JDRF (Juvenile Diabetes Research Foundation) donor universe is now available to Wiland Direct members! Through the MLS program, Wiland Direct members can apply their models to the file, allowing them to reach their ideal target audience for the highest response rate.
e-donorosity is an email database that includes over 24 million self-reported (via microsurvey) philanthropists.
Learn how regression modeling could be a good fit for your direct mail program by recognizing these common list woes and understanding their possible modeling solutions.
Learn how mailers are successfully improving their acquisition results by dropping names that are unlikely to respond - and filling the void with more ideal, higher scoring prospects.
It is likely that 65% or more of your best donors overlap with those of other co-op members' names and as a result, are heavily mailed. Learn how to determine the effect this usage has on your housefile and the value of participating.