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Case Studies

Aggressive Growth Goals Reached with Favorable Response Rates

Charles Tyrwhitt is a British menswear retailer. They specialize in formal men’s shirts, shoes, suits, knitwear and accessories – and also offer a line of womenswear and casual apparel.

What We Provided

Brokerage

Management

Alternative Media

Digital

Creative

The Brief

RMI was selected by Charles Tyrwhitt in the summer of 2012 to help them with a very aggressive growth plan for the U.S. catalog market.

The Solution

RMI was tasked with finding new, profitable names to mail by expanding on currently used lists and identifying untapped categories of vertical lists and databases. New list recommendations needed to be tailored to the target audience and to offer a large roll-out universe. Of course, with such aggressive growth, price negotiation on both new and old lists was critical.

The Results

Within 12 months of taking over the account, the size of the average mailing increased by 40%, while maintaining a response rate 24% above the allowable. Fifty new tests were identified and, to date, the success rate is over 50%. RMI was also able to negotiate an additional 10% reduction in already low CPMs for the most recent season.

Case Studies

High Cost to Raise $1 Numbers Improved In First Year for Nonprofit
High Cost to Raise $1 Numbers Improved In First Year for Nonprofit

High Cost to Raise $1 Numbers Improved In First Year for Nonprofit

The Christian Appalachian Project is an interdenominational, nonprofit Christian organization committed to serving people in need in Appalachia by providing physical, spiritual and emotional support through a wide variety of programs and services.

Creative Contest Generates Increased Interest in Nonprofit List
Creative Contest Generates Increased Interest in Nonprofit List

Creative Contest Generates Increased Interest in Nonprofit List

The National Wildlife Federation (NWF) is the largest private, nonprofit conservation education and advocacy organization in the United States. NWF is a voice for wildlife, dedicated to protecting wildlife and habitat and inspiring the future generation of conservationists.

Ride-Along Program Offers Nonprofit Boost in Supplemental Revenue
Ride-Along Program Offers Nonprofit Boost in Supplemental Revenue

Ride-Along Program Offers Nonprofit Boost in Supplemental Revenue

Guideposts, a nonprofit organization, touches millions of lives every day through products and services that inspire, encourage and uplift. Their magazines, books, prayer network, and outreach programs help people connect their faith-filled values to their daily lives.

Offsetting Lost Revenue After a Publication Title Closes
Offsetting Lost Revenue After a Publication Title Closes

Offsetting Lost Revenue After a Publication Title Closes

Mayo Clinic, one of the worlds' foremost medical centers, produces the <em>Mayo Clinic Health Letter</em> and numerous books that draw on a century of patient care, medical research and experience with the goal of enlightening readers.