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If your direct mail marketing strategy isn’t seriously considering the impact that 75 million millennials in the US yield, let’s rethink that strategy! Millennials now make up the largest generation in recent history with $200 Billion dollars in purchasing power. Making them highly relevant responders and monetarily valuable for any campaign -- whether donor acquisition, catalog and retailers, financial services, vacation and travel offers or a number of other offers.

July 18th, 2017 · direct mail , millennials