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To generate supplemental revenue for Guideposts, RMI recommended the launch of a new Premium Ride-Along Program: an alternative media opportunity where advertisers pay a CPM fee to place their marketing offers inside the welcome packages Guideposts sends to their new subscribers.
In the summer of 2011, RMI launched the program for Guideposts and announced the availability of space to commercial mailers. The program offered direct marketers a cost-effective medium by which to reach a qualified, targeted audience in a non-competitive environment, at a cost well below solo direct mail.
Through personalized emails, phone calls and face-to-face meetings with insert media brokers, RMI secured a multitude of tests and continuations with out of category marketers in 2012. Before the year was over, the 2013 program was completely booked for the following year.
The program was a resounding success, drawing multiple categories of mailers including fundraising, bedding, gardening, insurance, apparel and health. It continues to provide Guideposts with supplemental revenue, increasing year after year.
Easter Seals is a nonprofit organization that assists more than 1.4 million children and adults with autism, other disabilities and special needs and their families annually through a network of more than 500 service sites. The organization assists people with physical and mental disabilities and special needs resulting from any cause, whether diagnosed at birth or incurred through disease, accidental injury or the aging process.
The National Wildlife Federation (NWF) is the largest private, nonprofit conservation education and advocacy organization in the United States. NWF is a voice for wildlife, dedicated to protecting wildlife and habitat and inspiring the future generation of conservationists.
Charles Tyrwhitt is a British menswear retailer. They specialize in formal men’s shirts, shoes, suits, knitwear and accessories – and also offer a line of womenswear and casual apparel.
From auto repair shops to veterinarians, countless local businesses operate in every city in the U.S. - making the process of choosing the right service provider a pretty difficult task. Consumers’ CHECKBOOK magazine solves the problem by extensively researching businesses, and reporting on the best service at the best possible price. CHECKBOOK is published by the Center for the Study of Services, and covers seven major metropolitan areas: Boston, Chicago, Delaware Valley, Puget Sound, San Francisco Bay, Twin Cities and Washington DC.