The List Marketing team at RMI had a goal of creating a list promotion campaign that would drive traffic to National Wildlife Federation’s list microsite: a hub for all NWF list news, datacards, and sales promotions. The campaign would also seek to generate awareness and leads among list brokers, in a fun and creative way.
Every month, the editors of National Wildlife® magazine select an unusual or funny photo from entries in their annual photography competition and invite readers to submit clever captions for a chance to win a prize. RMI was inspired to host our own caption contest for NWF to engage mailers and brokers within the direct marketing community.
With this campaign, we:
RMI’s multichannel campaign included postcards, email blasts, banner ads, features in our e-newsletter: RMI Today, and promotions at the DMA Annual Conference.
The feedback was positive and the results were astounding. During the two months of the campaign, 65 leads were generated for RMI’s sales team to follow up on. Traffic to the NWF microsite hit an all-time high with a 633% surge in visitors compared to the 12 months prior to the contest. One lucky broker earned a new iPad for their winning caption.
Mayo Clinic, one of the worlds' foremost medical centers, produces the Mayo Clinic Health Letter and numerous books that draw on a century of patient care, medical research and experience with the goal of enlightening readers.
The Christian Appalachian Project is an interdenominational, nonprofit Christian organization committed to serving people in need in Appalachia by providing physical, spiritual and emotional support through a wide variety of programs and services.
Guideposts, a nonprofit organization, touches millions of lives every day through products and services that inspire, encourage and uplift. Their magazines, books, prayer network, and outreach programs help people connect their faith-filled values to their daily lives.
Charles Tyrwhitt is a British menswear retailer. They specialize in formal men’s shirts, shoes, suits, knitwear and accessories – and also offer a line of womenswear and casual apparel.