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It’s true, 25-35% of giving takes place between Thanksgiving and New Year’s. And MobileCause is spilling the secrets every nonprofit needs to create their most incredible year-end campaign yet.

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Fundraising is a hard enough task for your nonprofit – but you also need to think about year round and cross device. How will you raise funds? Where will you do it? Who are you gleaning information from for these endeavors?

We’ve compiled some of the worst advice we’ve ever heard about mobile fundraising—read on to learn why following it can actually do more harm than good.