximizing revenue opportunities for clients while maintaining a balance between their management and acquisition goals. He is a devoted, intense, confident, passionate and surefire salesman.Celebrating 30 years at RMI, Kathy Englund. Kathy began her career in the accounting department and worked her way up to managing the accounting team before becoming Director of Human Resources. Now a vital part of the leadership team, Kathy oversees many aspects of company administration in her current role as Vice President of Operations. Congratulations! Anniversary Pictures http://www.rmidirect.com/newsroom/2019/rmi-holiday-and-anniversary-luncheon/ http://www.rmidirect.com/newsroom/2019/rmi-holiday-and-anniversary-luncheon/ Wed, 09 January 2019 15:42:23 http://www.rmidirect.com/newsroom/2018/email-and-why-it-is-important-to-your-marketing-mix/ Here are a few tidbits as to why it is a vital channel for direct marketers to significantly invest in. • Email yields the highest return on investment. Every $1 invested produces $38 in revenue. • The cost of email compared to other media makes it such a strong communication tool. There are no postage, paper and printing costs to contend with here, just some production and deployment costs. • Email is a versatile media since 50% of all opens are now taking place on a mobile device. • The analytics surrounding an email campaign allow marketers numerous opportunities in a real-time environment. The sophisticated technology examines opens, clicks and non-opens allowing marketers to adjust their message. • After watching the initial behavior of the recipient, it is an opportunity to follow-up with a second email to drive customers to conversion. This can take place with an incentivized offer or a subject line adjustment. • Email addresses are easily uploaded into the Facebook platform and matched to a Facebook user ID. With Facebook being such a visible and effective medium for advertisers, marketers can extend the life of an email or direct mail campaign to a highly engaged and captive audience. • It is projected email spending will continue to increase to over $3 billion by 2019 Let us help you uncover how we can take your email data and put it to work for you and tap into the strong ROI and performance necessary to capitalize on the money being spent by consumers. Contact Len Zargo (lzargo@rmidirect.com) http://www.rmidirect.com/newsroom/2018/email-and-why-it-is-important-to-your-marketing-mix/ http://www.rmidirect.com/newsroom/2018/email-and-why-it-is-important-to-your-marketing-mix/ Tue, 11 December 2018 09:05:48 http://www.rmidirect.com/newsroom/2018/rmi-welcomes-donna-tarantino-murray/ Donna is a 35-year veteran in the direct marketing industry and has assembled an impressive clientele of fundraising mailers including food banks, animal shelters, children’s hospitals, women’s shelters and cancer centers. “We are delighted that Donna has chosen RMI for her new home,” says Debbie McLain, President/Partner. “Her nonprofit clients complement our existing business and her vast experience and expertise in the nonprofit market will be a great benefit to our organization. We look forward to a long and rewarding alliance.” http://www.rmidirect.com/newsroom/2018/rmi-welcomes-donna-tarantino-murray/ http://www.rmidirect.com/newsroom/2018/rmi-welcomes-donna-tarantino-murray/ Tue, 04 December 2018 12:10:05 http://www.rmidirect.com/newsroom/2018/email-data-when-more-data-might-mean-less/ RMI approaches email data hygiene using a multi-pronged approach to ensure you are getting the most out of your email data. 1) When it comes to the size of your email database, more might mean less. We hear from clients who always state a large portion of their database doesn’t open or engage with their email communications. How do we combat this group of chronic non-responders? 2) We have an email verification tool which matches inactive email addresses against a file of millions of records to see if there is any activity over a 12 month period. 3) If we are unable to ascertain any activity (7-12 months) from these addresses, we’d recommend performing an Email Change of Address (ECOA) to determine if the inactivity may be caused by a new email address being used. 4) What are the benefits of good email hygiene? a. It maintains a good relationship with Internet Service Providers (ISP) and Email Service Providers (ESP). This is vital since your sender reputation will allow you to get your email delivered. b. Spam traps are emails (usually active at one time but now abandoned) used to identify senders who add email addresses without user permission. These emails can cause hard bounces and can potentially lead to blacklisting by email providers.c. Validated emails will increase engagement which will lead to revenue, decreased marketing costs, improved reputation and a cleaner list. RMI would like to extend an offer of free email validation on 1,000 of your most “challenging email customers” who for some reason have been silent and disengaged from your e-communication. Let us show you how we can improve this group of names and prove the value of this important validation process. http://www.rmidirect.com/newsroom/2018/email-data-when-more-data-might-mean-less/ http://www.rmidirect.com/newsroom/2018/email-data-when-more-data-might-mean-less/ Tue, 27 November 2018 10:22:41 http://www.rmidirect.com/newsroom/2018/fascinating-facts-about-social-media-in-2018/ Here is a great article which explores the growth of this popular medium. https://www.socialmediatoday.com/news/8-fascinating-facts-of-social-media-usage-in-2018-infographic/529882/ http://www.rmidirect.com/newsroom/2018/fascinating-facts-about-social-media-in-2018/ http://www.rmidirect.com/newsroom/2018/fascinating-facts-about-social-media-in-2018/ Tue, 20 November 2018 11:01:40 http://www.rmidirect.com/newsroom/2018/the-mayo-clinic-faith-hope-science/ Faith, Hope and Science is a two-hour documentary by filmmakers Ken Burns, Erik Ewers and Christopher Loren Ewers that takes a look at the 150-year history starting with a partnership between the Mayos and the Sisters of Saint Francis. William Worrall Mayo and sons, Will and Charlie, believed in working together as a team, sharing knowledge and techniques rather than existing as isolated physicians. As more heard about their successes, their facility attracted doctors from around the world who wanted to share findings and techniques and learn what they could do better. This is a fascinating story about the Mayo Clinic and how the Mayo’s shaped medical treatment in the United States.  Well worth the 2 hours.  View the trailer: Mayo Clinic Faith Hope Science Ready to watch - PBS The Mayo Clinic http://www.rmidirect.com/newsroom/2018/the-mayo-clinic-faith-hope-science/ http://www.rmidirect.com/newsroom/2018/the-mayo-clinic-faith-hope-science/ Wed, 14 November 2018 11:51:37 http://www.rmidirect.com/newsroom/2018/jdrf-one-walk/ As the leading global organization funding T1D research, JDRF's mission is to accelerate life-changing breakthroughs to cure, prevent and treat T1D and its complications. https://www2.jdrf.org/site/SPageServer?pagename=walk_homepage http://www.rmidirect.com/newsroom/2018/jdrf-one-walk/ http://www.rmidirect.com/newsroom/2018/jdrf-one-walk/ Mon, 05 November 2018 15:51:55 http://www.rmidirect.com/newsroom/2018/10-years-later-we-remember-laura-smith/ Laura first entered the direct marketing industry at the age of 17 when she was hired by industry legend Alice Zea. After a few years at AZ Marketing Services, Laura accepted a position at RMI Direct Marketing in 1988, where she quickly rose in the ranks and became the main cog in RMI's growth and development wheel. She was soon promoted to Vice-President, Director of Management, yet, despite her ambition and strong work ethic, her infectious smile never left her face. She had a contagious optimism that permeated throughout RMI, and everyone she touched. She was known for her lively personality, integrity, intelligence and wit, superior professionalism, and her practical jokes. RMI would like to honor, reminisce & celebrate this special person and the legacy she left. Rich Leary I was the target of a classic practical joke on April's Fools Day in 1998. My wife, Sharon, was pregnant with our first child with a due date a week away. Laura and a co-worker had distracted me and got ahold of my car keys and worked with Sharon to pull off a well-coordinated, epic prank. “I get a call from my wife telling me to hurry home for she just went into labor. Before she even finished her sentence, I'm racing out of the office and flying down the 3 flights of stairs. When I get to the parking lot in full sprint, I start searching for my car keys while a million thoughts are clogging my head (i.e. is she packed, am I packed, do I have enough booze, is the car gassed up, do I have enough booze, which hospital are we going to, do I have enough booze, etc.), when it dawned on me that I'm at the end of the parking lot and I passed my car. Or so I thought. Then I realized the car isn't where I parked it. I looked around furiously, but nothing. I can't believe it; MY CAR WAS STOLEN!!!!! Of all days!!!!!! And I start kicking myself for I just recently got into the bad habit of not locking my car at work. As I make my way back to the building in disbelief, and trying to sort out how I'm going to get home, I notice the entire office came out to watch me leave. But then I notice that they're all laughing. I'm shocked!!!! I'm shocked that they find my car being stolen so amusing. I mean friends like that who needs...when it hit me like a lightning bolt, I've been PUNKED...BIG TIME!!! Laura took my keys earlier and gave them to Walter to move my car, she then convinced my very reluctant wife to make the “phony labor phone call.” Courtney Kowcheris I first met Laura when I was just out of college working a summer job. She came through my line and overheard me talking about wanting a job in a marketing company. I gave her my resume and started at RMI about 2 weeks later. Laura taught me so much in those first few months-brand new to the industry- with tons of questions- not an easy task! She always had a smile on her face no matter what and would drop whatever she was doing to help me. Everyone loved and respected her tremendously. She was a huge prankster and loved Halloween. I'm lucky I had the chance to work with her. She is greatly missed! Hudson Valley Direct Marketing Association-HVDMA “The HVDMA awards 3 deserving college students each year with scholarships in Laura L. Smith’s honor. We reflect and remember Laura for her leadership and contribution to the direct marketing industry. These awards are gifted to students who demonstrate a passion for direct and interactive marketing. Recipients are selected for academic excellence, enthusiasm, professional qualities and their likelihood to contribute and add value to our professional community. All qualities Laura L. Smith possessed and shared with her friends and colleagues.” Debbie McLain The three things I remember most about Laura (other than her practical jokes) are her vivacious personality, how highly respected she was by her clients and colleagues, and her love of Halloween. Laura never failed to surprise and entertain us with her Halloween costumes. And, of course, she always brought Dixie (her macaw) into the office to enjoy the Halloween festivities with us. Len Zargo For many years, we were competitors when I worked for Atlantic List Company. However, Laura had my utmost respect for her vast knowledge, professionalism, and management style. She used to tell me that I should come to work at RMI since I lived in the area and we’d see each other occasionally around town. Three years after we lost her, I accepted a job with the company. I often think about Laura and one of my biggest regrets is not having the opportunity to work alongside her. Her legacy and memory are strong here and we miss her presence greatly. http://www.rmidirect.com/newsroom/2018/10-years-later-we-remember-laura-smith/ http://www.rmidirect.com/newsroom/2018/10-years-later-we-remember-laura-smith/ Fri, 02 November 2018 11:08:33 http://www.rmidirect.com/newsroom/2018/care-partners-with-pepsico/ With the help of local PepsiCo team members, CARE will deliver to food insecure communities in Guatemala, elementary schools in El Salvador and Venezuelan families displaced in Colombia and Brazil. Read the full article here. http://www.rmidirect.com/newsroom/2018/care-partners-with-pepsico/ http://www.rmidirect.com/newsroom/2018/care-partners-with-pepsico/ Tue, 23 October 2018 15:26:43 http://www.rmidirect.com/newsroom/2018/jdrf-now-available-to-wiland-direct-members/ AVAILABLE EXCLUSIVELY TO WILAND DATABASE CLIENTS. With detailed data on 235 million unique consumers contributed by over 3,500 participating non-profit organizations, catalog/online merchants, store retailers and publishers the Wiland Database is the most comprehensive consumer data resource available to U.S. marketers, providing database clients with access to over 69 million non-profit donors, for both charitable and political causes. These JDRF donors are caring, compassionate consumers whose contributions support the organization’s mission of funding Type 1 Diabetes (T1D) research. JDRF collaborates with a wide spectrum of partners and is the only organization with the scientific resources, regulatory influence, and a working plan to better treat, prevent, and eventually cure T1D. If you or your mailers are Wiland clients, ask about JDRF’s donor names. 59,888 Donors – JDRF Wiland Donors Contact Rob Kenney for more information rkenney@rmidirect.co / 203-825-4837 http://www.rmidirect.com/newsroom/2018/jdrf-now-available-to-wiland-direct-members/ http://www.rmidirect.com/newsroom/2018/jdrf-now-available-to-wiland-direct-members/ Thu, 04 October 2018 15:20:42 http://www.rmidirect.com/newsroom/2018/national-wildlife-federation-now-available-to-wiland-direct-members/ AVAILABLE EXCLUSIVELY TO WILAND DATABASE CLIENTS. With detailed data on 235 million unique consumers contributed by over 3,500 participating nonprofit organizations, catalog/online merchants, store retailers, and publishers, the Wiland Database is the MOST COMPREHENSIVE CONSUMER DATA RESOURCE available to U.S. marketers, providing database clients with access to over 69 MILLION NONPROFIT DONORS, for both charitable and political causes. Using proprietary Response Prediction Technology and a massive database that includes 15 BILLION PURCHASE TRANSACTIONS, Wiland builds powerful custom models that help marketers to affordably acquire new customers and expand lifetime value. If you or your mailers are Wiland clients, ask about National Wildlife Federation’s Members. 483,260 Members – National Wildlife Federation Membership Wiland Masterfile Contact Alan Yu at ayu@rmidirect.com or 203-825-4622 to take advantage of NWF in Wiland, or to order NWF direct directly. We Recommend NWF Member Donors For: Fundraising/Nonprofit Publishing Membership Regional Arts/Culture Pet, Photography, Gardening, General Merchandise and other commercial offers Visit the NWF List Kit for all datacards: View List Kit http://www.rmidirect.com/newsroom/2018/national-wildlife-federation-now-available-to-wiland-direct-members/ http://www.rmidirect.com/newsroom/2018/national-wildlife-federation-now-available-to-wiland-direct-members/ Mon, 16 April 2018 19:54:00 http://www.rmidirect.com/newsroom/2017/year-end-giving-secrets-revealed/ Quick Facts: Check out this infographic for the best data-backed strategies guaranteed to have you celebrating. About MobileCause, Inc. MobileCause helps nonprofits attract more donors and inspire recurring donations with its engagement platform and digital marketing services. Offering a full suite of solutions including online forms, fundraising events, crowdfunding and credit card processing with zero transaction fees, the company is trusted by thousands of nonprofit organizations for helping them deliver engaging donor experiences. To learn more, visit mobilecause.com. To start your next Year-End Fundraising Campaign across all channels connect with Len Zargo at lzargo@rmidirect.com or call him at 203.798.0448. http://www.rmidirect.com/newsroom/2017/year-end-giving-secrets-revealed/ http://www.rmidirect.com/newsroom/2017/year-end-giving-secrets-revealed/ Tue, 31 October 2017 00:00:00 http://www.rmidirect.com/newsroom/2017/mail-just-got-more-irresistible-direct-mail-innovation-from-the-usps/ Mail just got more irresistible. Informed Delivery provides users with daily digital previews of their incoming household mail. It’s a free and optional notification service that gives eligible residential consumers the ability to see a preview of their letter mail in their email, wherever they are, before it arrives. What does this mean for direct mail marketers? Informed Delivery can help mailers increase their marketing campaign reach with a synchronized physical and digital touch point. Impressions: Receive multiple impressions from a single mail piece. Interactive Content : Enhance the customer call to action with interactive digital content. Increased ROI: Connect with customers whenever, wherever—even as they travel—through a computer or mobile device. Campaign Reporting: The post campaign report results on an individual campaign, including information on the number of physical mail pieces processed, the number of users/mail recipients that were sent an email, the email open rate, and the number of click-throughs. Informed Delivery allows mailers to: Take advantage of a new digital channel, tying hardcopy mail to digital content. Receive an additional digital impression for the intended recipient and additional impressions for other household members who are Informed Delivery users. Experience high email open rates (~70% daily average). Informed Delivery interactive campaigns provide additional benefits, allowing mailers to: Enhance the presentation of the scanned mail piece images that consumers are already receiving. Give the mail recipient or other household members the opportunity to take action immediately on their mail piece by clicking on a campaign image/website link – regardless of whether or not they retrieve mail from the physical mailbox. Coordinate multi-channel campaigns with text, social media, other email, etc. Collect information What types of interactive campaigns are available? Currently, there are two types of Informed Delivery campaigns available, depending on the supplemental content provided by the mail owner or MSP. They are described below. Ride-along Image and Target URL: Campaign includes the USPS grayscale (soon to be color) scanned image of a letter-size mail piece and an image provided by the mailer, currently placed below the grayscale image in the email and to the right of the image in the dashboard. In all cases, the Ride-along Image is clickable (interactive), as is the additional “View Website” link. Note: a Ride-along Image and mailer-provided URL is required to conduct an Informed Delivery campaign.  Informed Delivery notification containing a campaign with a Ride-along Image and target URL (as shown in consumer email) Representative Image, Ride-along Image, and Target URL: In addition to the required Ride-along Image and URL, this campaign includes an image that is provided in lieu of a flat-size image or in place of a grayscale letter-size image. (Grayscale images of flat-size mail are not provided to consumers at this time.) Representative Images are static, they are not clickable/interactive These images must be clearly branded and must be directly related to the hardcopy mail piece. A color depiction of the mail piece is favored by consumers. Note: Representative Images are optional for letter-size mailings (including postcards), however, they are required to conduct a campaign with a flat-size mailing. Informed Delivery notification containing a campaign with a Representative Image, Ride-along Image, and target URL (as shown in consumer email) How do we get started with a campaign? USPS® understands that many people may be involved in the development of an Informed Delivery® campaign, including gathering necessary elements and content (e.g. the Mailer Identifier (MID), Intelligent Mail® barcode (IMb®)/Serial Number range, start/end dates, images, URL, etc.). However, one designated person must work with the Informed Delivery Program Office or the PostalOne!