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Can we help you?

Simply email us the specs of your campaign, and we'll recommend the best lists and segments for you.

More revenue. Balanced exchanges. Solid security.

Sell, sell, sell isn’t always the best philosophy for a successful list management program. While to some clients the program’s purpose is to drive revenue, to others it’s about saving on their acquisition costs or creating harmony between both objectives.

We’ve learned that in addition to sales, constant communication, attention and an influx of ideas are vital to meeting your list management goals, whatever they may be.

How We Get Results

Research & Discovery

Some of our best ideas come during the time we spend researching your business. RMI takes the time to study your brand and its offerings, and to understand who your customers are and what makes them unique. We’ll review your mail packages and do an analysis of your complete list usage history to determine who’s using your file, who’s testing, how you match up against your competitors, and where you have room to grow.

Planning & Positioning

Even our more established list owners have been pleasantly surprised by the boost we’ve been able to give to their already-successful list rental program. Much of this is due to the way RMI positions a file in the marketplace. Our plans make your list more effective for those that are already using the file, and more attractive to prospective mailers of all categories. And most importantly, we remain flexible and nimble to adapt to changes and pursue new opportunities.

Sales

Once a plan is in place, our sales and marketing teams work in tandem to launch with a bang and maintain that momentum. RMI runs the circuit, hosting in-person meetings with list brokers where we can, or online conferences when we can’t. And we produce a steady stream of outbound list recommendations with a constant eye on maintaining your desired balance of rental vs. exchange orders.

The benefit of working with a list manager who has large clients in every major market is the data we have at our fingertips. RMI knows who’s mailing what, when, and what lists they’re using, and can use these insights to sell them your file, too.

Marketing

Aside from the fact that our team is award winning, and that our campaigns have been written about by publishers like DM News, what clients value most about RMI’s efforts is that they get the job done. The list marketing we do for our clients creates more awareness, more hype, and more tests for our clients than the competition.

When RMI works on your account, you’ll receive an extensive B2B marketing plan each and every year that focuses on the growth areas uncovered by our sales team. From direct mail to email, contests to List Kits, every resource will be utilized to meet our sales objectives.

Security

Whether you are thinking about putting your list on the market for the first time, or it’s been available for years, data security is a top priority. Your customer file is your most important asset, and protecting it is something RMI does not take lightly. Because we’ve been doing this for nearly 30 years, we know the proper precautions to take and have a strict protocol of procedures to keep your list safe.

Case Studies

Offsetting Lost Revenue After a Publication Title Closes
Offsetting Lost Revenue After a Publication Title Closes

Offsetting Lost Revenue After a Publication Title Closes

Mayo Clinic, one of the worlds' foremost medical centers, produces the <em>Mayo Clinic Health Letter</em> and numerous books that draw on a century of patient care, medical research and experience with the goal of enlightening readers.

List Revenue Increased Despite Housefile Decline
List Revenue Increased Despite Housefile Decline

List Revenue Increased Despite Housefile Decline

Easter Seals is a nonprofit organization that assists more than 1.4 million children and adults with autism, other disabilities and special needs and their families annually through a network of more than 500 service sites. The organization assists people with physical and mental disabilities and special needs resulting from any cause, whether diagnosed at birth or incurred through disease, accidental injury or the aging process.

Creative Contest Generates Increased Interest in Nonprofit List
Creative Contest Generates Increased Interest in Nonprofit List

Creative Contest Generates Increased Interest in Nonprofit List

The National Wildlife Federation (NWF) is the largest private, nonprofit conservation education and advocacy organization in the United States. NWF is a voice for wildlife, dedicated to protecting wildlife and habitat and inspiring the future generation of conservationists.

Creative Email Approach Lifts Subscriptions and Revenue for Publisher
Creative Email Approach Lifts Subscriptions and Revenue for Publisher

Creative Email Approach Lifts Subscriptions and Revenue for Publisher

From auto repair shops to veterinarians, countless local businesses operate in every city in the U.S. - making the process of choosing the right service provider a pretty difficult task. Consumers’ CHECKBOOK magazine solves the problem by extensively researching businesses, and reporting on the best service at the best possible price. CHECKBOOK is published by the Center for the Study of Services, and covers seven major metropolitan areas: Boston, Chicago, Delaware Valley, Puget Sound, San Francisco Bay, Twin Cities and Washington DC.

Questions? Contact Len Zargo at lzargo@rmidirect.com or call 203-825-4636.