All marketing should engage your customer and have a personal touch with the message.
Email marketing is such an important piece of your marketing budget, yet it is often undervalued and overlooked.
My friend and colleague has a great quote about data hygiene, “Unlike fine wine, data doesn’t get better with age.” I always laugh when I think about it, but it is really a great analogy. Not only does this apply to postal data but to email as well.
How many emails do you get a day? 25? 50? 100+? With all that clutter, you’d think that someone has the magic recipe for the perfect subject line to help drive more opens and conversions.