3 Considerations for Co-op Participation

February 1st, 2017 · Direct Mail

This guide covers the ins and outs of participating in co-ops. You’ll learn how to determine the number of co-ops to participate in, pricing structures, and ways to avoid duplication in names between co-ops.

Currently there are seven major players in the co-operative database market: Abacus, Dataline, Datalogix, DonorBase, I-Behavior, Target Analytics and Wiland. Once you make the commitment to participate in co-ops, how do you determine the optimum number in which to participate? We'll help guide you with three key considerations.


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