Safe Guarding Your Mailing List

March 22nd, 2017 · Direct Mail

Learn how private and co-op databases may be

maintaining outside list information and how list

owners can protect against this inexplicit use.

Needless to say, today’s technology has completely transformed our direct marketing processes. We now transfer files online and optimize data in ways we never imagined possible. However, that same ability to access, model and manipulate data has also resulted in significant gray areas in terms of the traditional list usage agreement.

Safeguarding Your Mailing List

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