® Customer Acceptance Testing (CAT) team to ensure all campaign elements and content are complete. Are you ready to make your mark among mail’s top innovators? Contact us directly to get started on this program. http://www.rmidirect.com/newsroom/2017/mail-just-got-more-irresistible-direct-mail-innovation-from-the-usps/ http://www.rmidirect.com/newsroom/2017/mail-just-got-more-irresistible-direct-mail-innovation-from-the-usps/ Mon, 23 October 2017 19:39:00 http://www.rmidirect.com/newsroom/2017/5-unbelievable-stats-about-millennials-responses-to-direct-mail/ The term Millennials is usually considered to apply to individuals who reached adulthood around the turn of the 21st century. The precise delineation varies from one source to another, however. Neil Howe and William Strauss, authors of the 1991 book Generations: The History of America's Future, 1584 to 2069, are often credited with coining the term. Now between the ages of 19-36, more than half of older Millennials are married and half of those have children. While they currently account for 25% of the population, Forbes reports that by 2020 Millennials will make up 50% of the workforce. They grew up in an electronics-filled and increasingly online and socially-networked world. They are the generation that has received the most marketing attention -- digitally. Millennials are so consumed in the digital world that getting something in the mail stands out. It’s no wonder that one of the biggest Millennial myths is that they do not respond to Direct Mail. 5 Unbelievable Stats About Millennials Responses to Direct Mail 75% of Millennials see value in Direct Mail {Click to Tweet} 92% are influenced by Direct Mail {Click to Tweet} 63% of Millennials have responded to a direct mail piece within 3 months of receiving it. {Click to Tweet} 95% of Millennials say they feel important when receiving a personalized mail piece. {Click to Tweet} 90% prefer to continue to receive the same promotional postal delivery over email. {Click to Tweet} Millennials are more likely to read direct mail than any other age, for them, direct mail is more persuasive than digital, generating a motivation score 20% higher than social media. Studies show direct mail is more memorable to millennial customers and better for overall brand recall. Stats cited from: http://compu-mail.com/blog/2013/08/09/millennials-direct-mail-vs-digital-marketing/ http://compu-mail.com/blog/2016/07/27/25-direct-mail-statistics-for-2016/ https://thefinancialbrand.com/60980/millennial-direct-mail-marketing-response-rates/ http://www.dmwdirect.com/expertise/generational-marketing/millenials-facts/ http://www.rmidirect.com/newsroom/2017/5-unbelievable-stats-about-millennials-responses-to-direct-mail/ http://www.rmidirect.com/newsroom/2017/5-unbelievable-stats-about-millennials-responses-to-direct-mail/ Tue, 18 July 2017 17:21:00 http://www.rmidirect.com/newsroom/2017/inspiring-marketing-quotes-from-notable-influencers/ We've curated our favorite industry quotes here for you to inspire your marketing efforts. Favorite this page and check back often as we continually add to the collection. Feel free to share these images on LinkedIn and Twitter so you can inspire others. Social "If you don't like what's being said, change the conversation." - Don Draper, Mad Men [Click to Tweet] "Marketing is no longer about shouting in a crowded marketplace. It is about participating in a dialogue with fellow travelers." - Michael Hyatt [Click to Tweet] General "The best marketing doesn't feel like marketing." - Tom Fishburne [Click to Tweet] "Be the best answer." - Lee Odden [Click to Tweet] "The difference between ordinary and extraordinary is that little extra." - Jimmy Johnson [Click to Tweet] “You can't be everything to everyone but you can be something to someone.” - Drew Davis [Click to Tweet] http://www.rmidirect.com/newsroom/2017/inspiring-marketing-quotes-from-notable-influencers/ http://www.rmidirect.com/newsroom/2017/inspiring-marketing-quotes-from-notable-influencers/ Thu, 06 July 2017 00:00:00 http://www.rmidirect.com/newsroom/2017/12-email-subject-line-dos-and-donts-infographic/ The subject line of an email is very important and is the first thing a recipient gets to see. Your audience will make a quick judgment based on your subject line and decide whether to open, ignore, delete or mark as spam (eeks!). We're not saying that every subject line should be award-winning, but carefully planning and analyzing your subject line is important. If you can get a prospect to open your email, it means you're doing a good job. If you can get them to convert through your email then you are #winning! Here’s an easy to follow Email Subject Line Do's and Don'ts list. So many aspects contribute to a successful email marketing program: the cleanliness of your list, your ESP, marketing automation, personalization, subject lines, timing, creative, coding and responsive design…the list goes on. RMI has mastered the art of email by marrying all these aspects together to make email marketing easier―and more effective―for you. Housefile: Designing campaigns, researching and recommending ESPs, consulting on your efforts, or simply taking the reins on your entire program with our full service offerings. Acquisition: Recommending the best lists and programs for your email acquisition or lead generation efforts. Designing, or advising on, your creative approach. Email Append: Bringing your offline customers online by appending matching email addresses (and vice versa). Email Activity Analysis: Before you hit send, distinguish between active and inactive email addresses To learn more about direct response marketing, subscribe to the RMI Direct Marketing Blog & Newsletter, follow RMI Direct Marketing on Twitter, become a fan on Facebook, or follow us on LinkedIn. http://www.rmidirect.com/newsroom/2017/12-email-subject-line-dos-and-donts-infographic/ http://www.rmidirect.com/newsroom/2017/12-email-subject-line-dos-and-donts-infographic/ Tue, 13 June 2017 14:54:00 http://www.rmidirect.com/newsroom/2017/grow-your-database-with-facebook-lead-ads/ As a Digital Marketing Executive, that has seen almost every type of digital and social media ad possible, I have to say that I am super excited about the new Facebook Lead Ads. The usability and usage of these ads for both nonprofits and consumer related organizations is endless. The Facebook Lead Ad may even rival Dynamic Ads when it comes to collecting data points from people that care about your organization or cause. So, what can Facebook Lead Ads do for your business or nonprofit organization? Let’s start with the basics. What are Facebook Lead Ads Lead Ads gives people a quick and privacy-safe way to sign up to receive information from businesses, like newsletters, quotes, petitions, offers and donations. Facebook is making it easier for businesses and nonprofits to gather pertinent information about someone that is interested in what they have to say. A lead ad looks like any other link ad with a CTA button on the surface. But when you click the link or CTA button (“Apply Now,” “Get Quote,” “Download,” “Learn More,” “Sign Up” or “Subscribe”), the user is immediately shown a form within Facebook. How do Facebook Lead Ads Work? When someone clicks on your lead ad, a form opens with the person’s contact information automatically populated, based on the information they share with Facebook, like their name and email address. Automatically populating the contact information that people share with Facebook makes filling in the form as fast as two taps: one click on the ad to open the form and another to submit the autofilled form. Like all of Facebook’s ad types, lead ads were built with privacy in mind. People can edit their contact information before submitting the form, and this information isn’t sent to the business or organization until a person clicks “submit.” Facebook has been tweaking the user experience of setting up the lead ads by allowing businesses or nonprofit organizations to customize lead ad forms with open-ended questions or multiple choice questions, so they receive the information that matters most to their cause. Each lead ad form offers both standardized and customizable fields. Advertisers can also include a customizable disclaimer, so companies with pre-approved legal language can easily add their approved disclaimer to lead ads. This makes marketing your nonprofit that much easier. Why Should You Use Facebook Lead Ads? Lead ads pull from data that Facebook has already collected. As a marketer, I’m sure you’ve had the issue of gathering ENOUGH information. Instead of serving an individual with a long form that needs to be filled out, Facebook fills out the boxes for them -- because they’ve already given that information to them on their profile. Lead ads help you capture leads without needing to build landing pages or forms. It can be expensive and time consuming process. Traditionally, the steps to make landing pages are long and tedious. You’d have to: Create the “want”. Whether it is a whitepaper, petition, donation appeal, newsletter offer to “trade” people for their email. Most of the time a simple email address just doesn’t cut it. Create the form to capture the lead. This could be done by code, or via embedding from your CRM or email system. Create a landing page for the form to live on. Create and dispense ads by sending your targeted audience to your landing page and crossing your fingers that everything is lined up, making sure you are using landing page and form best practices and have created a user experience that is easy and acquires the most information possible, depending on your end goal. Facebook lead ads gives your audience one less step to go through. Here’s the truth and we’ve all seen it, time and time again. Buyers tend to be impatient and distrustful. They’re difficult to convince that the offer or information you want to gather is something that they want to give up. If they have to think too much about giving the information the likelihood that you will receive everything that is required diminishes greatly. Giving your audience the path of least resistance is your best bet and Facebook has created a frictionless environment to maximize conversions. Facebook lead ads don’t take people away from Facebook. This allows them to continue their Facebook experience uninterrupted. There are 1.15 billion mobile daily active users (Mobile DAU) for December 2016, an increase of 23% year-over-year.  (Source: Facebook as of 2/01/17)  This is hugely significant and shows the dramatic growth of mobile traffic on Facebook. Those users account for 90% of people that are on Facebook. It’s undeniable that if your website is not mobile-optimized, you’re not providing an optimal user experience for a large portion of your visitors.  You’re missing out on sales and conversions. Just having your site fit nicely on a mobile device is not enough. If you simply squeeze the desktop experience onto the small screen, you’re not optimizing the user experience and missing out on conversions. Facebook Lead Ads eliminates the need for this. Pro Tip: Don't Forget About Your Facebook Pixel! As of February 2017, Facebook updated their pixel installation process. As with any ad, you must make sure that your pixel is set up correctly. Facebook Conversion Pixel benefits include: Ad Optimization: When you use the conversion pixel in combination with the bidding option “Bid for website conversions,” Facebook will automatically show your ads to people who are most likely to convert. Measurement: You can measure the number of conversions your ads generate to calculate your return on ad spend. That way, you’ll see how much you’re spending for each conversion and can fine-tune your ads accordingly. How Can Facebook Lead Ads work for my organization or business? Of course, there are other ways to gather leads through Facebook and Online Display Advertising, but there are none quite as simple as a Lead Ad. Stick to best practices, always A/B test your ads, and you’ll be on your way to a robust subscriber list, or you can let RMI Direct Marketing create these ads for you and your organization. Contact Jennifer Tomascak, Digital Marketing Executive and in-house Facebook Ad expert, jtomascak@rmidirect.com to set up a 10 minute conversation about your goals. GET MORE OUT OF YOUR LEADS TODAY! http://www.rmidirect.com/newsroom/2017/grow-your-database-with-facebook-lead-ads/ http://www.rmidirect.com/newsroom/2017/grow-your-database-with-facebook-lead-ads/ Fri, 05 May 2017 00:00:00 http://www.rmidirect.com/newsroom/2017/belvoir-announcement-catster-dogster-added-to-rmi-list-management-portfolio/ (ANNOUNCEMENT) April 25, 2017: RMI Direct Marketing, the leading provider of list management, brokerage and marketing services to publishers, nonprofits and corporations, announces the management of two newly acquired Belvoir titles. RMI has been selected as list manager for Catster Magazine and Dogster Magazine effective May 1, 2017 and will soon release both datacards on their website. “We are excited about the opportunity to promote Belvoir's latest acquisitions, Dogster and Catster.  The files are a perfect fit with Belvoir's established pet files, and we look forward to a long and fruitful relationship.” says Rich Leary, Senior VP, National Sales Manager. Both the Catster and Dogster lists are great additions to the long list of publishing and pet related publications RMI currently manages for Belvoir, including CatWatch Newsletter, DogWatch Newsletter, Whole Dog Journal, Pet Masterfile, MaryJanesFarms Magazine, Kitplanes Magazine, Aviation Consumer Newsletter, Practical Sailor Newsletter, and many more. For further information or to place an order contact, Rob Kenny at 203.825.4637 or rkenny@rmidirect.com. ### About Belvoir:  Belvoir Media Group is a leading provider of reader-focused, content-driven periodicals, books, and digital media. Belvoir Media Group serves a wide spectrum of active and involved readers whose interests range from flying and sailing to pet owning, and organic living. Providing expert and unbiased insight, each Belvoir enthusiast publication and website is a trusted resource for a loyal and passionate readership. About RMI Direct Marketing: RMI Direct Marketing is your total direct marketing resource, offering List Brokerage, List Management, Alternative Media, Digital and Creative services. Whether your goal is to lower your direct mail acquisition costs, make the most of your donor base, or expand into digital channels – RMI has a custom fit for your organization. Your success. Our destination. http://www.rmidirect.com/newsroom/2017/belvoir-announcement-catster-dogster-added-to-rmi-list-management-portfolio/ http://www.rmidirect.com/newsroom/2017/belvoir-announcement-catster-dogster-added-to-rmi-list-management-portfolio/ Tue, 25 April 2017 17:28:00 http://www.rmidirect.com/newsroom/2017/2017/ Many of the organizations are well-known some are a little less. Education is the key to change. See how these groups are changing the world one woman/girl at a time! American Association of University Women (AAUW) American Association of University Women advances equity for women and girls through advocacy, education, philanthropy and research. AAUW (formerly known as the American Association of University Women) is a nationwide network of more than 100,000 members and donors, 1,000 branches and 500 college and university institution partners. Follow: Twitter  |  Facebook |  LinkedIn  |  Instagram  |  Support AAUW American Medical Women’s Association (AMWA) The American Medical Women’s Association (AMWA) is an organization of women physicians, medical students and other persons dedicated to serving as the unique voice for women’s health and the advancement of women in medicine. The organization was founded by Dr. Bertha VanHoosen in 1915 in Chicago, at a time when women physicians were an under-represented minority. As women in medicine increase in numbers, new problems and issues arise that were not anticipated. AMWA has been addressing these issues for 95 years. Follow: Twitter  |  Facebook |  LinkedIn  |  Support AMWA Care Although not strictly created to advocate just for women, the impact that Care’s Women Empowerment movement has been powerful. CARE was founded in 1945, when 22 American organizations came together to rush lifesaving CARE Packages to survivors of World War II. Thousands of Americans, including President Harry S. Truman, contributed to the effort. On May 11, 1946, the first 15,000 packages reached the battered port of Le Havre, France. As part of Care’s holistic approach to fighting poverty, they work with men and boys to engage them in discussions about gender equality and violence so they can become champions of change in their communities, directly impacting the fight against violence against women and child marriage. Follow: Twitter  |  Facebook  |  LinkedIn  |  Support Care Girls Incorporated Girls Inc. inspires all girls to be strong, smart, and bold through direct service and advocacy. Their comprehensive approach to whole girl development equips girls to navigate gender, economic, and social barriers and grow up healthy, educated, and independent.  With roots dating to 1864, Girls Inc. has provided vital educational programs to millions of American girls, particularly those in high-risk, underserved areas. It's good to be a girl in this world today. I like being a girl because I can speak for myself. I can stand up for myself. Being a girl makes me strong.  - Mytha, 6 Follow Girls Inc: Twitter  |  Facebook |  LinkedIn  |  Instagram  |  YouTube  | Support Girls Inc. Global Fund for Women Global Fund for Women exists to support the tireless and courageous efforts of women’s groups who work every day to win rights for women and girls. These groups are working to ensure women can own property, vote, run for office, get paid fair wages, and live free from violence – including domestic violence, sexual assault, and harmful practices such as female genital mutilation. Follow: Twitter  |  Facebook |  LinkedIn  |  Instagram | Support Global Fund for Women League of Women Voters of the United States (LWV) The League of Women Voters of the United States, a nonpartisan political organization, has fought since 1920 to improve systems of government and impact public policies through citizen education and advocacy. The League’s enduring vitality and resonance comes from its unique decentralized structure. The League is a grassroots organization, working at the national, state and local levels. Follow: Twitter  |  Facebook  |  Linkedin  |  Support LWV National Organization for Women (NOW) The largest organization of feminist activists in the United States, NOW has 500,000 contributing members and 550 chapters in all 50 states and the District of Columbia. Since its founding in 1966, NOW’s goal has been to take action to bring about equality for all women. Follow: Twitter  |  Facebook |  LinkedIn  |  Support NOW Planned Parenthood The Planned Parenthood Action Fund is a nonprofit, non-partisan group. We are backed by 10 million activists, donors, and other supporters all working to advance access to sexual health care and defend reproductive rights. Planned Parenthood was founded over 100 years ago on the revolutionary idea that women have the right to access the information and care they need to live strong, healthy lives. Follow: Twitter  |  Facebook  |  LinkedIn  |  Support Planned Parenthood UN Women In July 2010, the United Nations General Assembly created UN Women, the United Nations Entity for Gender Equality and the Empowerment of Women. In doing so, UN Member States took an historic step in accelerating the Organization’s goals on gender equality and the empowerment of women. Follow: Twitter  |  Facebook  |  LinkedIn  |  Instagram  |  Support UN Women Women in Technology International (WITI) WITI's mission is to empower women worldwide to achieve unimagined possibilities and transformations through technology, leadership and economic prosperity. WITI started in 1989 as The International Network of Women in Technology and, in 2001, evolved into The WITI Professional Association, the world's leading trade association for tech-savvy women. Follow: Twitter  |  Facebook |  LinkedIn  |  Support WITI YWCA USA The YWCA is one of the oldest and largest multicultural women’s organization in the world. YWCA is dedicated to eliminating racism, empowering women and promoting peace, justice, freedom and dignity for all. Across the globe, the organization has more than 25 million members in 106 countries, including 2.6 million members and participants in 300 local associations in the United States. The YWCA’s mission is to eliminate racism and empower women. Follow: Twitter  |  Facebook  |  LinkedIn  |  Support YWCA How will you celebrate Women's Day? http://www.rmidirect.com/newsroom/2017/2017/ http://www.rmidirect.com/newsroom/2017/2017/ Wed, 08 March 2017 18:43:00 http://www.rmidirect.com/newsroom/2016/how-to-mail-more-efficiently-using-merge-optimization-balance-models/ Most cooperative databases (and many data providers) offer Merge Optimization as a tool to help eliminate less responsive names from their mail campaigns. This is done by applying a predictive model to acquisition lists after the merge/purge process. Let’s break the process down into 4 steps: 1) Send the file: After the merge is complete, the mailer sends the entire mail file to the database company. 