What's New
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CARE USA Chooses RMI for List Management
June 30, 2010
 Effective July 1st, 2010, RMI Direct Marketing will be the new list manager for CARE USA, a leading humanitarian aid organization with a mission of combating global poverty by empowering women.
The selection of RMI was the result of an RFP that CARE initiated with select list managers last month... Click to continue
Contact: Siobhan Caragine at 203-825-4618 or scaragine@rmidirect.com.
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Arbor Day Launches Commercial Mailer Test Promo
June 30, 2010
 Arbor Day Foundation is offering a base price of $60/M to all commercial test mailers, not already negotiated, effective July through October '10.
Arbor Day's 1.27 million member donors are homeowners, gardeners, philanthropists and environmental advocates who enjoy enhancing their outdoor living spaces, spending time with friends, and making contributions to nature.
The file has many opportunities available including Give-A-Tree greeting card donors, catalog buyers, and 25 lifestyle interest selects, with a variety of nonprofit and commercial marketers using the file, including 20+ gardening mailers.
Contact: Alan Yu at 203-825-4622 or ayu@rmidirect.com | View Microsite
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RMI Launches New Video for VFW
June 25, 2010
 RMI is pleased to announce the launch of a new and very unique video promotion for VFW. The video serves (no pun intended!) as a resource for brokers, illustrating the...
difference between the members and non-member donors- list's selectabiity
- list's success in multiple markets
list's continued growth Results that will make you stand up and salute! Watch the video.
Contact: Alan Yu at 203-825-4622 or ayu@rmidirect.com | View Microsite
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Exclusively Weddings Chooses RMI to Launch its PIP
June 25, 2010
 RMI is thrilled to announce that it has been chosen to launch the new Exclusively Weddings Package Insert Program of 135,000 annual inserts, now available!
Exclusively Weddings' print and online catalog provides all of the items a bride needs. Whether the happy couple is looking for gifts for the bridal party, favors to thank guests, invitation kits, cake toppers or champagne flutes for the reception; every product is of the highest quality.
- $100 Average Unit of Sale
- Product samples accepted; inquire for pricing
This is a great way to reach an audience interested in a variety of offers including magazines, travel, insurance, financial and more.
Contact: Kathy Duggan-Josephs at 203-825-4617; kduggan-josephs@rmidirect.com
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Cystis Fibrosis Offers New Spanish Speaking Names
June 25, 2010
 In addition to donors generated from a mail piece written in Spanish, CFF now offers 94,000 new Spanish-speaking names identified from overlays of rich ethnic data.
As one of the fastest growing ethnic community in America, this audience is responsive to both non-profit appeals and commercial offers including health, reading, gardening and more.
Contact: Rich Leary at 203-825-4616; rleary@rmidirect.com | View Microsite
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RMI Welcomes 2 New Employees
June 25, 2010
 This month, RMI welcomes two new employees to our Media Management division: Laurie Bishop and Domenica Miller.
Laurie Bishop joins RMI after 19 years with Scholastic at Home Direct Marketing, where she was most recently a List Rental Analyst. In Laurie's spare time she enjoys reading, sewing, shopping, and spending time with her grandchildren.
Contact Laurie at 203-825-4630 or lbishop@rmidirect.com.
Domenica Miller comes to RMI after a 16 year tenure with Direct Media, where she gained a strong knowledge in list management and database research. Domenica enjoys spending time outside with her family.
Contact Domenica at 203-825-4633 or dmiller@rmidirect.com
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List Leaders Honors Martin Stein & Becky Terhaar
May 28, 2010
 RMI Direct Marketing Inc. is pleased to announce that on June 14th, at the 2010 List Leader of the Year Awards Dinner, Martin Stein will be posthumously awarded the List Leader of the Year, and Becky Terhaar will be honored as a Ron Davis Young List Professional of the Year...
Continue to read the entire announcement
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RMI Hosts 9th Annual Health Mailer Symposium
May 17, 2010
 On Friday, May 14th, RMI held its 9th Annual Health Mailer Symposium at the Tamarack Country Club in Greenwich, CT.
The event was very productive including insightful roundtable discussions and an educational presentation on e-marketing.
Read further details about the Symposium in a blog post by RMI President, Tally Maffucci.
Contact: Becky Terhaar at 203-825-4635 or bterhaar@rmidirect.com.
