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Learn four warning signs that may suggest a data model build for direct mail acquisition isn’t worth your time and money.

July 9th, 2014 · Modeling

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Blog

Learn how marketers are building look-alike models of their current online customers to target new prospects with display banner ads.

March 17th, 2014 · Digital , Modeling

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Blog

Learn three quick tips you should know when considering postal modeling for acquisition.

March 5th, 2014 · Modeling