The USPS has stepped up their digital presence by changing the communications game. Informed Delivery from the United States Postal Service has innovated the way we receive and consume physical mail from our mailbox to our inboxes.
e-donorosity is an email database that includes over 24 million self-reported (via microsurvey) philanthropists.
Targeting the more than 80 million millennials can seem like a daunting task, especially since they're so different from the generations before them, but there are ways to reach this educated, tech-savvy cohort - you just have to get creative...
When you're brainstorming on creative ideas for your display campaigns (or pitching your boss on the many reasons you should test display), sometimes it's helpful to see what the competition is up to.
Learn how marketers are building look-alike models of their current online customers to target new prospects with display banner ads.