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Don’t Homogenize, Personalize Your Email Subject Line

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All marketing should engage your customer and have a personal touch with the message.

That especially applies to an email appeal, when the sender is only looking at a sender and a subject line.  We always encourage our clients to speak to their customer and/or prospect instead of a generic and impersonal approach.   Personalized subject lines do work and this article properly supports that tactic. 

https://www.mediapost.com/publications/article/326500/who-me-using-the-persons-name-in-the-subject-li.html?edition=111351