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Informed Delivery provides users with daily digital previews of their incoming household mail. It’s a free and optional notification service that gives eligible residential consumers the ability to see a preview of their letter mail in their email, wherever they are, before it arrives.
Informed Delivery can help mailers increase their marketing campaign reach with a synchronized physical and digital touch point.
Impressions: Receive multiple impressions from a single mail piece.
Interactive Content : Enhance the customer call to action with interactive digital content.
Increased ROI: Connect with customers whenever, wherever—even as they travel—through a computer or mobile device.
Campaign Reporting: The post campaign report results on an individual campaign, including information on the number of physical mail pieces processed, the number of users/mail recipients that were sent an email, the email open rate, and the number of click-throughs.
Informed Delivery allows mailers to:
Informed Delivery interactive campaigns provide additional benefits, allowing mailers to:
Currently, there are two types of Informed Delivery campaigns available, depending on the supplemental content provided by the mail owner or MSP. They are described below.
Ride-along Image and Target URL:
Campaign includes the USPS grayscale (soon to be color) scanned image of a letter-size mail piece and an image provided by the mailer, currently placed below the grayscale image in the email and to the right of the image in the dashboard.
Informed Delivery notification containing a campaign with a Ride-along Image and target URL (as shown in consumer email)
Representative Image, Ride-along Image, and Target URL:
In addition to the required Ride-along Image and URL, this campaign includes an image that is provided in lieu of a flat-size image or in place of a grayscale letter-size image. (Grayscale images of flat-size mail are not provided to consumers at this time.)
Informed Delivery notification containing a campaign with a Representative Image, Ride-along Image, and target URL (as shown in consumer email)
USPS® understands that many people may be involved in the development of an Informed Delivery® campaign, including gathering necessary elements and content (e.g. the Mailer Identifier (MID), Intelligent Mail® barcode (IMb®)/Serial Number range, start/end dates, images, URL, etc.).
However, one designated person must work with the Informed Delivery Program Office or the PostalOne!® Customer Acceptance Testing (CAT) team to ensure all campaign elements and content are complete.
Are you ready to make your mark among mail’s top innovators? Contact us directly to get started on this program.