What's New
|
Special Test Pricing From HFM
May 5, 2009
 Effective now through August '09, HFM is waiving all selects* and offering $5/M off the base price* to all test mailers, not already negotiated.
The limited time offer also applies to the already reduced fundraiser and catalog rates!
Contact: Justine Ciocchi at 203-825-4613 or jciocchi@rmidirect.com.
*Offer expires 8/31/09 and applies to all new test orders not already negotiated. A $25/M scoring fee remains in effect for all modeling orders.
|
Nonprofits Offers to Commercial Mailers
May 5, 2009
 RMI has a very attractive collection of nonprofit clients offering $25+ donors to commercial mailers.
This is a great opportunity to reach a segment of highly responsive consumers with the discretionary income to spend on a variety of offers including gift and general merchandise, health, investment, retirement, lifestyle publications, travel, gardening, do-it-yourself and more. Files available include:
Counts: Kate Dullard at 203-825-4630 or kdullard@rmidirect.com
* Not available to competitive catalog mailers
** The VFW Member List is not available.
|
Brand New: LINKS Blow-In & Bind-In Program
April 10, 2009
 Blow-in and bind-in opportunities are brand new from LINKS Magzine and now available - offering 260,000 inserts per issue.
Subscribers are affluent, educated and well-traveled golfers who have sophisticated interests, are active in their professional and private lives, and have the disposable income to spend on their interests and passions.
$262,000 average income; $1.1 million average net worth
$473,412 median value of main residence
93% married
72% have a private club membership
Contact: Hillary Taylor at 203-825-4631 or htaylor@rmidirect.com.
|
Garden & Gun Grows Circulation by More Than 60%
April 10, 2009
 Since Garden & Gun's launch in August, their total active subscribers count has increased by an astonishing 97,000 names - now offering over 152,000 households across all 50 states!
In circulation for less than two years, and the recipient of six prestigious accolades, Garden & Gun is a lifestyle magazine that's all about the magic of the new South:
The Garden: the pasture, the back yard, the field -- and the preservation of them for future generations.
The Gun: fishing, upland bird hunting, skeet and trap, equestrian sports -- and the travel, arts, food and wildlife that go along with it.
The New South: the merging of the South and the Caribbean through music, dance, language, sports, and political aspiration.
Sample Usage: American Express Publishing/Travel & Leisure, Cabela's Inc., Bonnier / Garden Design Magazine, Ducks Unlimited, Florida Wildlife Federation, Meredith / Traditional Home, The Orivis Company Inc, Texas Children's Hospital, USO World Headquarters, and more.
Contact: Justine Ciocchi at 203-825-4613 or jciocchi@rmidirect.com.
|
New Names Available from Constructive Playthings
April 10, 2009
 Reach buyers from the Constructive Playthings catalog; parents and family members who spend an average of $65 per purchase on equipment, educational toys, games and creative materials for the education of children.
- $75,000 average income
- Selectable by: $25+, $50+, $75+, $100+, age, child's age, contributors/donors, homeowner, income, dwelling size/type, renter, presence of child
- Fundraiser and non-competitive publisher rates
Sample usage includes: Children's Cancer Research Fund, Discovery Channel, Dish Network, Disney, Highlights for Children, Lillian Vernon, Oregon Zoo, Plow & Hearth, Williams Sonoma, Wine Country Gift Baskets and more!
Contact: Carol Forbes at 203-825-4634 or cforbes@rmidirect.com.
|
Home Arts Cooking & Gardening PIP
April 10, 2009
 Home Arts Cooking & Gardening PIP is a very successful program with inserts reaching members of the Creative
Home Arts, Cooking Club of America, and National Home Gardening clubs.
These family oriented members are homeowners and pet owners; they are care givers and take pride in their creative projects - whether they are in the garden or on the dinner plate.
Target this audience with offers including books and continuity, gift, general merchandise, do-it-yourself, lifestyle publications, health and more.
Contact: Hillary Taylor at 203-825-4631 or htaylor@rmidirect.com
|
RMI Adds Videos to 90 Datacards on Nextmark
April 2, 2009
 If you know RMI, we've always been on the cutting edge of video marketing - not to toot our own horns - but we've had some great success with it. And today, we're on a mission to take our intiatives a step further.
In a press release and blog entry posted by NextMark this week, the company announced the addition of a new platform to host videos on its datacards, along with RMI's comments and involvement.
"To the brokers' advantage, datacard videos provide an additional stream of information on demand. Determining factors such as limited time offers, mail packages and seasons, and market penetration will aid in the research and selection process," noted Becky Terhaar, Marketing Director at RMI. "From a client's perspective, this is an excellent opportunity for our sales force to connect with brokers during the peak of their interest - increasing the likelihood that the list will be included in a recommendation."
