Guideposts at 75

April 6th, 2020 · 2020

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2020 marks the 75th anniversary of Guideposts, a nonprofit organization founded in 1945 by Dr. Norman Vincent Peale and Ruth Stafford Peale. Their mission has been dedicated to inspiring the world to believe that anything is possible with hope, faith, and prayer. What began as a resource to serve and to be living examples of positive thinking has evolved into a highly successful organization.

In 1945, the inaugural issue of Guideposts magazine was printed and distributed to 10,000 Americans. It consisted of a four-page leaflet meant to encourage and uplift individuals, particularly soldiers returning home from the war. 

Over their history, Guideposts has evolved to provide inspirational services, products and programs.  Included in their offerings are;  annual devotionals, books about faith, Christian fiction novels, five spiritual magazines, prayer programs, as well as a content rich website for daily inspiration.

 The organization supports various communities to help sustain them in times of need – including military personnel and veterans, the recovery and addiction community, caregivers and more.

Laurie Schmidt, Director, Acquisition, said “RMI has been a valued partner of ours for over 30 years.  I appreciate the experience that they bring to us from both the publishing and nonprofit industries as well as with their dedication and commitment to helping us achieve our mission.”


RMI has had the honor of serving as Guideposts’ brokerage partner for over 30 years. “It has been a pleasure and a privilege to work with them and watch them evolve over the years” says Debbie McLain, President/Partner of RMI.  “I am so proud to call them a client and to be a part of their phenomenal marketing team.”