Learn how private and co-op databases may be
maintaining outside list information and how list
owners can protect against this inexplicit use.
This guide covers the ins and outs of participating in co-ops. You’ll learn how to determine the number of co-ops to participate in, pricing structures, and ways to avoid duplication in names between co-ops.
In this guide we cover data models built on outside lists or databases, for acquisition mailings. You’ll learn the main types of acquisition models, the pros and cons of each, and key takeaways you can apply to your next campaign.