There is a big difference between, "having someone at hello" and hearing the loud click of a delete button.
Here is a quick overview to keep things straight when it comes to email deliverability issues.
All marketing should engage your customer and have a personal touch with the message.
Email marketing is such an important piece of your marketing budget, yet it is often undervalued and overlooked.
My friend and colleague has a great quote about data hygiene, “Unlike fine wine, data doesn’t get better with age.” I always laugh when I think about it, but it is really a great analogy. Not only does this apply to postal data but to email as well.