X

Order Status

Placed an order? Find out the who, what, when – and where it is now.

Search

Invoicing

Need an invoice for an order you placed last week, or last year? You’ll find them here.

Find Invoice

Reporting

Clients, you’ll find all the management reports you need in one convenient place, 24/7.

Sign In

Need help?

We're happy to assist. Please don’t hesitate to contact our IT Department at it@rmidirect.com.

Media
Market
Geography

Can we help you?

Simply email us the specs of your campaign, and we'll recommend the best lists and segments for you.

Case Studies

Ride-Along Program Offers Nonprofit Boost in Supplemental Revenue

Guideposts, a nonprofit organization, touches millions of lives every day through products and services that inspire, encourage and uplift. Their magazines, books, prayer network, and outreach programs help people connect their faith-filled values to their daily lives.

What We Provided

Brokerage

Management

Alternative Media

Digital

Creative

The Brief

To generate supplemental revenue for Guideposts, RMI recommended the launch of a new Premium Ride-Along Program: an alternative media opportunity where advertisers pay a CPM fee to place their marketing offers inside the welcome packages Guideposts sends to their new subscribers.

The Solution

In the summer of 2011, RMI launched the program for Guideposts and announced the availability of space to commercial mailers. The program offered direct marketers a cost-effective medium by which to reach a qualified, targeted audience in a non-competitive environment, at a cost well below solo direct mail.

Through personalized emails, phone calls and face-to-face meetings with insert media brokers, RMI secured a multitude of tests and continuations with out of category marketers in 2012. Before the year was over, the 2013 program was completely booked for the following year.

The Results

The program was a resounding success, drawing multiple categories of mailers including fundraising, bedding, gardening, insurance, apparel and health. It continues to provide Guideposts with supplemental revenue, increasing year after year.

Case Studies

Creative Contest Generates Increased Interest in Nonprofit List
Creative Contest Generates Increased Interest in Nonprofit List

Creative Contest Generates Increased Interest in Nonprofit List

The National Wildlife Federation (NWF) is the largest private, nonprofit conservation education and advocacy organization in the United States. NWF is a voice for wildlife, dedicated to protecting wildlife and habitat and inspiring the future generation of conservationists.

Offsetting Lost Revenue After a Publication Title Closes
Offsetting Lost Revenue After a Publication Title Closes

Offsetting Lost Revenue After a Publication Title Closes

Mayo Clinic, one of the worlds' foremost medical centers, produces the <em>Mayo Clinic Health Letter</em> and numerous books that draw on a century of patient care, medical research and experience with the goal of enlightening readers.

High Cost to Raise $1 Numbers Improved In First Year for Nonprofit
High Cost to Raise $1 Numbers Improved In First Year for Nonprofit

High Cost to Raise $1 Numbers Improved In First Year for Nonprofit

The Christian Appalachian Project is an interdenominational, nonprofit Christian organization committed to serving people in need in Appalachia by providing physical, spiritual and emotional support through a wide variety of programs and services.

Ride-Along Program Offers Nonprofit Boost in Supplemental Revenue
Ride-Along Program Offers Nonprofit Boost in Supplemental Revenue

Ride-Along Program Offers Nonprofit Boost in Supplemental Revenue

Guideposts, a nonprofit organization, touches millions of lives every day through products and services that inspire, encourage and uplift. Their magazines, books, prayer network, and outreach programs help people connect their faith-filled values to their daily lives.