2) Apply the model: A model is applied to the mail file and the names are ranked from most to least likely to respond. The model used is typically a response model, built on prior mail campaigns (a Mail Match Model). 3) Select the names to drop: The mailer decides which of the segments to drop from the campaign and how many names, depending on the budget and goals for that campaign. The provider typically charges a per thousand fee for the names dropped. 4) Add more names: In order to maintain the budgeted mail quantity, the mailer must either order more names from their outside list sources upfront, or fill in the balance with additional names from the data provider after the fact. In the second case – a model is built on the “balance” of the database, after suppressing the mailer’s house names, the mail file, and any other acquisition names that have been supplied to the mailer. Hence, the name: Balance Model. The Balance Model typically doesn’t perform as well as an acquisition model, but should perform better than the names that were dropped. The goal is for the overall campaign to outperform what would have been mailed. Keep these key points in mind when doing this kind of modeling: Consider the cost: The additional cost of dropping the least responsive names must be factored into the equation when determining the end result. This cost should be spread out across the entire campaign. Project the lift: You must look at how the entire campaign would have performed without dropping those names compared to how it performed with the balance model names. Back test first: Start by back testing a prior campaign before moving to a live test. Set a hold out group: When you do move on to a live test, nth off a quantity of those lower segments and key them separately to determine how they actually perform. Allow enough time: Make sure you build in at least a few days for the process. Most providers can turn it around in a day or two but be prepared for any glitches that might arise. Pay for drops: Make sure you’re paying on names dropped, not on number of names processed. Return the files: Even though the mailable names do not need to go through the merge process again, you’ll need to send them back to the merge provider so they can be prepped for the lettershop. While many mailers are content to simply eliminate the dregs of the campaign, some are having so much success with Balance Modeling that it has become an integral part of the campaign. If it works for you and you decide to continue, make sure your models are continuously refreshed because they can fatigue rather quickly.Related whitepaper:What to Know Before You Model: The 4 Most Commonly Used Models for Acquisition http://www.rmidirect.com/newsroom/2016/how-to-mail-more-efficiently-using-merge-optimization-balance-models/ http://www.rmidirect.com/newsroom/2016/how-to-mail-more-efficiently-using-merge-optimization-balance-models/ Thu, 15 December 2016 00:00:00 http://www.rmidirect.com/newsroom/2016/mobile-fundraising/ “No one wants to make donations with their mobile phone.” WHAT? On the contrary, mobile giving has increased year after year since the invention of the smartphone. In 2015, 14% of donations came from a mobile device, and during the giving season mobile giving increased 45%. This trend will continue to grow year after year along with mobile device ownership. People are using their phones to donate more. This rise in mobile donations is not just because more people have the devices, but because the whole web is adopting mobile-friendly responsive experiences. People no longer have to rely on using a desktop to be able to fill out a form or make a donation. “Text messages aren’t personal and they feel like spam.” Connecting with your organization’s supporters is crucial to the success of your mission.  The single best way to get in touch with them is through text message. Why?  People are very attached to their cell phones, checking them an average of 46 times a day. Plus, text messaging has an astounding 98% open rate, meaning that your supporters are seeing whatever messages you send to them by text almost every single time. A best practice is to send at least 3 texts with compelling content such as links to videos, web pages and social campaigns before ever asking for a donation. This will keep people engaged and connected to your cause in the most convenient way possible and go a long way to preventing them from opting out. “Mobile fundraising is just not as effective as your more traditional channels.” In reality, organizations that implement mobile and online fundraising technologies in addition to using traditional means of fundraising successfully maximize their revenues, donor count, and advocate participation more so than organizations that don’t. The key to that success lies within your organization segmenting its communications approach in order to resonate best with different age group demographics—whether you are communicating via direct mail, social, online, phone or email. Here are the preferred communication channels of different generations of donors: Millennials: Donors between the ages of 22-36 are most likely to watch campaign videos, donate via mobile, and prefer to give via crowdfunding. These individuals tend not to carry cash or checks and prefer responding to text messaging, and are active daily on social media.  According to the new Millennial Impact Report, 91% of millennials said that they used Facebook to post about, or engage with, an issue they care about. Generation X: Donors ages 37-51 are most likely to fundraise on behalf of your organization, make a pledge, and volunteer. These supporters respond to email, phone calls, and texts and stay up-to-date on social feeds and trends. Baby Boomers: Donors ages 52-66, are most likely to make recurring gifts. These supporters respond best to phone calls, check email regularly, and are mainstream adopters of text messaging and social media. Greatest Generation: Donors who are 67 or older are most likely to respond to direct mail and give by check. Wealthy seniors are more likely to own smartphones and donate by credit card. “Only young people use mobile phones and they don’t really donate.” Younger generations definitely use their phones more than older generations, however, in the last few years, older donors are increasingly using mobile devices, and that includes engaging with nonprofit organizations online. For donors over 50, the use of mobile to interact with charities increased 30% from 2013 to 2015. Keep this in mind for your next fundraising campaign as these numbers are projected to grow year after year. Millennials already prefer everything to be mobile and are largely resistant to traditional forms of fundraising, direct mail, telemarketing, and formal events. But while they’ve gotten a bad reputation among older generations, studies actually show that 84% of millennials made a donation in 2014 and 70% spent at least an hour volunteering. They also give an average of $481 annually with crowdfunding as their preferred method of giving. It’s also important to note that these younger donors between the ages of 18 and 34 now make up more than 50% of the workforce in the United States, earning incomes that will allow them to support your cause. “Mobile fundraising can’t really help you at a live fundraising event.” Regardless of the type of fundraising event that you are holding, mobile fundraising and communications help you create a smooth experience from start to finish that can boost momentum for more donations from new and existing donors. From the planning stages to RSVPs and ticketing to the day of, and even long after your fundraising event is over, mobile and online technology can help your organization reach, engage and make it easy for donors to support your cause. Event Planning Before the Event: Promote registrations across all your marketing channels and encourage out-of-towners to make donations that will be displayed on-screen at the event. 19.6% of events registrations come from mobile devices which equates to 1 out of every 5 attendees!(TWEET THIS) Text messages can be sent to registrants to communicate reminders, last-minute updates, directions and other pertinent information. During the Event:  Instruct attendees to text your keyword followed by their donation amount and name. Manually enter all offline gifts during the event to maintain momentum until the goal is reached. Live fundraising thermometers that capture and display mobile pledges and donations also help to build the excitement during asks and can increase event giving by 35%. After the Event: Send links to thank you videos and event highlight reels. Even weeks after the event, ongoing mobile alerts with compelling links to videos and opportunities keep donors connected to your cause all year long. “Mobile fundraising means your organization is limited to collecting only $5 and $10 donations.” In the past, donating through your phone using text messages meant that you were limited to $5 or $10 donations, which were charged directly to your donors’ phone bills by service carriers. Unfortunately, people still think this is the only way to use mobile fundraising. And while that still may be the case for some text-to-give providers, advances in mobile and online fundraising technology now actually allow you to do much more. Donors can now text a keyword to receive a message that includes a link to an online form where they can give as much as they like using their credit cards to make a one-time or recurring donation. Always be on the lookout for new ways to incorporate mobile and online giving into your day-to-day operations and use it to help you nurture donor relationships. Online giving is the entry point for long-term relationships and can lead to larger gifts and repeat giving. “Fundraising using mobile and online software is too hard and a waste of time.” The reality is that fundraising software has never been easier to use than it is today. Many fundraising software solutions like MobileCause are designed specifically for nonprofit organizations and enable you to create online donation forms, set up crowdfunding campaigns, send text messages and much more in just minutes. As more and more organizations continue to adopt mobile fundraising to help them raise more money in less time with less effort, organizations that don’t adapt risk getting left out in the cold because of outdated advice and fears. Instead, get started using these fast, flexible and secure solutions to help you reach and engage more donors and make it easy for them to give to your cause in just a few taps or clicks from any device, in response to every one of your fundraising campaigns. The sooner you start the better off you’ll be, now and in the future. Author bio: Steve Page is a blogger, marketer, and webmaster for MobileCause, a mobile and online fundraising software platform for a new generation of donors. Steve enjoys helping nonprofit organizations with their websites and getting their online campaigns running successfully. http://www.rmidirect.com/newsroom/2016/mobile-fundraising/ http://www.rmidirect.com/newsroom/2016/mobile-fundraising/ Tue, 13 December 2016 00:00:00 http://www.rmidirect.com/newsroom/2016/5-visual-marketing-apps-for-nonprofit-social-marketing/ If you’re not a Photoshop or Illustrator aficionado, fear not. Here are the best visual marketing apps for social media marketers today: Canva has emerged as one of the most impressive tools for small business owners and entrepreneurs.It’s great for teams and collaboration. There are many free images that can be used and the fonts and styles are up-to-date and yield a high click through, when creating personalized and branded images! Canva has pre-designed graphics that allow for complete customization in a clean, drag and drop environment. So you can create images that are already the correct size for Facebook, Twitter, Pinterest and many other templates. With Over, you can turn your mobile device into an on-the-go design studio. It’s available on Android ($3.99) and iPhone (Free), making it the go-to app for many social media designers. Customer Review: I've been using OVER for a number of years and currently am using it more than ever before. I have generated full scale graphics for my profession and personal life with ease and speed, right on my phone. I can't think of an easier app to use for generated amazing images with a handheld device. It gives me all of the same controls I have in Photoshop and other design platforms I work with text in. I can't recommend it enough. Rather than simply post a generic quote to Instagram or Facebook, use Over to transform your thoughts into eye-catching social media images. With PiktoChart, making your own Infographics has never been easier. But they don’t just stop there. This free web app has over 100 customizable themes for Infographics, reports, banners and presentations. Simply pick your template and within minutes you’re editing and publishing your design. PiktoChart’s intuitive editing tools give you flexibility and control over every aspect of your project. From text to color scheme, you can match your branding to a pre-designed template. Skitch is an online application developed by Evernote, one of my favorite productivity apps. It’s also available for iPhone and Android making it a powerful multi-platform tool. Skitch is different than the traditional photo-editing tools. You won’t find unique fonts, overlays or fancy backgrounds. What you will find is a simple tool designed to help you markup a photo, make notes on a webpage, point a location out on a map, or annotate a PDF. This is an excellent tool for team communication or educational training. For example, I need to explain to my assistant how to add a graphic to a Facebook post. Rather than just send a text-based description, I can show a step-by-step through Skitch. If you’re looking for a robust desktop design tool, then Pixlr is the one for you. The interface, very similar to Photoshop, allows you to choose your image, add effects, overlays, filters, text and borders to convert a photo from boring to beautiful. Whether you want to create an image from scratch or build off a stock or pre-designed template, Pixlr gives you the flexibility to capture your visual style. Pixlr can also work as a Chrome extension within your browser, giving you the freedom to move back and forth from online to offline. Designing an engaging and branded social media graphic has never been easier. Navigating the sea of online tools and mobile apps available, can be a little daunting, but these tools are easy to use and for the most part the basic plans are all free. Have fun with them and create graphics that will inspire others! Interested in RMI Direct Marketing's Creative Services? Contact, Len Zargo at lzargo@rmidirect.com http://www.rmidirect.com/newsroom/2016/5-visual-marketing-apps-for-nonprofit-social-marketing/ http://www.rmidirect.com/newsroom/2016/5-visual-marketing-apps-for-nonprofit-social-marketing/ Mon, 07 November 2016 18:16:00 http://www.rmidirect.com/newsroom/2016/fundraising-ideas-a-z/ Break through the clutter and create face-to-face engagement with this "A to Z" list of fundraising ideas. 90% of Americans say they’re more likely to trust brands that back social causes. - Mashable Arts and Crafts Sale, Auction, American Idol (corporate version) Bake Sale, Barbecue, Battle of the Bands, Bike Ride, Bingo, Bachelor/Bachelorette Auction Car Wash, Concert, Cupcake Wars, Costume Party, Caroling for a Cause, Chores for Charity (great way to bribe your kids to do their chores!) Dance Marathon, Darts Tournament, Dress-Down Days White Paper: 6 Ways to Fundraise with Online Display Advertising Easter Egg Hunt, Egg Drop Contest, 80s Party Face Painting, Fifty-Fifty Raffle, Fashion Show, Football Tournament, Facebook Match & Target Garden Party, Garage Sale, Golf Tournament, Game Night, Gala Event Haircut, Haunted House, Holiday Card Sale, Indy Movie Showing, International Food Night, Ice Bucket Challenge Jazz Concert, Jewelry Sale, Juggling Marathon/Competition Karaoke Night, Knitting Competition Lip Sync Battle, Limbo Contest, Loud Tie Day, Line of Coins (make the longest line of coins, donate the money used) Mardi Gras Night, Masquerade Party, Mask (Halloween) Contest, Matching Funds Name That Tune Contest, Name the Baby, Nearly New Sale Open House Tour, Oyster Roast, Obstacle Course, Olympics Sports Day Photo Contest, Pajama Day, Pancake Breakfast/Dinner, Picnic, Pizza Party, Poker Tournament, Pool Tournament, Penny Jar Quiche Sale, Quiz/Trivia Night, Quilt Raffle Race, Raffle, Rummage Sale, Rubber Ducky Race Scavenger Hunt, Spaghetti Lunch/Dinner, Square Dance, Swing Dance, Swim (either a race or casual) Case Study: Creative Contest Increased Interest in Nonprofit List Tacky Prom, Talent Show, Tennis Tournament, Three-Legged Race, Theme Day in the Office Ugly Outfit Party, University Merchandise Sale Variety Show, Video Game Tournament, Video Marathon, Volleyball Tournament Water Park Trip, Wheelbarrow Race, Wine Tasting, Who’s that Baby? X-Mas/New Year Party, X-Files Marathon (yes, we’re stretching it here) Yard Sale, Yo-Yo Competition, Yoga Marathon, Yodeling Competition Zany Hat Party, Zoot Suit Party/Fashion Show, Zoo Outing RMI Direct Marketing is proud to represent so many great charitable and nonprofit organizations. You’ll see from our portfolio of clients that we have a vested interest in working with high caliber clients. Many of them looking to us for donor acquisition programs, lapse-donor marketing, list management and brokerage, branding and omnichannel marketing strategies. Are you creating events throughout your community to raise funds and donations for a cause? If so, what are you doing and how are you marketing these events? About Jennifer Tomascak: With 10 years of marketing experience in several industries; nonprofit, publishing, financial, recruitment and agency-client side Jennifer's focus at RMI is to create value for clients, building digital and creative campaigns that rock and follow all pertinent KPI's.  