A good list broker is a key factor in achieving your marketing goals. Aside from list recommendations and price negotiations, they should also be your advisor on how market trends, modeling, co-ops, optimization, and digital integration will contribute to the bigger picture.
We have list brokers with decades of experience who still bring fresh, new ideas to the table. With these combined perspectives, our list brokerage team can improve even the most refined list plans, using their knowledge to guide you on every aspect of your direct mail program.
It seems like common sense, but understanding who you are, where you’ve been, and where you want to go is critical to delivering ahead of expectations. Before getting to work, your RMI brokerage team immerses itself in your brand and learns about your customers, your objectives, and the current state of your business. We analyze your direct mail history including past lists, costs, packages, mail schedules, results, and can evaluate long term value data when available.
RMI is fortunate to have deep experience in many different markets – but we’re smart enough to know that no one formula works for all mailers in a sector. We take a custom approach to each campaign with new ideas for lists and segments to expand your mailable universe - and ways to improve your response with smart selects, custom models, optimizations and digital complements.
Our experienced list brokers represent some of the top mailers in the industry and have formed relationships with all the major list managers. These managers know and trust us, and rely on our continued business, giving us the negotiating power to drive down your list costs and better your exchange relationships.
There is no down time at RMI. When we’re not planning for your next campaign, we’re evaluating the performance of the last one or brainstorming new approaches. Our clients have come to appreciate our unsolicited ideas and depend on our expertise and advice.
Our standard brokerage reports are comprehensive and custom reports are always free. If there’s a report you need that will assist you in your goals, all you have to do is ask.
Mayo Clinic, one of the worlds' foremost medical centers, produces the Mayo Clinic Health Letter and numerous books that draw on a century of patient care, medical research and experience with the goal of enlightening readers.
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The National Wildlife Federation (NWF) is the largest private, nonprofit conservation education and advocacy organization in the United States. NWF is a voice for wildlife, dedicated to protecting wildlife and habitat and inspiring the future generation of conservationists.
The Christian Appalachian Project is an interdenominational, nonprofit Christian organization committed to serving people in need in Appalachia by providing physical, spiritual and emotional support through a wide variety of programs and services.
Questions? Contact Len Zargo at firstname.lastname@example.org or call 203-825-4636.