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Media
Market
Geography

Can we help you?

Simply email us the specs of your campaign, and we'll recommend the best lists and segments for you.

Lower costs. More profits. Effective creative.

Let’s face it: between sizes, weights, scheduling and collating, alternative media can be complicated. Our job is to ease the process so you enjoy all of the benefits and none of the headaches. When it comes to Brokerage, RMI finds you the best programs at the best prices. And on the Management end, we fill your programs and make operations as easy as cashing a check.

RMI is experienced in all mediums: Package Inserts and Onserts, Blow-Ins, Statement Stuffers, Ride-Alongs, Co-Ops, Billboards, Coffee Cup Holders, Cars, Doorhangers, Newspapers and more.

How We Get Results

Brokerage

Simply stated, Alternative Media is a great alternative to direct mail. It offers strong avenues to generate new buyers, subscribers or donors at a lower cost than solo mail. Once RMI understands your brand, customers, offers and objectives, we put together a comprehensive media plan designed to achieve your specific goals.

• Evaluating all media channels.
• Lowering your CPMs with smart negotiations.
• Providing value-added guidance on your creative strategy.

Management

Chances are you have untapped resources for an income opportunity: a newsletter, catalog, magazine, flat or parcel package, or some other vehicle where you can sell advertising space. RMI is your “easy-button” for finding that hidden gem and turning it into a profit center. We design and build simple, all-inclusive programs for our clients; doing all the work so you don’t have to.

• Developing successful, new-to-market programs for offline and online media channels.
• Revitalizing underperforming programs to make them profitable.
• Executing smart sales and marketing plans to keep programs sold out, or close to capacity.
• Maintaining solid, trust-based, profitable relationships with all of our partners.

Creative

RMI knows that the creative approach in Alternative Media typically needs to be different than your standard marketing strategy. Our creative team is well-versed in the alternative media space and can advise you on ways to adjust your existing offers or write and design a new piece from scratch.

Case Studies

Ride-Along Program Offers Nonprofit Boost in Supplemental Revenue
Ride-Along Program Offers Nonprofit Boost in Supplemental Revenue

Ride-Along Program Offers Nonprofit Boost in Supplemental Revenue

Guideposts, a nonprofit organization, touches millions of lives every day through products and services that inspire, encourage and uplift. Their magazines, books, prayer network, and outreach programs help people connect their faith-filled values to their daily lives.

Creative Contest Generates Increased Interest in Nonprofit List
Creative Contest Generates Increased Interest in Nonprofit List

Creative Contest Generates Increased Interest in Nonprofit List

The National Wildlife Federation (NWF) is the largest private, nonprofit conservation education and advocacy organization in the United States. NWF is a voice for wildlife, dedicated to protecting wildlife and habitat and inspiring the future generation of conservationists.

List Revenue Increased Despite Housefile Decline
List Revenue Increased Despite Housefile Decline

List Revenue Increased Despite Housefile Decline

Easter Seals is a nonprofit organization that assists more than 1.4 million children and adults with autism, other disabilities and special needs and their families annually through a network of more than 500 service sites. The organization assists people with physical and mental disabilities and special needs resulting from any cause, whether diagnosed at birth or incurred through disease, accidental injury or the aging process.

Aggressive Growth Goals Reached with Favorable Response Rates
Aggressive Growth Goals Reached with Favorable Response Rates

Aggressive Growth Goals Reached with Favorable Response Rates

Charles Tyrwhitt is a British menswear retailer. They specialize in formal men’s shirts, shoes, suits, knitwear and accessories – and also offer a line of womenswear and casual apparel.

Questions? Contact Len Zargo at lzargo@rmidirect.com or call 203-825-4636.