Follow her on Twitter and LinkedIn. http://www.rmidirect.com/newsroom/2016/fundraising-ideas-a-z/ http://www.rmidirect.com/newsroom/2016/fundraising-ideas-a-z/ Fri, 21 October 2016 14:12:00 http://www.rmidirect.com/newsroom/2016/save-the-children-press-release/ RMI has been selected as list manager for Save the Children effective October 17, 2016 and has released the Save the Children Datacard on their website. Founded in 1932, Save the Children is the world’s leading independent organization for children. Their vision is a world in which every child attains the right to survival, protection, development and participation. With the help of over 82,000 loyal donors, Save the Children inspires breakthroughs in the way the world treats children achieving immediate and lasting changes in their lives. “We are proud to take on list management services for Save the Children. The organization has a rich and prestigious history of philanthropic endeavors that coincide with our other managed nonprofit mailing lists,” says Rich Leary, Senior VP, National Sales Manager. The Save The Children donor list is a great addition to the long list of Children’s and Health related nonprofit organizations RMI currently manages , including MAKE a Wish Foundation, Juvenile Diabetes Research Foundation, CARE,  Christian Appalachian Project, American Lung Association, American Institute for Cancer Research, Mayo Clinic and Easterseals. For further information or to place an order contact, Rob Kenny at 203.825.4637 or rkenny@rmidirect.com. ### About Save the Children:  Save the Children Save the Children believes every child deserves a future. In the United States and around the world, we give children a healthy start in life, the opportunity to learn and protection from harm. We do whatever it takes for children – every day and in times of crisis – transforming their lives and the future we share. About RMI Direct Marketing: RMI Direct Marketing is your total direct marketing resource, offering List Brokerage, List Management, Alternative Media, Digital and Creative services. Whether your goal is to lower your direct mail acquisition costs, make the most of your donor base, or expand into digital channels – RMI has a custom fit for your organization. Your success. Our destination. Press Release October 17, 2016 For Details Contact: Rob Kenny, Account Executive rkenny@rmidirect.com http://www.rmidirect.com/newsroom/2016/save-the-children-press-release/ http://www.rmidirect.com/newsroom/2016/save-the-children-press-release/ Mon, 17 October 2016 17:42:00 http://www.rmidirect.com/newsroom/2016/how-to-get-verified-on-twitter/ Twitter is still one of the number 1 social media platforms. It’s still the who’s who of social media. Did you know? It took 3 years, 2 months and 1 day to get to the billionth tweet. Now that’s saying something for the megalithic platform. Twitter used to only hand out verifications to the accounts of prominent athletes, actors, business people, musicians, politicians, authors, journalists, and academics. However, as of July, Twitter has opened up an application process so anyone on Twitter can apply to become verified. Why should you care about becoming verified? Trust matters most on Twitter. Your reach will grow organically in your field if you are a trusted and verified twitter user. Becoming verified opens up the twittersphere for you and your analytics team, offering analytics and insights and providing more options and opportunities to engage with followers. Get found easier. An account may be verified if it is determined to be of public interest. Typically this includes accounts maintained by public figures and organizations in music, TV, film, fashion, government, politics, religion, journalism, media, sports, business, and other key interest areas. How to get verified on Twitter Follow these steps to give yourself the best chance of getting verified. Open your Twitter account settings and make sure you have: Verified phone number Confirmed email address (check your SPAM, if you need to) Keyword rich bio Profile Image that reflects who you or your company are (not an EGG) Header Photo Reputable company or personal website Birthday (required for personal accounts only). Your tweets must be set to public in your privacy settings. Fill out and submit the form to request account verification. Explain why Twitter should verify your account and provide examples to help the company understand your impact. Provide at least two URLs to showcase your newsworthiness or relevancy in your field. Finally, Twitter may also request a scan or photo of a government-issued ID to confirm your identity. Although requesting verification doesn't guarantee you'll get the coveted check mark at this time, you can increase your chances of getting verified by being active on the service and filling out a request. The marketing department over at Sure Payroll created a nice step by step DIY Twitter Verification Infographic, view it below. Click to Enlarge Image http://www.rmidirect.com/newsroom/2016/how-to-get-verified-on-twitter/ http://www.rmidirect.com/newsroom/2016/how-to-get-verified-on-twitter/ Fri, 14 October 2016 13:18:00 http://www.rmidirect.com/newsroom/2016/why-every-mailer-should-hire-a-list-broker/ Mailers should always utilize the services of a list broker whenever renting postal or email address lists for acquisition campaigns. The list is the most important variable in a mailing, so working with a list expert is vital to the success of the campaign. List brokers have the knowledge, experience, and resources to make sure that you reach the right target audience at the right price. [tweet this] A good list broker will start by asking questions about your direct mail campaign: What is the offer? What type of package are you mailing? Who is your target audience? What are your goals and benchmarks for success? What lists have you mailed before and what were the results? With this information, they can begin researching the best lists for your campaign. The more information a mailer can share with their list brokerage vendor, the better recommendation the list broker will be able to provide. Studying the results of mailing lists that you have used in the past is extremely helpful.  Not only will the broker not waste your time (and theirs) recommending lists you have already tried, but they can recommend lists similar to the ones that work well for you and stay away from the types of lists that didn’t do well. In addition to their past experience and knowledge, list brokers have access to datacard libraries that allow them to search for lists by a number of variables.  A good broker will analyze your best lists and search for similar demographics, source, and categories.  Another helpful tool is the continuation usage on your best lists. Any mailer who is continuing on your best lists is a great prospect for you. The same is true of the mailers who are using your list. Also, a reverse usage analysis of your best lists will show what lists they are using. Once a pool of lists has been selected, a list broker should research each list to validate the information on the datacard. When was the list last updated? What is the update schedule? What is the source (and what is the % of each source)? What is the average unit of sale? What are the demographics? Is the list owner actively mailing? What mailers have continued on the list in the last 12 months? If it’s a new list, what mailers are testing? A sample mail piece should also be requested as this is a great indicator of success for a list. The broker should also determine the best select for you to test and get a count for that select. When all of the information is gathered, the broker will narrow down the lists to the best choices and present them to you for consideration. A list recommendation should be categorized and prioritized to aid in your list selections. In addition, a list broker can make your life a whole lot easier. He/she will be the one to deal with all the various list managers, making sure that the orders are run correctly and delivered on time. Utilizing a list broker can save you valuable time and money and greatly increase the performance of your acquisition campaign. Best of all, there is no additional charge! The broker’s commission is paid by the list owner. And you could actually save money since a broker can negotiate reduced pricing in many instances.  So there is no down side to using a list broker and many good reasons why you should. http://www.rmidirect.com/newsroom/2016/why-every-mailer-should-hire-a-list-broker/ http://www.rmidirect.com/newsroom/2016/why-every-mailer-should-hire-a-list-broker/ Tue, 04 October 2016 11:30:00 http://www.rmidirect.com/newsroom/2016/easterseals-and-parents-magazine-talk-disability-and-parenting/ Nearly 56.7 million Americans face disability each day and Parents Magazine has given Easterseals the platform to bring the conversation to the “dinner table”. Easterseals Senior Vice President, Integrated Marketing, Jennifer Bielat applauds Parents Magazine for its continued efforts to bring disability to the forefront. Moms and dads whose children have special needs can teach all parents a thing or two about priorities and perspective and that’s what October’s feature story is all about. The October cover of Parents features Los Angeles mommy blogger, Amanda Booth and 2 year-old son, Micah, who has Down Syndrome.  “First we taught him to sit up, and then we taught him to go from a sitting to a standing position,” says Booth, who lives in Los Angeles and blogs at TheBeardAndBump.com. Easterseals and Parents have been partners for a decade, as they share a common bond supporting and providing resources for parents of kids with disabilities. Easterseals' longstanding efforts to help families with special needs is mentioned in the October Parents Editor's Letter. About Easterseals: For nearly 100 years, Easterseals has been the indispensable resource for people and families challenged by disability. Now, as America faces a broad range of new issues, we make a major, positive, life—changing difference in the lives of people and families challenged by today's disabilities. The work we do every day is redefining disability for the 21st century. About the Meredith Parents Network: The Meredith Parents Network is a collection of parenting brands targeting millennial women – Parents, FamilyFun, Ser Padres, Parents Latina and Fit Pregnancy and Baby as well as FitPregnancy.com, Parents.com and Parenting.com – reflecting the multi-faceted experience of what it means to be a mom today. http://www.rmidirect.com/newsroom/2016/easterseals-and-parents-magazine-talk-disability-and-parenting/ http://www.rmidirect.com/newsroom/2016/easterseals-and-parents-magazine-talk-disability-and-parenting/ Fri, 23 September 2016 19:07:00 http://www.rmidirect.com/newsroom/2016/audubon-photo-contest-winners/ When the National Audubon Society announced the winners of its 2016 Photography Awards, feathers flew.  The Grand Prize-winning photo by professional photographer Bonnie Block shows two of the nation’s most respectable and well-known birds, bald eagle and great blue heron squaring off for a meal in Seabeck, Washington. Grand Prize Winner - Bald Eagle/Great Blue Heron CREDIT: BONNIE BLOCK/AUDUBON PHOTOGRAPHY AWARDS Bonnie Block wins $5,000 and her photo makes Audubon Magazine, Nature's Best Photography magazine, and will displayed at the Smithsonian as part of the 2016 Nature's Best Photography exhibition. Nearly 1,700 photographers flocked in to submit over 7,000 photos of birds of all feathers from all 50 states and the District of Columbia, in addition to six Canadian provinces. The sheer amount of photographs was breathtaking, you don’t have to be an avid bird watcher to love these images! Here are the winning photos: Runner Up - Osprey CREDIT: DICK DICKINSON/AUDUBON PHOTOGRAPHY AWARDS Amateur Winner - Eared Grebes CREDIT: STEVE TORNA/AUDUBON PHOTOGRAPHY AWARDS  Fine Art Winner - Green Violetear CREDIT: BARBARA DRISCOLL/AUDUBON PHOTOGRAPHY AWARDS Youth Winner - Great Frigatebirds CREDIT: CAROLINA ANNE FRASER/AUDUBON PHOTOGRAPHY AWARDS RMI is celebrating its one year anniversary of providing list management services for National Audubon Society, America's leading voice in nonprofit conservation for over 100 years. Subscribers to the Audubon Magazine receive a bi-monthly publication featuring advocacy journalism and vibrant photography. Reaching an audience of over 1 million, this publication informs and inspires a mature and affluent group of environmentalists, photography enthusiasts, travelers, book buyers and more. View datacard Please check out the Audubon List Kit, where you'll find all the latest datacards, news and promotions. For more information about National Audubon Society lists, please contact Alan Yu or Rich Leary: Alan Yu 203.825.4622 ayu@rmidirect.com Rich Leary 203.825.4616 rleary@rmidirect.com --- ABOUT RMI DIRECT MARKETINGRMI Direct Marketing provides List Management, List Brokerage, Alternative Media, Digital and Creative services to the nation's leading nonprofit, retail, insurance and publishing brands. Whether your goal is to lower your direct mail acquisition costs, make the most of your donor base, or expand into digital channels - RMI has a custom fit for your organization. Your success. Our destination. http://www.rmidirect.com/newsroom/2016/audubon-photo-contest-winners/ http://www.rmidirect.com/newsroom/2016/audubon-photo-contest-winners/ Mon, 22 August 2016 16:13:00 http://www.rmidirect.com/newsroom/2016/e-donorosity/ These names are 100% double opt-in, permission based, and CAN-SPAM compliant, and because we know what types of organizations these people are passionate about, you can ​be sure that you're targeting the right audience, no matter what your cause. All names are enhanced with over 700 data elements from demographic, lifestyle,transactional buyer activity and ethnic categories. Receive all of this data for $75/M with NO charge for additional selects. Price includes an initial email to all records, a second deployment to all openers one week later, and a postal address returned for all openers at the conclusion of the campaign. Interested in learning more about this exciting new database? Contact Len Zargo today! lzargo@rmidirect.com 203-825-4636 http://www.rmidirect.com/newsroom/2016/e-donorosity/ http://www.rmidirect.com/newsroom/2016/e-donorosity/ Thu, 26 May 2016 13:35:00 http://www.rmidirect.com/newsroom/2016/action-required-help-dmanf-stop-the-california-warning-label-bill/ What can you do to help? Please immediately contact the following: Speaker of the Assembly Anthony Rendon at 916.319.2063; and Assembly Appropriations Chair Lorena Gonzalez at 916.319.2080 and other Members of the California Assembly. After identifying your nonprofit organization, urge them:“DO NOT REMOVE AB 2855 from the Appropriations Committee’s Suspense File” BackgroundCalifornia Assembly Bill 2855 is poised for action in the Assembly Appropriations Committee next week. The DMANF believes the best chance to stop this bill is persuading the Appropriations Committee to leave AB 2855 on the “Suspense File” preventing its advancement through the legislative process. What the Bill Would DoEach nonprofit raising funds in California, whether or not exempt from registration and reporting requirements, would be required to place a “prominent link” to the California AG’s website on the home page of any website soliciting contributions. It would also have to include such a link on “any document produced ... for solicitation” (however wide-ranging that may become).Phone Call GuidanceBelow are scripts to utilize in your calls and emails. To assure that communications are effective, they must be made no later than noon PACIFIC time on Wednesday, May 25.  To Appropriations Chair Lorena Gonzalez:“Hello.  I am [NAME], representing [ORGANIZATION NAME, LOCATION], calling to register opposition to AB 2855, a bill which would seriously and unnecessarily burden nonprofit charities like [ORGANIZATION NAME]. Please DO NOT REMOVE AB 2855 from the Appropriations Committee’s Suspense File.”To all Assembly Speaker Rendon: “Hello. I am [NAME], representing [ORGANIZATION NAME, LOCATION], calling to register opposition to AB 2855, a bill which would seriously and unnecessarily burden nonprofit charities like [ORGANIZATION NAME]. Please urge Appropriations Chair Gonzalez NOT TO REMOVE AB 2855 from the Appropriations Committee’s Suspense File.”To all other members of the California Assembly: “Hello. I am [NAME], representing [ORGANIZATION NAME, LOCATION], calling to register opposition to AB 2855, a bill which would seriously and unnecessarily burden nonprofit charities like [ORGANIZATION NAME]. Please notify Assembly Appropriations Chair Gonzalez and Assembly Speaker Rendon and urge them NOT TO REMOVE AB 2855 from the Appropriations Committee’s Suspense File. If the bill comes to vote in the Assembly, please vote NO.”We appreciate your immediate action to help us stop this bill. Should you have any questions, please contact DMA’s Chris Oswald. We will continue to keep you apprised of developments should the bill advance.Thank you for helping DMANF help you! http://www.rmidirect.com/newsroom/2016/action-required-help-dmanf-stop-the-california-warning-label-bill/ http://www.rmidirect.com/newsroom/2016/action-required-help-dmanf-stop-the-california-warning-label-bill/ Wed, 25 May 2016 14:53:00 http://www.rmidirect.com/newsroom/2016/understanding-the-new-philanthropic-mindset-of-the-millennial-generation/ For a division of our economy that is overly reliant on generating money from the aging Baby Boomer population, getting Millennials invested in nonprofits early is key to long-term sustainability. That’s why many charities are working to develop a more interactive, customizable and transparent giving experience for the new generation of philanthropists. We know that today’s Millennials are mostly under employed, and that the average class of 2015 graduate with student-loan debt will have to pay back a little more than $35,000, but that doesn’t mean that they’re not interested in giving back. The key to connecting with this new generation of donors is to speak to them in ways they understand, and make donating and connecting with a cause more personal and local. It’s no surprise that the 80 million people between the ages of 18 and 34 who are on the cusp of taking over the world think differently about charitable giving. It’s important to remember that this generation has grown up in a world that’s far more participatory and accessible, given the digital tools they have at their disposal. This means that any philanthropy without a smart, responsive digital platform will be left behind. Additionally, it’s vital to understand that for Millennials, it’s about your cause, not your organization. They care about issues, not groups or institutions, and understanding that their motivation comes from a desire to affect their cause THROUGH your organization, not the other way around, is key to engaging this group. In fact, you have to know that for the most part, Millennials aren’t as trusting as generations before them. That’s not to say that they won’t eventually trust your organization, but that trust is something to be earned, and there are a couple of ways to do that. Since we know how connected and engaged this group is, you had better count on them doing their research on sites like Guidestar.org and Bright Funds, so making sure you demonstrate transparency in all things is key. This generation is also far less likely to be content with only receiving an earnings report at the end of the year. They want to know where exactly their money went and what kind of impact it had. You’ll win over this generation much faster with transparent, clear and consistent communication than with a lengthy, annual report and a holiday card. Another important thing to note is that, for Millennials, it’s about making an investment, not a donation. They’re not just investing their capital, but they’re investing emotionally as well, and that dedication to a cause is not something to be overlooked. Millennials are in a unique position to impact your organization because although they may be more prone to making smaller, monthly donations than older generations who preferred a larger, one-time annual gift, these philanthropists have something else to offer – their voice. When they donate, they are investing their personal brand, and standing behind your mission. By the very act of giving (and then bragging about that gift), Millennials are telling hundreds of their closest friends that your cause is worthy of their personal endorsement. And that’s why this generation’s “narcissism” is the best thing to happen to charitable giving since Paypal. All you need to do to capitalize on this mentality is to give them a mechanism to immediately spread the word about their investment to their social networks. You also need to give them content they can share—like video, photos, and stories that tell of the great work your organization is doing with their investment. Lastly, and perhaps most importantly: since most Millennials don’t own a checkbook or a roll of stamps, it’s imperative to make sure that giving to your organization is not only quick and easy, but mobile. According to The Next Generation of American Giving, a study released by Blackbaud last summer, 62% of Millennials made charitable contributions through mobile platforms. So, make sure they can support your cause both online and on the go. Targeting Millennials is an investment in the future, not a means of immediately generating funds for your organization, so treating this group as such is important. Gen Y values relationships, they’re used to staying connected, but most importantly, they are loyal to causes that they’re passionate about. Stay in touch with this group of young philanthropists, inspire them to become agents of change for your organization, and you can reap big lifetime rewards from this generation. http://www.rmidirect.com/newsroom/2016/understanding-the-new-philanthropic-mindset-of-the-millennial-generation/ http://www.rmidirect.com/newsroom/2016/understanding-the-new-philanthropic-mindset-of-the-millennial-generation/ Mon, 14 March 2016 18:30:00 http://www.rmidirect.com/newsroom/2016/rmi-to-attend-dcnp2016/ RMI's list management, list brokerage and digital executives will be attending #DCNP2016 at the Renaissance Washington, DC Downtown Hotel. Contact us to set a date and time to meet up, and we'll fill you in on everything RMI has to offer, including our innovative digital soulations, and how we can help you with all of your direct marketing needs. http://www.rmidirect.com/newsroom/2016/rmi-to-attend-dcnp2016/ http://www.rmidirect.com/newsroom/2016/rmi-to-attend-dcnp2016/ Tue, 12 January 2016 14:47:00 http://www.rmidirect.com/newsroom/2015/commonkindness-teams-with-rmi/ CommonKindness creates a unique and sustainable partnership between brands, progressive-minded consumers, and the charities they care about. Whether you're an organization looking to reach influential donors, or a retailer looking to reach "ready to shop" consumers, these charitable buyers are one and the same. CommonKindness offers various digital opportunities, including sponsored emails, banner advertising and featured nonprofits. "We believe this is a great opportunity for non-profits to tap into charitable consumers who want to give back. Everyone goes food shopping and clips coupons to save money. These individuals take it a step further by directing those savings to the charity of their choice." -Len Zargo, Director of Business & Media Sales Development For more information and a custom recommendation, please contact:Len Zargo at 203.825.4636 or lzargo@rmidirect.com http://www.rmidirect.com/newsroom/2015/commonkindness-teams-with-rmi/ http://www.rmidirect.com/newsroom/2015/commonkindness-teams-with-rmi/ Wed, 02 September 2015 18:30:00 http://www.rmidirect.com/newsroom/2015/getting-onboard-facebook-advertising-for-nonprofits/ Facebook has an unparalleled capacity to connect marketers with their customers, donors and prospects, but that doesn't mean that it's not a little overwhelming when you start out. Here are some tips to get you started. 