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RMI was selected by Charles Tyrwhitt in the summer of 2012 to help them with a very aggressive growth plan for the U.S. catalog market.
RMI was tasked with finding new, profitable names to mail by expanding on currently used lists and identifying untapped categories of vertical lists and databases. New list recommendations needed to be tailored to the target audience and to offer a large roll-out universe. Of course, with such aggressive growth, price negotiation on both new and old lists was critical.
Within 12 months of taking over the account, the size of the average mailing increased by 40%, while maintaining a response rate 24% above the allowable. Fifty new tests were identified and, to date, the success rate is over 50%. RMI was also able to negotiate an additional 10% reduction in already low CPMs for the most recent season.
Charles Tyrwhitt is a British menswear retailer. They specialize in formal men’s shirts, shoes, suits, knitwear and accessories – and also offer a line of womenswear and casual apparel.
The Christian Appalachian Project is an interdenominational, nonprofit Christian organization committed to serving people in need in Appalachia by providing physical, spiritual and emotional support through a wide variety of programs and services.
The National Wildlife Federation (NWF) is the largest private, nonprofit conservation education and advocacy organization in the United States. NWF is a voice for wildlife, dedicated to protecting wildlife and habitat and inspiring the future generation of conservationists.
Mayo Clinic, one of the worlds' foremost medical centers, produces the <em>Mayo Clinic Health Letter</em> and numerous books that draw on a century of patient care, medical research and experience with the goal of enlightening readers.