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GMCR Now Offers Monthly Hotlines & New Segments
May 10, 2010
 RMI is thrilled to announce the re-launch of the Green Mountain Coffee database, introducing a wide array of new list opportunities:
The Green Mountain Coffee database, including Catalog Buyers and Business Buyers, is a great file with consumers in every market, in every demographic. (Because who doesn't drink coffee or tea?) A no-brainer for gift, food, merchandise, environmental, socially conscious, political and more.
Nonprofit Sample Usage: Doctors Without Borders, Heifer Project, Oxfam America, Sierra Club
Commercial Sample Usage: Boston Common Press, Godiva Chocolatier, Stonewall Kitchen
Contact: Kathy Duggan-Josephs at 203-825-4617 or kduggan-josephs@rmidirect.com.
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New Canadian Names Available from Oriental Trading
April 9, 2010
 The Oriental Trading Canadian Catalog Buyers file has just updated with new 12 and 24 month hotline names available.
From brides-to-be to mothers, teachers to event planners, catalog buyers from Oriental Trading come from all walks of life and have purchased for every occasion.
| Demographics: | | A great target audience for: | | Median Age 43 | | Publishing (Family Oriented) | | $50,000 Median Household Income | | Financial | | 91% Married | | Merchandise |
Items in its elaborate product line include toys, food/candy, party supplies, religious, motivational, costumes, crafts, candles, gift wrap, dolls, jewelry, domestic, indoor and outdoor home decor, patriotic, graduation, and wedding decorations, and other hands-on-fun products. $75/M Special Publisher and Fundraiser Rate Available! |
Contact: Kathy Duggan-Josephs at 203-825-4617 or kduggan-josephs@rmidirect.com
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New Veterans Segment from Time Inc. Corp. Database
April 9, 2010
 Newly available from the Time Inc. Corporate Database, reach military veterans and the American households who support them:
2.2 Million Known Veterans
1.55 Million Donors to Veteran Appeals
These independent and lively veterans and their supporters value their communities and actively participate to benefit their neighbors, friends and families.
The Time Inc Corporate Database offers $15/M* unlimited selects with hundreds of behavioral, purchase, lifestyle, and demographic data elements to choose from.
Contact: Alan Yu at 203-825-4622 or ayu@rmidirect.com
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New File From Constructive Playthings
March 31, 2010
 Now available at RMI, reach 166,000 grandparents who have have spent an average of $65 on fine equipment, educational toys, games and creative education materials for their grandchildren in the last 12 months.
Products featured include building blocks. puzzles, books, tapes and musical toys, craft kits, family games, and much more.
Select by Grandparents' Age: 56+, 61+, 66+
Select by Child's Age: 0-2, 3-5, 6-10, 11-15, 16-17
Check out these other opportunities from Constructive Playthings: Masterfile, Package Inserts, Blow-Ins, Webserts.
$70/M Special Fundraiser Rate Available!
Contact: Kathy Duggan-Josephs at 203-825-4617 or kduggan-josephs@rmidirect.com.
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Easter Seals Special for Commercial Mailers
March 31, 2010
Reach $50+ donors to Easter Seals whose contribution has helped provide a better future for children and adults with disabilities. This primarily senior audience (Median Age 70) consists of 56% homeowners, the majority of which are credit card holders with comfortable incomes.
Easter Seals creates life-changing solutions for people with disabilities through an array of services including medical rehabilitation and therapy services, inclusive childcare, camping and recreation and job training and placement.
Sample Usage: AAA, Consumers Union, Dream Products, International Home Shopping, Liberty Medical Diabetes Supplies, Mutual of Omaha, New York Life/AARP, Omaha Steaks International and more.
Contact: Siobhan Caragine at 203-825-4618 or scaragine@rmidirect.com
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Veteran & Political Segments from Belvoir
March 31, 2010
 Belvoir Media Group offers a wide array of opportunities for mailers to reach veterans, those who support them, and donors to political causes:
Veteran Segments
194,000 Households with Veterans
278,000 Donors to Veterans' Causes
Political Donor Segments
54,000 Donors to Liberal Causes
118,000 Donors to Conservative Causes
Belvoir Media Group produces over 20 self improvement and DIY magazines and newsletters that cater to dedicated aviation enthusiasts, pet owners, gun owners, boaters and the health conscious. $75/M Special Fundraiser Rate Available Contact: Cyndi Lee at 203-825-4620 or clee@rmidirect.com.
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