1. Get Your Website, Landing Pages and Donation Forms Ready As of 2014, there were 112.3 million users who accessed Facebook via their smartphone or tablet, and mobile ads saw three times as many click-throughs as their desktop counterparts. To put it simply - not only is there a huge population of mobile Facebook users, but these are the people who are most likely to click on your ad, so making sure that your website, landing page and donation processing forms are mobile friendly is paramount to ensuring the success of any kind of Facebook campaign. Don't make people jump through hoops either, streamlining the donation process by requiring as little information as possible will help ensure that those who click on your ad aren't turned off by a lengthy form or wordy landing page. 2. For Retention and Reactivation, Facebook is your Friend One of the greatest things about Facebook's advertising platform is that you can onboard and match your own in-house donor files to Facebook pages. For nonprofits, this means that you can add another layer to your reactivation and retention campaigns by serving ads only to those who you have established a relationship with. This can work as a standalone tactic or in combination with an email or direct mail campaign as a second-touch. When you're using your own lists for Facebook audience creation, you have two options. The first is to use Facebook's native option and upload your email or telephone number file, and let Facebook match this information to a profile that you can serve your ads to. The second option is to work with an agency like RMI who can work directly with Facebook to take a postal address file and match it to the presence of a Facebook account. 3. Reach New Donors - Facebook as an Acquisition Tool The third piece of the nonprofit puzzle, acquisition, is another opportunity to use Facebook advertising. Again, you have two options here. First, you can use Facebook's own data and lookalike audiences to build and reach new individuals who look and act like your current donors. This is a good option for organizations who are just starting out, but Facebook's privacy settings won't allow you to see exactly who was targeted, which makes response analysis next to impossible. Secondly, you have the option to onboard any rented acquisition lists and serve ads to those people. This, again, can be done using Facebook's native option to match email addresses or phone numbers, or through an agency like RMI to match postal addresses. Bost options are great because they give you more control over the targeting and more opportunities for post-campaign analytics. For example, when targeting you can apply data models or other types of segmentation to your acquisition list before you onboard your audience, so the audience is tailored for Facebook ad engagement. On the back-end, since you know exactly who was targeted in your campaign, you can run accurate match back and attribution analyses. 4. Integrate, Integrate, Integrate As mentioned above, you can run Facebook ad campaigns on their own, but we have seen the greatest success when an ad campaign is part of a multi-channel marketing strategy. You can onboard a direct mail or email file and serve ads to that audience before, during or after the delivery of that mail (or email) piece. This additional impression or touchpoint increases the likeliness of response drastically. 5. Always be Testing In addition to Facebook's ability to onboard multiple types of audiences, another huge advantage (that you don't have with direct mail or even email) is the ability to test and change things at a moment's notice. We know that your organization is one of a kind, and because of that you need a strategy that's all your own - to maximize results you need to test, test, test! On the creative side, Facebook allows you to test up to six images per ad. These images can be completely different from each other, or only feature small variations - it's all about seeing which images or videos your audience responds to. Initially, all size images are rotated equally as ads are served, but after sufficient data has been gathered Facebook will automatically show the highest performing image most often. Additionally, after the first week or so of a campaign, you can do your own analysis and pull the least successful image(s) and only show the most popular for the remainder of the campaign. You also have the option to test different copy, audience panels and ad types, and these changes can be implemented in a matter of minutes, allowing you to run the most successful campaign possible. Whether the world of Facebook advertising is a new frontier for your organization, or you're looking for a way to optimize your current campaigns, there are so many ways to take advantage of all that the platform has to offer. Don't hesitate to start slowly and learn what works best for you and your organization, there's a lot to learn and take advantage of, so don't be shy! http://www.rmidirect.com/newsroom/2015/getting-onboard-facebook-advertising-for-nonprofits/ http://www.rmidirect.com/newsroom/2015/getting-onboard-facebook-advertising-for-nonprofits/ Mon, 17 August 2015 20:00:00 http://www.rmidirect.com/newsroom/2015/join-rmi-direct-at-nynp-2015/ RMI's list management, list brokerage and digital executives will be attending #NYNP2015 at the New York Hilton. Contact us to set a date and time to meet up, and we'll fill you in on everything RMI has to offer, including our multiple digital services, and how we can help you with all of your direct marketing needs. RMI is a long time supporter of the conference, and this year, we'll be sponsoring the DMA Registration Stations. Keep an eye out for a little something from RMI inside your conference tote bag! http://www.rmidirect.com/newsroom/2015/join-rmi-direct-at-nynp-2015/ http://www.rmidirect.com/newsroom/2015/join-rmi-direct-at-nynp-2015/ Wed, 22 July 2015 14:19:00 http://www.rmidirect.com/newsroom/2015/rmi-welcomes-national-audubon-society/ National Audubon's mission is to conserve and restore natural ecosystems, focusing on birds, other wildlife, and their habitats for the benefit of humanity and the earth's biological diversity. Audubon thrives through the advocacy and gifts of donors and subscribers all over the country. With 22 state programs, 47 Audubon centers and more than 450 local chapters, Audubon's efforts range from the protection and restoration of local habitats, to the implementation of policies safeguarding birds, wildlife and natural resources. Subscribers to the Audubon Magazine receive a bi-monthly publication featuring advocacy journalism and vibrant photography. Reaching an audience of over 1 million, this publication informs and inspires a mature and affluent group of environmentalists, photography enthusiasts, travelers, book buyers and more. View datacard Check back soon for the release of additional National Audubon Society datacards, as well as an Audubon List Kit, where you'll find all the latest datacards, news and promotions. For more information about National Audubon Society, please contact Alan Yu or Rich Leary. About RMI Direct Marketing: RMI Direct Marketing provides List Management, List Brokerage, Alternative Media, Digital and Creative services to the nation's leading nonprofit, retail, insurance and publishing brands. Whether your goal is to lower your direct mail acquisition costs, make the most of your donor base, or expand into digital channels - RMI has a custom fit for your organization. Your success. Our destination. http://www.rmidirect.com/newsroom/2015/rmi-welcomes-national-audubon-society/ http://www.rmidirect.com/newsroom/2015/rmi-welcomes-national-audubon-society/ Mon, 29 June 2015 18:19:00 http://www.rmidirect.com/newsroom/2015/social-media-addiction-the-struggle-really-is-real/ Although there may be people that take commenting, posting and sharing to the extreme, it may not be entirely their fault when they’re sucked into their favorite Social Media platform. Researchers have discovered trends in the way we perform every major action—liking, posting, sharing, commenting and even creeping. From this research has emerged a science and psychology that explains just why we love our social media so much. Social Media taps into our brain’s pleasure centers. In each of our brains, there’s a type of “reward” or “pleasure center” called the nucleus accumbens. This is the part that lights up when we do things like eat our favorite ice cream, cash a paycheck, kiss a loved one or laugh with friends. This same light goes off when we get affirmative feedback or take a positive action on social media, therefore, the greater our usage, the greater the potential neurological reward. Another study recorded physiological reactions like pupil dilation as people looked at their social media accounts, discovering that browsing can evoke something called a flow state. This is the feeling you get when you’re completely and happily engrossed in a project or activity. So we know how using social media can make us feel, but why we take the actions we do is something completely different, and equally important for marketers to understand. Social media users distribute likes, endorsements and +’s all the time, for a variety of reasons. One of the most obvious reasons for connecting with a brand or cause on social media is because it’s just plain practical; because we’ll get something in return. A syncapse study found that the possibility of receiving a coupon or discount, or wanting to keep in touch with upcoming events, contests, or sales drove engagement. Although this study focused primarily on Facebook, it’s important to note because these sentiments often span across other platforms. On the other hand, reasons for NOT connecting with a brand had equally practical explanations: So what does this mean to a marketer? We know social media can make us feel good, and we know WHY people choose whether or not to connect with a brand, but how can we use this data? It means we have to commit to creating branded social media pages that offer consumers value. This is by no means a one size fits all feat either. Some brands create value by building a space for fans to interact and come together. Some showcase promotions, events and other activities that build their brand lifestyle and encourage customers to visit their stores or websites. Others still use their social media platforms to establish themselves as experts in their own industry, creating a hub of information that has been either created or curated by the brand. Another important thing to remember is that all platforms are not created equal. People go to different platforms for different reasons, and as marketers we have a responsibility to supply people the content they’re looking for on the platforms where they’re looking for it. This may mean only posting a short tidbit of your lengthy, industry-specific blog post on Twitter, while highlighting a bigger section on your Facebook page. Adjusting your posting frequency and timing to reflect the different ways and times of day people use different platforms is another key strategy that is sometimes overlooked. There are thousands of different ways to use social media, but the most important thing to remember is that behind all of the clicks, likes and shares are human beings - people who go to social media for reasons that sometimes they don’t even realize or understand. The key to using these platforms lies in getting to know your audience, tapping into what makes them tick, and using this information to provide them with content that adds value to their lives. There is no secret sauce, but if you want people to keep coming back, you have to give them a compelling reason – and that’s the bottom line. http://www.rmidirect.com/newsroom/2015/social-media-addiction-the-struggle-really-is-real/ http://www.rmidirect.com/newsroom/2015/social-media-addiction-the-struggle-really-is-real/ Fri, 12 June 2015 17:26:00 http://www.rmidirect.com/newsroom/2015/on-the-prowl-for-a-great-deal-dont-miss-this-exclusive-offer-from-nwf/ Contact Alan Yu at ayu@rmidirect.com or 203-825-4622 to take advantage of this limited time offer! View Datacard  We Recommend NWF Member Donors For: Publishing Membership Regional Gardening Photography Pet General / merchandise / collectibles Food / gift And other commercial offers http://www.rmidirect.com/newsroom/2015/on-the-prowl-for-a-great-deal-dont-miss-this-exclusive-offer-from-nwf/ http://www.rmidirect.com/newsroom/2015/on-the-prowl-for-a-great-deal-dont-miss-this-exclusive-offer-from-nwf/ Wed, 03 June 2015 16:13:00 http://www.rmidirect.com/newsroom/2015/rmi-celebrates-30-years-in-business/ While our principles remain the same, the process couldn’t be more different. “It’s great to look back and see how far RMI has come from our early days of handwriting orders, shipping names on mag tapes and trying to read faxes that had faded over time.” says Debbie McLain, who started as RMI’s receptionist in 1985, quickly moving to account manager, and later to senior vice president. “It was a different world” added Tally Maffucci, RMI’s president, who began as an accounting intern in 1987. “The tools we have today allow us to streamline and optimize the direct marketing process.” As the times change, RMI enthusiastically evolves with them. Whether it’s expanding our management and brokerage capabilities, or creating a variety of social and digital marketing services, RMI has continued to provide for each client’s expanding needs. When RMI’s co-founder, Martin Stein passed away in 2010, his death was mourned by hundreds in the industry, but especially by his coworkers. Today, RMI’s four partners, Tally Maffucci, Dan Arnold, Debbie McLain and Rich Leary, continue to work by his ethics and passion. RMI’s success over the past 30 years is a result of putting each clients’ needs first and foremost, the hard work and dedication of employees past and present, and a relentless focus on innovation and staying ahead of the curve. Happy 30th RMI! http://www.rmidirect.com/newsroom/2015/rmi-celebrates-30-years-in-business/ http://www.rmidirect.com/newsroom/2015/rmi-celebrates-30-years-in-business/ Wed, 13 May 2015 18:11:00 http://www.rmidirect.com/newsroom/2015/say-hello-to-rmis-new-digital-marketing-manager/ Chelsea’s background in digital marketing and social media, combined with her knowledge of the changing marketing environment make her a great fit for this position. We’re looking forward to her fresh perspective and can't wait to see what new ideas she'll bring to the table. She’s excited to start working with the rest of the digital team to implement some new marketing programs for both RMI’s corporate office and our clients. Chelsea was born in New Jersey, raised in Connecticut and went to school in New Hampshire, so the New England culture runs in her blood. When she’s not working, she enjoys cooking (and eating!), shopping, playing golf and tennis or just relaxing with friends and family. She’s also an avid NY Giants fan, so she’s looking forward to the return of Victor Cruz and more opportunities to salsa in the upcoming football season. http://www.rmidirect.com/newsroom/2015/say-hello-to-rmis-new-digital-marketing-manager/ http://www.rmidirect.com/newsroom/2015/say-hello-to-rmis-new-digital-marketing-manager/ Mon, 20 April 2015 13:58:00 http://www.rmidirect.com/newsroom/2015/rmis-9th-annual-nonprofit-mailer-symposium/ Network, brainstorm and take part in a lively discussion the day before the 2015 Washington Nonprofit Conference. Past attendees include Environmental Defense Fund, Christian Appalachian Project, and AICR. From 9 am to 1pm, leading nonprofits will gather to discuss everything direct mail fundraising - from lists, to co-ops, to package tests, to merge prioritization, and more. You’ll walk away with insights and ideas you can put into action immediately. Hang around after the symposium, and bring your digital colleagues, for a Digital Fundraising Power Hour. You’ll learn key strategies nonprofits are using for new donor acquisition (including new-to-file sustainers), reactivation and more. The agenda is composed of discussion topics you and your peers decide, ensuring you get the very most out of your day. There is no cost to attend. Complimentary breakfast and lunch will be served. Wednesday, February 25th, 2015(the day before the Washington Nonprofit Conference) Nonprofit Mailer Symposium: 9 AM to 1 PMDigital Fundraising Power Hour: 2 PM Are you a nonprofit mailer that would like to attend? Just email Kaitlyn Richards at krichards@rmidirect.com. http://www.rmidirect.com/newsroom/2015/rmis-9th-annual-nonprofit-mailer-symposium/ http://www.rmidirect.com/newsroom/2015/rmis-9th-annual-nonprofit-mailer-symposium/ Mon, 12 January 2015 16:03:00 http://www.rmidirect.com/newsroom/2014/jdrf-list-management-announcement/ RMI Direct Marketing is pleased to announce that effective January 5th, we will be both the list management and list brokerage agency of record for JDRF. JDRF is the leading global organization funding type 1 diabetes (T1D) research. JDRF’s goal is to progressively remove the impact of T1D from people’s lives until we achieve a world without T1D. As the largest charitable supporter of T1D research, JDRF is currently sponsoring $568 million in scientific research in 17 countries. In 2012 alone, JDRF provided more than $110 million to T1D research. More than 300,000 donors contribute generously to JDRF annually to support the organization. Raising money and awareness for the research that JDRF funds is a crucial component to ultimately finding a cure for T1D. No one knows that more than Michael Kertelits, RMI's list broker for the organization, whose own family has been part of the T1D family for over 3 years now. “The work that the organization does on behalf of all people trying to manage the daily obstacles, and the potentially harmful, long term complications of T1D is vital,” says Kertelits. “We’re very excited to begin working with JDRF on the management side," says RMI Senior Vice President & National Sales Manager, Rich Leary. "We’ve had such great success with their acquisition program and are proud that they have chosen to work with us for List Management, as well. The JDRF donor list is a great addition to the other health nonprofit accounts we manage, including the American Lung Association, American Institute for Cancer Research, Mayo