DTC Quarterly Q2 - The Evolution of DTC.pdf

Our friend and colleague, Evan Balzer takes a trip down memory lane to discuss the beginnings of DTC (direct to consumer marketing) and how it has changed over the years. He pays homage to the marketing pioneers (yes, before Amazon) and explains although the terms and data sources may be different, the concepts and goals of direct marketers remain the same in 2021.

July 27th, 2021 · Direct Mail

Safe Guarding Your Mailing List

Learn how private and co-op databases may be

maintaining outside list information and how list

owners can protect against this inexplicit use.

March 22nd, 2017 · Direct Mail

6 Ways to Fundraise with Online Display Advertising

Learn some of the ways nonprofits can use display banner advertising to engage with their current donors and solicit new prospects.

February 23rd, 2017 · Digital

3 Considerations for Co-op Participation

This guide covers the ins and outs of participating in co-ops. You’ll learn how to determine the number of co-ops to participate in, pricing structures, and ways to avoid duplication in names between co-ops.

February 1st, 2017 · Direct Mail

What to Know Before You Model: The 4 Most Commonly Used Models For Acquisition

In this guide we cover data models built on outside lists or databases, for acquisition mailings. You’ll learn the main types of acquisition models, the pros and cons of each, and key takeaways you can apply to your next campaign.

November 30th, 2016 · Direct Mail