You can check out some of the videos produced here on NextMark's free search site, which simulate one-on-one presentations with the account manager: Easter Seals, Guideposts, Time Inc Corporate Database, VFW Non-Member Donors*, Active and Affluent American Political Donors, Alaska Sportsmen Anglers and Hunters.
*The VFW Member List is not available.
|
Brand New: MaryJanesFarm
April 2, 2009
 Now available at RMI, reach 35,000 direct response subscribers to MaryJanesFarm - an organic lifestyle magazine for women, full of simple, healthy and creative ideas for the home and family. Each issue features tasty and nutritious recipes from MaryJane's kitchen, many made with the organic ingredients grown on her farm; creative handmade projects recalling methods and tools of the past to make new treasures today; ingenious and inexpensive decorating tips to freshen up your home; and so much more!
This mostly female audience will make a great target audience for a variety of nonprofit appeals and consumer offers including cooking/epicurean, healthy living, DIY, pet, general merchandise, home & garden, organic/natural, green, and environmental among others.
Contact: Justine Ciocchi at 203-825-4613 or jciocchi@rmidirect.com.
|
New: Consumer Reports’ ShopSmart Magazine
April 2, 2009
 Now available at RMI, reach over 75,000 subscribers to Consumer Reports' ShopSmart magazine.
Launched in Fall 2006 CR ShopSmart is a product of Consumers Union's ongoing appeal to capture and develop a new demographic of younger customers.
CR ShopSmart offers tips for great bargains and honest product reviews of apparel and items for the home. The magazine sets itself apart from its competitors by refusing to allow advertising, which means editors can provide completely unbiased product reviews for its readers. This is an excellent file for all publishing, membership, health, and money offers, and nonprofit appeals.
Contact: Justine Ciocchi at 203-825-4613 or jciocchi@rmidirect.com.
|
New-to-Market: Jack Stack Barbecue
April 2, 2009
 Brand new to RMI, Jack Stack Barbecue is a Kansas City barbecue institution founded in 1957 by the Fiorella family - and made famous for their wood-cooked meats.
Jack Stack customers are loyal fans who live all over the US and have ordered meals online at jackstackbbq.com, or through their catalog. The audience is primarily age 40+, earning an average income of over $75,000, and are very responsive to offers for the home, cooking goods, travel, and more.
Keep an eye out for the Jack Stack Blow-In program coming soon!
Contact: Hillary Taylor at 203-825-4631 or htaylor@rmidirect.com.
|
New Selects from National Wildlife Federation
April 2, 2009
 National Wildlife Federation has just made available three new selects on their Donors by Lifestyle Database. The complete assortment includes:
Over one million members strong, NWF represents conservationists, wildlife lovers, and nature enthusiasts who are inspired to protect America's wildlife for our children's future. All members receive the award winning magazine National Wildlife as a generous thank you.
Contact: Carol Forbes at 203-825-4634 or cforbes@rmidirect.com.
|
Brand New: CDM Sweeps
April 2, 2009
Now available at RMI, reach direct mail buyers from CDM Sweeps. Respondents have paid a one-time fee for a monthly sweepstakes report to learn how to enter a variety of sweepstakes, in effort to win thousands of dollars in winnings.
Target this audience with offers including financial opportunity, astrology, home merchandise and more.
Contact: Janet Ward at 203-825-4643 or jward@rmidirect.com.
|
Mayo Clinic Launches New-to-Market Enhancements
March 24, 2009
 For the first time ever, the Mayo Clinic Health Solutions database of subscribers and book buyers has been appended with lifestyle, demographic, ethnic and religion data overlays - producing a brand new Enhanced datacard* with a host of selects available, including:Book buyers and subscribers to Mayo Clinic Health Letter, and Women's HealthSource are well-educated, health conscious individuals with high incomes. They are generous donors, readers, catalog buyers, travelers, investors, parents and grandparents.
Contact: Courtney Waters at 203-825-4638 or cwaters@rmidirect.com.
*Enhancements not available to competitive mailers.
Published by Mayo Foundation for medical education and research.
|
NWF Now Offers Political Names by Affiliation
March 24, 2009
Now available from the National Wildlife Federation, reach 3, 6, 12 and 24 Month Democratic and Republican Donors. Additional selects include $10+, $15+, gender, age, income, lifestyle, and change of address.
Over one million members strong, NWF represents conservationists, wildlife lovers, and nature enthusiasts who are inspired to protect America's wildlife for our children's future. All members receive the award winning magazine National Wildlife as a generous thank you.
Contact: Carol Forbes at 203-825-4634 or cforbes@rmidirect.com.
|
|