Clinic and Easter Seals.” RMI will soon release new JDRF datacards, as well as a new List Kit for easy access to everything about the JDRF list properties. For more information about the JDRF list, please contact Rob Kenny at 203-825-4637 or rkenny@rmidirect.com. About RMI Direct Marketing: RMI Direct Marketing provides List Management, List Brokerage, Alternative Media, Digital and Creative services to the nation’s leading nonprofit, retail, insurance and publishing brands. Whether your goal is to lower your direct mail acquisition costs, make the most of your donor base, or expand into digital channels – RMI has a custom fit for your organization. Your success. Our destination. http://www.rmidirect.com/newsroom/2014/jdrf-list-management-announcement/ http://www.rmidirect.com/newsroom/2014/jdrf-list-management-announcement/ Tue, 09 December 2014 15:35:00 http://www.rmidirect.com/newsroom/2014/the-evolution-of-the-datacard-part-i/ Like many things in the direct marketing list industry, the datacard has changed too. Once considered to be just a menu of counts, selects, update schedules and a brief description of the list, everyone is now seeking more information. One of RMI’s innovations from years ago was to incorporate video into the datacard. Not only was it a way to make the datacard stand out from the crowd, it was a powerful method to communicate more about the organization, the individuals who comprise the list, and what qualities make them a good match to mail. Take philanthropy, for example. According to the National Center for Charitable Statistics, there are 1.5 million nonprofit organizations in the United States (and a staggering 7,445 datacards referencing donors in NextMark). Some of the organizations' missions are immediately identifiable, but others not so much. The American Association of University Women, a national membership organization managed by RMI, is one with a lesser known mission. To help paint a picture of the organization, RMI embedded a powerful 31 second video in their datacard, which helps educate brokers and mailers about their cause and, in turn, a deeper understanding of their members. A clear message of the mission or focus, along with the demographics of the list composition, is the perfect way to engage prospective users on why your list should be included in a list plan. http://www.rmidirect.com/newsroom/2014/the-evolution-of-the-datacard-part-i/ http://www.rmidirect.com/newsroom/2014/the-evolution-of-the-datacard-part-i/ Fri, 05 December 2014 21:00:00 http://www.rmidirect.com/newsroom/2014/make-a-wish-america-moves-list-management-to-rmi-direct/ Founded in 1980, Make-A-Wish America grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. The wish-granting organization has nearly 350,000 last 36 month donors and more than 27,000 volunteers, whose generosity makes it possible for Make-A-Wish America to grant more than 14,000 wishes a year. In fact, Make-A-Wish America recently celebrated the granting of its 250,000th wish.Make-A-Wish America mails seven acquisition appeals annually, including two control packages: one premium (notepad) and one non-premium. With steep growth projections, RMI will focus on building overall list rental usage and optimizing exchange relationships. Leading the Make-A-Wish America management team at RMI will be Rich Leary and Alan Yu, supported by Justine Ciocchi and Deb Tether.“We are truly honored to be working with Make-A-Wish. It is humbling to know that our work will help contribute to the organization’s vision of granting every eligible child’s wish,” said Rich Leary, Senior Vice President, National Sales Manager of RMI.RMI will soon release new Make-A-Wish America datacards, as well as a new List Kit for easy access to everything about the Make-A-Wish America list properties.For more information about the Make-A-Wish America list, please contact Alan Yu at 203-825-4622 or ayu@rmidirect.com.About RMI Direct Marketing: RMI Direct Marketing provides List Management, List Brokerage, Alternative Media, Digital and Creative services to the nation’s leading nonprofit, retail, insurance and publishing brands. Whether your goal is to lower your direct mail acquisition costs, make the most of your donor base, or expand into digital channels – RMI has a custom fit for your organization. Your success. Our destination. http://www.rmidirect.com/newsroom/2014/make-a-wish-america-moves-list-management-to-rmi-direct/ http://www.rmidirect.com/newsroom/2014/make-a-wish-america-moves-list-management-to-rmi-direct/ Mon, 10 November 2014 21:32:00 http://www.rmidirect.com/newsroom/2014/bridging-the-gap-between-print-pinterest/ How many times have you looked through a magazine and thought, "I need to save that!"? If you're anything like me, you may add the magazine to a dusty old stack under your coffee table, dog-eared for future (but unlikely) reference. Or maybe you're feeling particularly ambitious and clip the article and add it to a new scrapbook you swear you'll keep up with. And then there's the always disappointing attempt at taking a picture of the page and pinning it to Pinterest. There's got to be a better way. I'm honestly quite surprised that publishers, and even catalogers, haven't developed apps that allow you to scan a product with your phone and add a clean, polished pin to your Pinterest board, with the corresponding URL for more details. The basic technologies behind such an app do exist. Cooking Light's digital issues let you pin recipes to AllRecipes.com (thanks to Kristine Habersang for that tidbit), and apps like Layar and Macy's Image Search can scan and identify images. Developing one to support a pin of that image, and it's URL, really isn't too far fetched. I suppose it's possible that such apps do exist, and I simply haven't seen or noticed them featured in the magazines and catalogs I read. If they do, please call me out on this! Reach me @beckyterhaar or, bterhaar@rmidirect.com and I will give you much deserved credit. If not, then it is indeed a missed opportunity in getting subscribers more engaged, content shared. And my coffee table noticeably cleaner. http://www.rmidirect.com/newsroom/2014/bridging-the-gap-between-print-pinterest/ http://www.rmidirect.com/newsroom/2014/bridging-the-gap-between-print-pinterest/ Fri, 10 October 2014 13:31:00 http://www.rmidirect.com/newsroom/2014/rmi-attending-dma14/ Meet up with us at the Conference! RMI Management, Brokerage, and Digital executives will be in attendance at the San Diego Convention Center for the 2014 DMA Conference. Contact us to set a date. We'll fill you in on everything new and shaking at RMI: the launch of our new product, Social Ripple; the latest developments with our new nonprofit clients: Bideawee and American Parkinson Disease Association; and our new eAppend services. See you at the show! http://www.rmidirect.com/newsroom/2014/rmi-attending-dma14/ http://www.rmidirect.com/newsroom/2014/rmi-attending-dma14/ Fri, 03 October 2014 17:47:00 http://www.rmidirect.com/newsroom/2014/rmi-welcomes-new-marketing-coordinator/ Kaitlyn's background in graphic design and passion for art make her a unique fit for the position and a great addition to the team. She will leverage her design skill set to create compelling promotions for our client's lists and contribute to our expanding Creative division. After graduating from Savannah College of Art & Design, Kaitlyn spent the past year designing and developing mobile applications in Bluffton, South Carolina. She recently made her way back to her home state of Connecticut, where she’s enjoying seeing family, catching up with old friends, and remembering all the reasons she loves New England (a lot of them food related!). In her free time, Kaitlyn is getting her hands dirty with DIY projects and enjoying the last few weeks of warm weather. It’s been years since she’s experienced a Northeast winter, so she'll be in for a rude awakening! Three of Kaitlyn’s favorite things? 1. Pizza, 2. Wine, 3. The Office. http://www.rmidirect.com/newsroom/2014/rmi-welcomes-new-marketing-coordinator/ http://www.rmidirect.com/newsroom/2014/rmi-welcomes-new-marketing-coordinator/ Fri, 29 August 2014 15:56:00 http://www.rmidirect.com/newsroom/2014/six-free-resources-for-creative-types/ We've put together a quick list of must-adds to your design arsenal. From free stock photos, fonts, videos, and templates, to image optimizers and copy generators. Smush.It smushit.com Have you ever forged an epic battle against file size limit? Or been guilty of a slow-as-dial-up page load? Enter Smush.It. It does exactly what you think it does – smush things. Smush.it is an image compression tool that’s “lossless” - That means you can upload your images and reduce file size without compromising the quality. Why You Should Use It: Fast, optimized ads and pages lead to higher visitor engagement, retention, and conversions. The load time of your page is also one of many factors Google uses to determine your web ranking. So why not take the time to optimize your image files to improve your marketing performance? Da Font dafont.com Welcome to free font nirvana. DaFont has over 20,000 fonts available for download, with most available in PC and Mac versions. But don’t feel overwhelmed. You can search for fonts based on style (e.g., fancy, serif, script, gothic) or just browse among the Top 100 fonts on their database. Why You Should Use It: Over 20,000 free fonts. Enough said. Creative Market creativemarket.com Creative Market is a platform for handcrafted design content from independent creatives around the world. The site features beautiful design that’s simple and accessible to everyone. There’s no cost to join, and every week Creative Market delivers 3 free resources to your inbox. Why You Should Use It: Free is great, but that’s just icing on a delicious cupcake when it comes to what’s being offered on Creative Market. The real yummy morsels are the graphics, templates, themes and fonts available for a very low price from marketplace contributors. Whether you are looking for invitation templates or product mockups, you’ll find what you need for next to nothing. Moat moat.com Moat Ad Search provides a single location to easily find ads running on the Web. Neat, huh? Moat does not charge any fees for using their basic search engine so poke around until your heart’s content! Why You Should Use It: Whether you want to see ads from a particular brand, discover new advertisers, or get some design inspiration from innovative creative campaigns, use Moat’s ad search to discover what’s out there and what your competitors are doing. iStockistockphoto.com You probably know and use iStock. If you aren’t familiar, iStock is the web’s original source for royalty-free stock images, media and design elements offering photos, vector illustrations, videos, music and sound effects. Bonus: Their new Moodboard tool allows you to create a wall of inspiration so you can conceptualize your visuals. Why You Should Use It: Signing up for an account is everyone’s favorite price: free. And with this no cost membership comes free downloads. After you’ve gotten a taste of the free samples, you will definitely want to purchase iStock Credits and save on your future purchases. Lipsumlipsum.com Dummy text can be generated with Lipsum, a free Lorem Ipsum text generator that works within seconds to generate as many paragraphs or words you need for your next design project. Need something besides the famous filler Latin, perhaps Deutcsh or Italiano instead? Lipsum can generate that too. Why You Should Use It: Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Did you get all that? Good. http://www.rmidirect.com/newsroom/2014/six-free-resources-for-creative-types/ http://www.rmidirect.com/newsroom/2014/six-free-resources-for-creative-types/ Wed, 06 August 2014 00:00:00 http://www.rmidirect.com/newsroom/2014/rmi-direct-launches-life-moments/ Life Moments gives mailers the opportunity to target millions of individuals based on their life stage; from newlyweds and new homeowners, to first time parents and grandparents. Life Moments is comprised of people that are experiencing life-changing events: • Baby Moments• Wedding Moments• Moving Moments• Golden Moments All of the Life Moments lists are updated weekly with new postal and/or email addresses. Visit the Life Moments List Kit for all of the datacards, news and promotions. Even more Life Moments segments will be launched in the upcoming weeks and months. Check the list kit as more datacards are released. http://www.rmidirect.com/newsroom/2014/rmi-direct-launches-life-moments/ http://www.rmidirect.com/newsroom/2014/rmi-direct-launches-life-moments/ Tue, 22 July 2014 18:48:00 http://www.rmidirect.com/newsroom/2014/american-parkinson-disease-association-selects-rmi-direct-as-list-management-provider/ RMI Direct Marketing is pleased to announce that effective September 1st, 2014, we will be the list management agency of record for The American Parkinson Disease Foundation (APDA). More than 70,000 donors contribute generously to APDA annually to support the organization’s objectives of funding scientific research to find the cause and cure for Parkinson’s disease (PD), in addition to providing support, educational materials, and programs for patients and caregivers. “We’re very excited to begin working with an organization that does such fantastic work. We think The American Parkinson Disease Association list is a great addition to the other health nonprofit accounts we manage”, says Rich Leary. “We’ll have the opportunity for some great cross-sales efforts with clients like the American Lung Association, American Institute for Cancer Research and Easter Seals.” About The American Parkinson Disease Association: APDA is a national nonprofit fundraiser founded in 1961 in New York City to find the cure for Parkinson's disease (PD). APDA is the country’s largest grassroots organization serving more than 1 million Americans with Parkinson's disease, their families, and their caregivers. APDA focuses its energies on research, patient services, education and raising public awareness. For more information, visit http://www.apdaparkinson.org/. About RMI Direct Marketing: RMI Direct Marketing is your total direct marketing resource, offering List Brokerage, List Management, Alternative Media, Digital and Creative services. Whether your goal is to lower your direct mail acquisition costs, make the most of your donor base, or expand into digital channels – RMI has a custom fit for your organization. Your success. Our destination. http://www.rmidirect.com/newsroom/2014/american-parkinson-disease-association-selects-rmi-direct-as-list-management-provider/ http://www.rmidirect.com/newsroom/2014/american-parkinson-disease-association-selects-rmi-direct-as-list-management-provider/ Fri, 18 July 2014 15:17:00 http://www.rmidirect.com/newsroom/2014/bridge-conference-session-review-a-deep-dive-into-online-acquisition-roi/ I attended a session entitled "A Deep Dive into Online Acquisition ROI" at the Bridge Conference last week and thought I'd share it with everyone. The speakers were Tatiana Marshall from Change.org, Vanessa Kritzer from League of Conservation Voters and Marc Ruben from M+R. Vanessa from the League of Conservation Voters discussed how the organization grew their online subscriber file from 200M in 2006 to 1.1MM in 2014 using paid online acquisition through petitions, (like Change.org and CARE2.com), non-paid acquisition (by partnering with other organizations to send action e-mails), utilizing other websites (like Mother Jones and Democrats.com), and social media site, Facebook. Here is how their efforts stacked up. Change.org started off very strong but online acquisition has fallen off for them more recently. On the flip side, CARE2.com started off weak, but has gained more momentum recently. And Facebook? It started out with very poor results in the beginning but has seen big improvements in 2012 and 2013. So what are they doing to see these improvements for their online acquisition ROI? They are modeling lookalike donors. They use Facebook for current issues and hot topics; whereas they have more success with other paid online acquisition sources using animals, which is what their fundraising focuses on. Fundraising Tip: Make sure you can supply your suppression files so you're not paying for names you already have. She recommends analyzing ROI by source, timing, and petition/issue. Petitions that match your fundraising do better than hot topics and current issues (except on Facebook). The League of Conservation now gives credit to actions when calculating ROI since it takes so long to convert people to donors. Fundraising Tip: Have a plan for what you're going to do with your newly acquired people. Develop an onboarding process. Their best source for acquisition is e-mail cross promotions (where another organization sends an action request on your behalf to their e-mail list and you do the same for them). There is no cost and it is not a list swap. How Email Cross Promotions Work: You send their action request to your list. They send your action request to their list. The lists are deduped first so that you and they are only sending to unique names. You do a small test first to see how many each organization needs to send for an even trade. If it’s still off, you can resend to more names to make it fair. The names that are acquired thru this method donate at very high rates. They have raised $1.3MM since 2007 on cross promotions. They found that this did not offset the performance of their e-mail list (sometimes it even did better). They suppress major donors and last 60 day subscribers. Doesn't have to be the same size organizations. They only use petitions/action requests, no asks. Marc from M+R spoke next and he did a great job of keeping the audience involved at the last session of the last day of the conference on a Friday afternoon. Kudos to him. He had everyone playing their boxes of Nerds and singing a song about acquisition to the tune of "Cecilia." It was hysterical! You guys, we just sang and it was awesome. ACQUISITION, YOU'RE BREAKING ME HEART! #bridge14ROI pic.twitter.com/TY3FkFTAMr — M+R (@MRCampaigns) July 11, 2014 He pointed out that online acquisition is not tried and true and that they are exploring various channels. Marc went on to say that they haven't cracked the code yet in display advertising, but that some large organizations are making it work. Facebook Lookalike Modeling: You can use as few as 200 matches for modeling but bigger lists build better models. Facebook uses demographics, interests and many other variables (not just Facebook data). You can give them just e-mail addresses but they will soon be able to model on just name and address. You can choose the specific demographics and criteria you are targeting if you're trying to reach a new/different audience. Acquire prospects through call to action; doesn't have to be advocacy; can be other action items. Use a simple action that lands them on a simple page requesting little info. Can do a post action donation landing page. Results are not guaranteed but it is a low investment. Tips to Improve Your Online Acquisition ROI: Using a SIGN button did better than without. A picture of the Capitol building did better than a picture of a cute kid. General CPA = $1.30 to $1.80 Sidebar ads don't work for acquisition but do work for retargeting your donors. Newsfeed does better for acquisition but costs more. About Debbie McLain: Debbie is an RMI partner and leads our Nonprofit List Brokerage division. She works with large national and regional fundraisers, and nonprofit magazine and newsletter publishers, and is a master at direct mail planning, list and campaign analysis, and negotiating incredible pricing for her clients. http://www.rmidirect.com/newsroom/2014/bridge-conference-session-review-a-deep-dive-into-online-acquisition-roi/ http://www.rmidirect.com/newsroom/2014/bridge-conference-session-review-a-deep-dive-into-online-acquisition-roi/ Thu, 17 July 2014 15:33:00 http://www.rmidirect.com/newsroom/2014/rmi-attending-nynp2014/ Meet up with us at the Conference! RMI's list management, list brokerage, and digital executives will be in attendance at the Grand Hyatt Hotel for the New York Nonprofit Conference. Contact us to set a date and time where we can chat about how RMI can help you with your direct marketing needs. RMI is a long time supporter of the conference and, this year, we are sponsoring the DMA registration stations. Keep an eye out for a little something from RMI inside your conference tote bag that will keep you refreshed during those great DMA sessions! http://www.rmidirect.com/newsroom/2014/rmi-attending-nynp2014/ http://www.rmidirect.com/newsroom/2014/rmi-attending-nynp2014/ Wed, 16 July 2014 13:21:00 http://www.rmidirect.com/newsroom/2014/when-not-to-build-a-direct-mail-data-model/ When done right, data modeling can be a glorious thing. Good models can help identify top prospects, weed out underperforming names, predict pay up, and find look-alike audiences – all to improve your bottom line. But building a data model isn’t always the best answer, and could result in a lot of wasted time and money with little return. When deciding whether a model makes sense, rely on your list broker for their sound advice and consider these four scenarios before moving forward. In the spirit of Jeff Foxworthy, You may not want to model if… 1)  The list you are looking to model has a universe of less than 1 million names. No matter the type of model you build (Good Customer Match, Mailed-Match, etc.) they historically perform better and have longer lives if the pool of names you start with is larger than 1 million, and the data is more robust. If this is not the case, then you should consider not modeling. 