Lower costs. More profits. Effective creative.

RMI is experienced in all mediums: Package Inserts, Blow-Ins, Statement Stuffers, Ride-Alongs, Co-Ops, Coffee Cup Holders, Newspapers and more.

How We Get Results

Brokerage

Simply stated, Alternative Media is a great alternative to direct mail. It offers strong avenues to generate new buyers, subscribers or donors at a lower cost than solo mail. Once RMI understands your brand, customers, offers and objectives, we put together a comprehensive media plan designed to achieve your specific goals. 

• Evaluating all media channels. 
• Lowering your CPMs with smart negotiations. 
• Providing value-added guidance on your creative strategy.

Management

Chances are you have untapped resources for an income opportunity: a newsletter, catalog, magazine, flat or parcel package, or some other vehicle where you can sell advertising space. RMI is your “easy-button” for finding that hidden gem and turning it into a profit center. We design and build simple, all-inclusive programs for our clients; doing all the work so you don’t have to. 

• Developing successful, new-to-market programs for offline and online media channels. 
• Revitalizing underperforming programs to make them profitable. 
• Executing smart sales and marketing plans to keep programs sold out, or close to capacity. 
• Maintaining solid, trust-based, profitable relationships with all of our partners.

Creative

RMI knows that the creative approach in Alternative Media typically needs to be different than your standard marketing strategy. Our creative team is well-versed in the alternative media space and can advise you on ways to adjust your existing offers or write and design a new piece from scratch.

Case Studies

Aggressive Growth Goals Reached with Favorable Response Rates
Aggressive Growth Goals Reached with Favorable Response Rates

Aggressive Growth Goals Reached with Favorable Response Rates

Charles Tyrwhitt is a British menswear retailer. They specialize in formal men’s shirts, shoes, suits, knitwear and accessories – and also offer a line of womenswear and casual apparel.

Creative Email Approach Lifts Subscriptions and Revenue for Publisher
Creative Email Approach Lifts Subscriptions and Revenue for Publisher

Creative Email Approach Lifts Subscriptions and Revenue for Publisher

From auto repair shops to veterinarians, countless local businesses operate in every city in the U.S. - making the process of choosing the right service provider a pretty difficult task. Consumers’ CHECKBOOK magazine solves the problem by extensively researching businesses, and reporting on the best service at the best possible price. CHECKBOOK is published by the Center for the Study of Services, and covers seven major metropolitan areas: Boston, Chicago, Delaware Valley, Puget Sound, San Francisco Bay, Twin Cities and Washington DC.

Creative Contest Generates Increased Interest in Nonprofit List
Creative Contest Generates Increased Interest in Nonprofit List

Creative Contest Generates Increased Interest in Nonprofit List

The National Wildlife Federation (NWF) is the largest private, nonprofit conservation education and advocacy organization in the United States. NWF is a voice for wildlife, dedicated to protecting wildlife and habitat and inspiring the future generation of conservationists.

Offsetting Lost Revenue After a Publication Title Closes
Offsetting Lost Revenue After a Publication Title Closes

Offsetting Lost Revenue After a Publication Title Closes

Mayo Clinic, one of the worlds' foremost medical centers, produces the Mayo Clinic Health Letter and numerous books that draw on a century of patient care, medical research and experience with the goal of enlightening readers.

Questions? Contact Len Zargo at lzargo@rmidirect.com or call 203-825-4636.