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To generate supplemental revenue for Guideposts, RMI recommended the launch of a new Premium Ride-Along Program: an alternative media opportunity where advertisers pay a CPM fee to place their marketing offers inside the welcome packages Guideposts sends to their new subscribers.
In the summer of 2011, RMI launched the program for Guideposts and announced the availability of space to commercial mailers. The program offered direct marketers a cost-effective medium by which to reach a qualified, targeted audience in a non-competitive environment, at a cost well below solo direct mail.
Through personalized emails, phone calls and face-to-face meetings with insert media brokers, RMI secured a multitude of tests and continuations with out of category marketers in 2012. Before the year was over, the 2013 program was completely booked for the following year.
The program was a resounding success, drawing multiple categories of mailers including fundraising, bedding, gardening, insurance, apparel and health. It continues to provide Guideposts with supplemental revenue, increasing year after year.
Guideposts, a nonprofit organization, touches millions of lives every day through products and services that inspire, encourage and uplift. Their magazines, books, prayer network, and outreach programs help people connect their faith-filled values to their daily lives.
Charles Tyrwhitt is a British menswear retailer. They specialize in formal men’s shirts, shoes, suits, knitwear and accessories – and also offer a line of womenswear and casual apparel.
The National Wildlife Federation (NWF) is the largest private, nonprofit conservation education and advocacy organization in the United States. NWF is a voice for wildlife, dedicated to protecting wildlife and habitat and inspiring the future generation of conservationists.
The Christian Appalachian Project is an interdenominational, nonprofit Christian organization committed to serving people in need in Appalachia by providing physical, spiritual and emotional support through a wide variety of programs and services.