2)  You have taken straight selects off the list you are now contemplating modeling and the results are poor. This is a red flag and should lead you to believe that the list in general may not be a good fit, and the model will not lift results enough to make it a quality performer.  Results on the straight selects should be encouraging enough that the building of a model will make the list a top line performer. If this is not the case, then you should consider not modeling. 3)  There will be an upfront cost to build a model or an unreasonable minimum usage required (i.e. build cost is $1,500 or the minimum usage for year 1 is greater than 50,000). The cost of building the model should be absorbed by list owner, and the minimum should be no more than 50,000, if the model is working. If this is not the case, then you should consider not modeling. 4)  The overall price points of the model don’t work. If the base price and the scoring charge are so high that the overall CPM will offset the gain from the model, you should think twice about modeling. The base price on most models should be in the $55-$85/M range and you should never pay more than $25/M in scoring fees. Net name arrangements should also be negotiable on rollout quantities. If this is not the case, then you should consider not modeling. Additional consideration:  You have gone ahead and built a model. The price points are in line and you take your test quantity and mail it. Eight weeks later you read results and it turns out that the model did not provide the lift you were hoping for, and your overall CPM is high enough so the model would not make the next mail plan. Speak to the list owner and the modeler, and share your results.  Perhaps there is some tweaking that can be done to the model to aid in performance, or the model may warrant being rebuilt. Related posts and whitepapers: How to Mail More Efficiently Using Merge Optimization & Balance Models What to Know Before You Model: The 4 Most Commonly Used Models for Acquisition Are you missing the data modeling boat? http://www.rmidirect.com/newsroom/2014/when-not-to-build-a-direct-mail-data-model/ http://www.rmidirect.com/newsroom/2014/when-not-to-build-a-direct-mail-data-model/ Wed, 09 July 2014 14:22:00 http://www.rmidirect.com/newsroom/2014/free-resources-every-nonprofit-should-know-about/ In addition to finding great no-cost fundraising mediums for your nonprofit, we’ve also pulled together a list of companies that will give back to you with free grants, premiums and services. This list will be ever-growing so save it now and check back in as we continue to add more resources. Donations Giving Library@givinglibrary Give potential contributors the opportunity to discover your nonprofit organization on the Giving Library. By partnering with the Giving Library, organizations become part of their searchable Card Catalog, so members can donate and spread the word on Twitter and Facebook. The platform is also a gamified experience for nonprofits as badges can be earned for reaching giving milestones. To sign up with the Giving Library, you can complete an application to start reaching new donors online. Bright Funds@BrightFunds It’s the mutual fund approach to fundraising. Think of Bright Funds as a broker and donations as investments in a mutual fund. Each fund is a collection of carefully selected nonprofits from categories like: Water, Human Rights, Poverty, Health, Education and Environment. Donors can chose to contribute to these certified funds created by Bright Funds or create their funds of their own supporting a cause that is close to their heart.To add your nonprofit organization, send an email to team@brightfunds.org to become a part of a Bright Funds Fund. AmazonSmile@amazonsmile Operated by Amazon, AmazonSmile lets customers enjoy the same wide selection of products, low prices, and convenient shopping featured on Amazon.com. The difference is that when customers shop on smile.amazon.com, the AmazonSmile Foundation donates 0.5% of the price of eligible purchases to the charitable organization selected by their customers. Register to receive donations generated by your organization’s AmazonSmile supporters. After you’ve registered, make sure to apply for consideration as a spotlight charity to help your nonprofit get noticed. Grants 4Imprint One by One@4Imprint one by one® from 4Imprint is a promotional product grant for charitable organizations. Each business day they give a worthy organization $500 in promotional products to spread the word, recruit volunteers, or thank their donors. If you are employed by, or serve on the Board of Directors of a 501(c)3 charity, religious organization or accredited school, and are working hard to make a difference in your community, you can apply for their grant. Google Ad Grants@googlenonprofit Google Ad Grants is the nonprofit edition of AdWords. Google Ad Grants empowers nonprofit organizations, through $10,000 per month of in-kind AdWords™ advertising, to promote their missions and initiatives on Google.com. Google Ad Grantees receive free AdWords advertising on Google search result pages that promote mission-based ads and keywords.Join the Google for Nonprofits program to gain access to highly discounted or free products and apply for a Google Ad Grant. Social Check-in For Good@checkinforgood Check-in for Good is a free crowdfunding app that turns everyday actions into donations for the causes Smartphone users care about. The app is great for increasing awareness, mobilizing supporters, building partnerships and raising funds. The app works by identifying nearby donation hotspots. Every time a patron checks-in on their Smartphone at a participating location, the business makes a donation to the cause they are supporting. To get started raising money and collecting donations, build a free, online cause page. Use their location-based, mobile technology to turn any venue, business or event into a donation hotspot. GiveGab@givegab GiveGab is a social network helping volunteers and nonprofit organizations find each other in their local communities. It is a fun, online environment that encourages volunteer hours, donations, and social interactions. Nonprofits can use GiveGab to create and manage events, promote their programs, recruit volunteers, track volunteer hours and report on all the good they’re doing in their communities. GiveGab offers a free basic plan for nonprofits. Services VerticalResponse @VR4SmallBiz Email service provider, VerticalResponse allows qualifying nonprofits to send free emails (up to 10,000 emails a month), all in an effort to make your donation dollars go farther. If your organization sends more than that, they do offer a monthly discount on their plans. You can fill out a quick application form to get started, once confirmed they guarantee you will be up and running within two business days. Know any more resources that should get added to the list? Let us know on Twitter @rmidirect. http://www.rmidirect.com/newsroom/2014/free-resources-every-nonprofit-should-know-about/ http://www.rmidirect.com/newsroom/2014/free-resources-every-nonprofit-should-know-about/ Fri, 27 June 2014 15:40:00 http://www.rmidirect.com/newsroom/2014/marketingquotes/ We've curated our favorite industry quotes here for you to inspire your marketing efforts. Favorite this page and check back often as we continually add to the collection. Feel free to share these images on LinkedIn and Twitter so you can inspire others. Social "If you don't like what's being said, change the conversation." - Don Draper, Mad Men [Click to Tweet] "Marketing is no longer about shouting in a crowded marketplace. It is about participating in a dialogue with fellow travelers." - Michael Hyatt [Click to Tweet] General "The best marketing doesn't feel like marketing." - Tom Fishburne [Click to Tweet] "Be the best answer." - Lee Odden [Click to Tweet] "The difference between ordinary and extraordinary is that little extra." - Jimmy Johnson [Click to Tweet] “You can't be everything to everyone but you can be something to someone.” - Drew Davis [Click to Tweet] http://www.rmidirect.com/newsroom/2014/marketingquotes/ http://www.rmidirect.com/newsroom/2014/marketingquotes/ Wed, 28 May 2014 00:00:00 http://www.rmidirect.com/newsroom/2014/new-on-the-market-mosaic-america-donor-database/ America has long been recognized as a charitable nation and it is no surprise, we answer the call in times of need and causes which touch us. We are also a country defined by its diversity of culture, race, and creed. The Mosaic America Donor Database allows you to reach individuals by: Catholic, Jewish, Hispanic, Spanish Speaking or African American segments. Did you know? African-Americans account for the largest and the most charitable giving among minority groups. Religious organizations received 32% of total estimated contributions. The largest religion in the US is Christianity with 22% of the population being Roman Catholic. One-third of Hispanic and African-American consumers report that they almost always choose brands who support causes they believe in, compared to just one in five non-Hispanic whites. According to the US Census, there are approx. 37 million American residents who speak Spanish at home. This accounts for approx. 12.8% of U.S. residents. View the Mosaic America Donor Database datacard to see counts, selects, cotnact the sales team and more. http://www.rmidirect.com/newsroom/2014/new-on-the-market-mosaic-america-donor-database/ http://www.rmidirect.com/newsroom/2014/new-on-the-market-mosaic-america-donor-database/ Wed, 21 May 2014 14:36:00 http://www.rmidirect.com/newsroom/2014/are-you-missing-the-data-modeling-boat/ If you’re like many direct marketers, there will come a time when you feel like you’ve exhausted all the traditional strategies of acquiring new customers through the mail. You’ve taken straight selects off of every file, big and small, that seem to make sense (and even some on those that don’t). But no matter what you try, you simply aren’t finding the volume of customers you want, within a CPA you can afford. If you find yourself in this position, and one of the scenarios below sounds familiar, then it might be time for you to consider building an acquisition model.4 List Scenarios Modeling May Help Solve: 1)  List FatigueList A has been a staple of your program for a number of years. With each passing campaign, the list results have begun to slip. You’ve begun questioning whether List A will still make it into upcoming mail plans. A regression model may help weed out names that are less likely to respond, thus allowing you to keep List A in the marketing mix. 2)  Too Large a UniverseList B has an enormous universe in excess of 5MM names. Finding a straight select that works may take time and prove costly. If List B also offers regression modeling, you may be able to use it to your advantage to mine for names that are most likely to respond to your mailing. 3)  Too Small a UniverseYou are having success taking names off of List C using straight selects. If List C offers regression modeling, you may be able to find quality prospect names that fall outside of those straight selects that will increase your mailable universe. By taking more names from a single list, you can probably negotiate better pricing. 4)  The Need to GrowYour organization is looking to expand its program. Through regression modeling you can mail “large, out of category” files. The model will define prospects on these files that are most likely to engage with your offer. Modeling techniques have improved greatly over the last 15 years. Larger amounts of more quality data are now being gathered and added to files, which only enhances the ability of the models to select better prospects to be mailed.  If you are interested in modeling, rely on your list broker for advice on how best to move forward. For a more in-depth look at postal modeling, read our whitepaper, “What to Know Before You Model: The 4 Most Commonly Used Models For Acquisition” http://www.rmidirect.com/newsroom/2014/are-you-missing-the-data-modeling-boat/ http://www.rmidirect.com/newsroom/2014/are-you-missing-the-data-modeling-boat/ Mon, 19 May 2014 15:32:00 http://www.rmidirect.com/newsroom/2014/how-to-mail-more-efficiently-using-merge-optimization-balance-models-1/ Most cooperative databases (and many data providers) offer Merge Optimization as a tool to help eliminate less responsive names from their mail campaigns. This is done by applying a predictive model to acquisition lists after the merge/purge process. Let’s break the process down into 4 steps: 1) Send the file: After the merge is complete, the mailer sends the entire mail file to the database company. 2) Apply the model: A model is applied to the mail file and the names are ranked from most to least likely to respond. The model used is typically a response model, built on prior mail campaigns (a Mail Match Model). 3) Select the names to drop: The mailer decides which of the segments to drop from the campaign and how many names, depending on the budget and goals for that campaign. The provider typically charges a per thousand fee for the names dropped. 4) Add more names: In order to maintain the budgeted mail quantity, the mailer must either order more names from their outside list sources upfront, or fill in the balance with additional names from the data provider after the fact. In the second case – a model is built on the “balance” of the database, after suppressing the mailer’s house names, the mail file, and any other acquisition names that have been supplied to the mailer. Hence, the name: Balance Model. The Balance Model typically doesn’t perform as well as an acquisition model, but should perform better than the names that were dropped. The goal is for the overall campaign to outperform what would have been mailed. Keep these key points in mind when doing this kind of modeling: Consider the cost: The additional cost of dropping the least responsive names must be factored into the equation when determining the end result. This cost should be spread out across the entire campaign. Project the lift: You must look at how the entire campaign would have performed without dropping those names compared to how it performed with the balance model names. Back test first: Start by back testing a prior campaign before moving to a live test. Set a hold out group: When you do move on to a live test, nth off a quantity of those lower segments and key them separately to determine how they actually perform. Allow enough time: Make sure you build in at least a few days for the process. Most providers can turn it around in a day or two but be prepared for any glitches that might arise. Pay for drops: Make sure you’re paying on names dropped, not on number of names processed. Return the files: Even though the mailable names do not need to go through the merge process again, you’ll need to send them back to the merge provider so they can be prepped for the lettershop. While many mailers are content to simply eliminate the dregs of the campaign, some are having so much success with Balance Modeling that it has become an integral part of the campaign. If it works for you and you decide to continue, make sure your models are continuously refreshed because they can fatigue rather quickly.Related whitepaper:What to Know Before You Model: The 4 Most Commonly Used Models for Acquisition http://www.rmidirect.com/newsroom/2014/how-to-mail-more-efficiently-using-merge-optimization-balance-models-1/ http://www.rmidirect.com/newsroom/2014/how-to-mail-more-efficiently-using-merge-optimization-balance-models-1/ Wed, 09 April 2014 10:00:00 http://www.rmidirect.com/newsroom/2014/are-you-a-publishing-mailer-looking-to-network/ As proclaimed by attendees, this is a "wonderful and informative" event that is not to be missed.Thursday, May 15th 20149:00 AM - 4:00 PMGreenwhich, CTRegistration: FreeBreakfast & Lunch ServedGain knowledge and insights you can put into action immediately. The agenda will be up to you and your peers to decide, ensuring everyone gets the very most of their day. Past discussion topics have included direct mail acquisition, renewal, lists, production, digital marketing and more.Want more reasons to attend? It will be held in a beautiful setting for a Spring retreat. And we'll send you home with a gift! If you would like to attend, please email Diana Sefcik at dsefcik@rmidirect.com. http://www.rmidirect.com/newsroom/2014/are-you-a-publishing-mailer-looking-to-network/ http://www.rmidirect.com/newsroom/2014/are-you-a-publishing-mailer-looking-to-network/ Tue, 08 April 2014 17:38:00 http://www.rmidirect.com/newsroom/2014/see-your-competitors-banner-ads-with-this-simple-tool/ One of our favorite tools to recommend to clients is Moat.com. Moat provides an easy way for you to find ads running across the web. Whether you want to see ads from a particular brand, discover new advertisers, or get some design inspiration from innovative creative campaigns, use Moat's ad search to discover what's out there and what your competitors are doing. Plus, they do not charge any fees for using their basic search engine.Here are some quick tips for using the tool: Use the drop down: When you search by company/brand name, start to type the name in slowly until a drop down appears with options similar to your search. Use your mouse to select the brand of your choice. You'll get more search results this way vs. typing in the brand name manually and clicking the magnifying glass to search. Find the RTB campaigns: To understand which campaigns are likely being run via RTB (real-time-bidding), look for banner ads that have the same design concept but are produced in multiple different sizes. Hover to see animation and details: Hover your mouse over the banner ad to see any animation (if applicable) and learn where and when the ad was last seen by Moat. We've found that Moat doesn't pick up on 100% of banner ads online but it finds enough to spark some new ideas. Happy searching! http://www.rmidirect.com/newsroom/2014/see-your-competitors-banner-ads-with-this-simple-tool/ http://www.rmidirect.com/newsroom/2014/see-your-competitors-banner-ads-with-this-simple-tool/ Wed, 02 April 2014 17:16:00 http://www.rmidirect.com/newsroom/2014/march-see-your-competitors-banner-ads-with-this-simple-tool/ One of our favorite tools to recommend to clients is Moat.com. Moat provides an easy way for you to find ads running across the web. Whether you want to see ads from a particular brand, discover new advertisers, or get some design inspiration from innovative creative campaigns, use Moat's ad search to discover what's out there and what your competitors are doing. Plus, they do not charge any fees for using their basic search engine.Here are some quick tips for using the tool: Use the drop down: When you search by company/brand name, start to type the name in slowly until a drop down appears with options similar to your search. Use your mouse to select the brand of your choice. You'll get more search results this way vs. typing in the brand name manually and clicking the magnifying glass to search. Find the RTB campaigns: To understand which campaigns are likely being run via RTB (real-time-bidding), look for banner ads that have the same design concept but are