All marketing should engage your customer and have a personal touch with the message.
Email marketing is such an important piece of your marketing budget, yet it is often undervalued and overlooked.
My friend and colleague has a great quote about data hygiene, “Unlike fine wine, data doesn’t get better with age.” I always laugh when I think about it, but it is really a great analogy. Not only does this apply to postal data but to email as well.
A PBS Documentary, is a must see as it tells the history of the Mayo Clinic and provides many uplifting stories from Doctors, Nurses and Patients.
Those of us who knew her, it is still hard to believe it's been a decade since Laura Smith passed away suddenly at the age of 44. She was a good friend and colleague who was respected throughout the direct marketing industry.