produced in multiple different sizes. Hover to see animation and details: Hover your mouse over the banner ad to see any animation (if applicable) and learn where and when the ad was last seen by Moat. We've found that Moat doesn't pick up on 100% of banner ads online but it finds enough to spark some new ideas. Happy searching! http://www.rmidirect.com/newsroom/2014/march-see-your-competitors-banner-ads-with-this-simple-tool/ http://www.rmidirect.com/newsroom/2014/march-see-your-competitors-banner-ads-with-this-simple-tool/ Mon, 31 March 2014 17:16:00 http://www.rmidirect.com/newsroom/2014/how-to-avoid-overexposing-your-donor-names-in-co-operative-databases/ Over the years there has been a tremendous upswing in the number of mailers participating in co-operative databases. In most cases they will save you money over renting outside mailing lists and, chances are, they provide the only opportunity you will have to access your competitor's best names. However, there is the concern that when you participate in a co-op, all other members have access to your names as well. 65% or more of your best donors will probably overlap with those of other members. As a result, your best names will likely rise to segment 1 or 2 in the majority of the models built, and therefore receive more prospecting direct mail than the majority of your list. How do you determine the effect that this aggressive marketing by 3rd party mailers has on your housefile? As with any aspect of direct marketing, testing is the key. When contributing your names to the co-op, segregate a “hold-out” group of names and monitor the performance and long term value of each independently. Reading your results on that group vs. the contributed names will help you determine the impact the co-op has on your file and the value of continuing. Rely on your list broker for ongoing advice on which co-ops to test and how to optimize the relationships. For more on this topic including pricing negotiations, duplication of names, and more - check out our whitepaper: 3 Considerations for Co-op Participation. http://www.rmidirect.com/newsroom/2014/how-to-avoid-overexposing-your-donor-names-in-co-operative-databases/ http://www.rmidirect.com/newsroom/2014/how-to-avoid-overexposing-your-donor-names-in-co-operative-databases/ Mon, 24 March 2014 16:46:00 http://www.rmidirect.com/newsroom/2014/how-to-avoid-overexposing-your-customer-names-in-co-operative-databases/ Over the years there has been a tremendous upswing in the number of mailers participating in co-operative databases. In most cases they will save you money over renting outside mailing lists and, chances are, they provide the only opportunity you will have to access your competitor's best names. However, there is the concern that when you participate in a co-op, all other members have access to your names as well. 65% or more of your best customers/subscribers/donors will probably overlap with those of other members. As a result, your best names will likely rise to segment 1 or 2 in the majority of the models built, and therefore receive more prospecting direct mail than the majority of your list. How do you determine the effect that this aggressive marketing by 3rd party mailers has on your housefile? As with any aspect of direct marketing, testing is the key. When contributing your names to the co-op, segregate a “hold-out” group of names and monitor the performance and long term value of each independently. Reading your results on that group vs. the contributed names will help you determine the impact the co-op has on your file and the value of continuing. Rely on your list broker for ongoing advice on which co-ops to test and how to optimize the relationships. For more on this topic including pricing negotiations, duplication of names, and more - check out our whitepaper: 3 Considerations for Co-op Participation. http://www.rmidirect.com/newsroom/2014/how-to-avoid-overexposing-your-customer-names-in-co-operative-databases/ http://www.rmidirect.com/newsroom/2014/how-to-avoid-overexposing-your-customer-names-in-co-operative-databases/ Mon, 24 March 2014 16:46:00 http://www.rmidirect.com/newsroom/2014/how-to-acquire-customers-online-using-data-modeling/ For many years, mailers have been building data models using outside lists for direct mail acquisition. With the advancement of technology, these tried and true practices have moved online — using big data in a big way. Marketers are now building data models off of their current online customers to identify prospective audiences across the entire US Internet population (and abroad), and serving banner ads to them as they browse the web. Steps to Build an Online Model Choose a partner: There are many different modelers on the market. Each has different reach across the web; sources, types, quality and quantity of data; and build, refresh and optimization practices. You'll want to work with a partner who uses 1st party online data and refreshes and optimizes their model in real time. Tag your website: The modeler will provide you with a tag (a 1x1 invisible pixel) to place on key upper and lower funnel pages of your website to analyze the data of visitors to your website and also those who convert. The goal is to obtain a statistically significant number of online buyers to collect data on and use as a basis to build a model off of. Each modeler has different thresholds for this. At RMI, we like to see a minimum of 800-1,000 conversions. Build the model: Once the minimum number of conversions has been reached, the model will be built to uncover prospects online that look just like your current online customers. For most modelers this process will take a couple days and is based on hundreds to thousands of data points. Submit your creative: For a real-time-bidding (RTB) campaign such as this, you will need to supply your banner creative in various standard ad size formats. This is so you always have a banner to fit the ad space up for bid, on the page your prospect is viewing. If you don't have the appropriate size you will miss an impression opportunity. Various file types can be used as well such as JPG, PNG, animated GIF, Video, and Flash. Go live, measure and optimize! Once the campaign goes live, your modeler should supply you with regular reports showing metrics such as the number of impressions, clicks, and conversions by type (click-through or view-through conversion). The campaign should also be optimized daily (if not in real time) to constantly refresh the target pool of prospects based on new online data. http://www.rmidirect.com/newsroom/2014/how-to-acquire-customers-online-using-data-modeling/ http://www.rmidirect.com/newsroom/2014/how-to-acquire-customers-online-using-data-modeling/ Mon, 17 March 2014 14:44:00 http://www.rmidirect.com/newsroom/2014/how-to-acquire-donors-on-the-web-using-online-data-modeling/ For many years, nonprofits have been building data models using outside lists for direct mail acquisition. With the advancement of technology, these tried and true practices have moved online — using big data in a big way. Nonprofits are now building data models off of their current online donors to identify prospective audiences across the entire US Internet population (and abroad), and serving banner ads to them as they browse the web. Steps to Build an Online Model Choose a partner: There are many different modelers on the market. Each has different reach across the web; sources, types, quality and quantity of data; and build, refresh and optimization practices. You'll want to work with a partner who uses 1st party online data and refreshes and optimizes their model in real time. Tag your website: The modeler will provide you with a tag (a 1x1 invisible pixel) to place on key upper and lower funnel pages of your website to analyze the data of visitors to your website and also those who convert (ie: make a donation). The goal is to obtain a statistically significant number of online donors to collect data on and use as a basis to build a model off of. Each modeler has different thresholds for this. At RMI, we like to see a minimum of 800-1,000 donations. Build the model: Once the minimum number of conversions has been reached, the model will be built to uncover prospects online that look just like your current online donors. For most modelers this process will take a couple days and is based on hundreds to thousands of data points. Submit your creative: For a real-time-bidding (RTB) campaign such as this, you will need to supply your banner creative in various standard ad size formats. This is so you always have a banner to fit the ad space up for bid, on the page your prospect is viewing. If you don't have the appropriate size you will miss an impression opportunity. Various file types can be used as well such as JPG, PNG, animated GIF, Video, and Flash. Go live, measure and optimize! Once the campaign goes live, your modeler should supply you with regular reports showing metrics such as the number of impressions, clicks, and conversions by type (click-through or view-through conversion). The campaign should also be optimized daily (if not in real time) to constantly refresh the target pool of prospects based on new online data. http://www.rmidirect.com/newsroom/2014/how-to-acquire-donors-on-the-web-using-online-data-modeling/ http://www.rmidirect.com/newsroom/2014/how-to-acquire-donors-on-the-web-using-online-data-modeling/ Mon, 17 March 2014 14:44:00 http://www.rmidirect.com/newsroom/2014/a-lesson-from-the-philippines-thank-your-donors-use-video/ On February 8th, exactly three months after typhoon Haiyan devastated the Philippines, the Filipino Department of Tourism launched a campaign to thank the millions of donors who helped aid their recovery. Billboards popped up in major cities like New York City and London; the Filipinos themselves helped spread the word on social via #PHthankyou; and TV spots aired an awesomely warm and positive thank you message. What I love about this campaign is the way it made me feel. Two years ago, an executive director from a very large international relief organization shared that according to his research, the #1 reason donors give to his charity is because it makes them feel like a good person. The #PHthankyou video did exactly that. It gives you the feeling that you're part of the greater good, that your gift truly made a difference, and that there is still some work left to be done. These are all goals that fundraisers strive for with every single word and image in their thank you letters - but all rolled up into a short, one minute video with inspiring music and smiling faces. We all know video is an effective tool for acquisition as nonprofits have been using DRTV for years. Using video as a retention tool however, even if it's distributed via email, is very rare to see. Why? Video... engages with more senses: sound. captures our attention and communicates the message quickly. speaks to younger donors who are accustomed to, or even prefer, video to reading. Is video part of your retention strategy? If not, it might be worth exploring. If effective, what may cost you in creating a compelling test video now, could end up saving you in your other retention and reactivation efforts down the road. http://www.rmidirect.com/newsroom/2014/a-lesson-from-the-philippines-thank-your-donors-use-video/ http://www.rmidirect.com/newsroom/2014/a-lesson-from-the-philippines-thank-your-donors-use-video/ Fri, 14 March 2014 13:17:00 http://www.rmidirect.com/newsroom/2014/quick-tips-for-every-postal-model-build/ There are many different types of regression models on postal addresses - which can each be used in many different ways. Here are just three of the many things you need to consider when using models for acquisition mailings. 1. Discuss the best type of data model and course of action with the modeler. This discussion should include the mailer’s goal for the model, the mailer’s offer and package(s), and whether or not seasonality is a factor. You may want to include more than one campaign (in the case of a mail match model), to include various packages and seasons. Or it may be necessary to build separate models for different packages or seasons. 2. Make sure that there is no upfront charge for the model build and determine what, if any, minimum quantity is required. Most list owners do not charge for the model build but often require that a minimum number of names be taken from the model. 3. Work with a broker who has extensive modeling experience. They can save you a lot of headaches and money and greatly improve your chances of success! Want even more modeling tips and a guide on the many different types of regression models on postal addresses? Check out our whitepaper: What to Know Before You Model: The 4 Most Commonly Used Acquisition Models. http://www.rmidirect.com/newsroom/2014/quick-tips-for-every-postal-model-build/ http://www.rmidirect.com/newsroom/2014/quick-tips-for-every-postal-model-build/ Wed, 05 March 2014 02:00:00 http://www.rmidirect.com/newsroom/2014/american-association-of-university-women-members/ 64,000 National Members are two-year or more advanced degree holders from accredited institutions who pay annual dues of $49. 44,000 Branch Members enjoy networking at the local level, serving in local and state leadership roles, sponsoring community action projects, and lobbying on AAUW priority issues. Continuations from mailers like Friends of the Smithsonian, Girl Scouts of USA, League of Women Voters, MS Magazine, National Museum of Women in the Arts and Parent's Television Council. Contact: Siobhan Caragine at 203-825-4618; scaragine@rmidirect.comJustine Ciocchi at 203-825-4631; jciocchi@rmidirect.com http://www.rmidirect.com/newsroom/2014/american-association-of-university-women-members/ http://www.rmidirect.com/newsroom/2014/american-association-of-university-women-members/ Fri, 21 February 2014 20:13:00 http://www.rmidirect.com/newsroom/2014/rmi-attending-2014-washington-nonprofit-conference/ Meet up with us at the Conference! RMI management, brokerage, and digital executives will be in attendance at the Renaissance Hotel in DC for the Washington Nonprofit Conference. Contact us to set a date!RMI is a long time supporter of the conference and, this year, we are sponsoring DMA emails. Keep an eye out for a little something from RMI inside your conference tote bag that will keep you looking stylish and professional all conference long!Are you a mailer attending the show? Ask us about our Annual Nonprofit Mailer Symposium! Held the day before the conference, our Symposium is open exclusively to nonprofit mailers including both RMI clients and VIP guests. http://www.rmidirect.com/newsroom/2014/rmi-attending-2014-washington-nonprofit-conference/ http://www.rmidirect.com/newsroom/2014/rmi-attending-2014-washington-nonprofit-conference/ Wed, 22 January 2014 16:06:00 http://www.rmidirect.com/newsroom/2014/american-association-of-university-women-appoints-rmi-direct-marketing-as-list-manager/ Since 1881, AAUW members and supporters have raised their voices to empower women and girls, to advocate for fair pay, to access health care, to end sexual harassment and violence, and much more. AAUW members and supporters span local and virtual communities, cities and college campuses all over the world. AAUW has a network of more than 170,000 members and supporters across the United States, Guam and Puerto Rico, as well as 1,000 branches and 800 college and university partners. On campuses, they foster the next generation of women in leadership and in the workplace. And as one of the world’s largest sources of funding for graduate women, AAUW through the generosity of their members and donors provides millions of dollars in funding for hundreds of fellowships and grants to outstanding women annually. From college and beyond, we’re working to change. There are newly available selection criteria available including new to file and membership renewals. Mailers will find AAUW members responsive and charitable, especially to health, international relief, and advocacy organizations. AAUW members examine and take positions on the fundamental issues of the day—educational, social, economic, and political. Learn more about them at www.aauw.org1. “We are excited for the chance to work with AAUW. It has a storied history of empowering and providing women an opportunity to succeed in many facets of life,” says Tally Maffucci, President of RMI Direct Marketing. For more information, contact Siobhan Caragine at 203-825-4618; scaragine@rmidirect.comJustine Ciocchi at 203-825-4621; jciocchi@rmidirect.com http://www.rmidirect.com/newsroom/2014/american-association-of-university-women-appoints-rmi-direct-marketing-as-list-manager/ http://www.rmidirect.com/newsroom/2014/american-association-of-university-women-appoints-rmi-direct-marketing-as-list-manager/ Wed, 22 January 2014 09:00:00 http://www.rmidirect.com/newsroom/2014/daily-word-selects-rmi-direct-as-new-list-manager/ Daily Word is the oldest continuously published inspirational magazine in the country.  It’s published monthly in 3 versions – Daily Word, La Palabra Diaria, and Daily Word – Large Type.  Editorial offers life-enriching daily devotionals and practical help through positive affirmations, inspirational stories and Bible verses.  Content is inclusive, embracing people of all faiths. A Daily Word readership survey found that the 84,083 Daily Word publications’ subscribers are evenly split among low, medium and high income levels, have subscribed for more than 15 years, are mostly Catholic or Protestant, and prefer to purchase products and gifts by mail.  They’re generally female, over the age of 50. They’re also big donors to health & fitness and religious causes, and interested in self-improvement, current affairs and Bible/devotional reading. Daily Word is published by the nonprofit organization, Unity. Located in the Midwest and serving a worldwide audience, Unity is a positive path for spiritual living that provides practical teachings to help people live healthy, prosperous and meaningful lives by discovering and living their spiritual purpose and potential. Unity encompasses the belief that prayer works, and strives to help people realize a stronger connection to God every day. To learn more about Unity, visit www.unity.org. “We are honored to have been awarded the opportunity to manage the Daily Word files,” says Tally Maffucci, President of RMI.  “With substantial coverage in the publishing and fundraising arenas, Daily Word will be a perfect fit with our existing clientele.” For more information, contact Rob Kenny at 203-825-4637; rkenny@rmidirect.com http://www.rmidirect.com/newsroom/2014/daily-word-selects-rmi-direct-as-new-list-manager/ http://www.rmidirect.com/newsroom/2014/daily-word-selects-rmi-direct-as-new-list-manager/ Tue, 21 January 2014 17:49:00 http://www.rmidirect.com/newsroom/2014/natures-pharmacy-now-at-rmi-direct/ Nature’s Pharmacy is a go-to place for healthy items that don't contain harmful ingredients for consumers. Nutritional products range from vitamins and minerals to nutritional supplements, herbs, homeopathic remedies, and health and beauty aids. These dietary supplement buyers are fulfilling their health and wellness needs to help them with the management and treatment of their Diabetes. These buyers also purchase Health & Wellness, Nutrition, Weight Management and Personal Care supplements to improve their overall wellness. Nature's Pharmacy Health & Diabetic Buyers150,000 Total Universe | 10,246 3 Month Hotline http://www.rmidirect.com/newsroom/2014/natures-pharmacy-now-at-rmi-direct/ http://www.rmidirect.com/newsroom/2014/natures-pharmacy-now-at-rmi-direct/ Mon, 20 January 2014 18:52:00 http://www.rmidirect.com/newsroom/2014/annual-nonprofit-mailer-symposium/ Leading nonprofits will gather to network, brainstorm, and discuss issues such as acquisition and renewal strategies, online initiatives, production, expenses, lists, and more. The agenda is composed of discussion topics you and your peers decide, ensuring you get the very most out of your day. There is no cost to attend. Complimentary breakfast and lunch will be served. Wednesday, February 12th, 2014(the day before the Washington Nonprofit Conference)9:00 AM to 1:00 PM Are you a nonprofit mailer that would like to attend? Just email Diana Sefcik at dsefcik@rmidirect.com. http://www.rmidirect.com/newsroom/2014/annual-nonprofit-mailer-symposium/ http://www.rmidirect.com/newsroom/2014/annual-nonprofit-mailer-symposium/ Thu, 16 January 2014 15:45:00