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Targeting the more than 80 million millennials can seem like a daunting task, especially since they're so different from the generations before them, but there are ways to reach this educated, tech-savvy cohort - you just have to get creative...

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It's no secret that Facebook advertising is a colossal revenue generator for corporations, retailers and local businesses alike, but optimizing this avenue for a nonprofit organization requires a slightly different strategy and knowledge of the key capabilities and trends within the Facebook platform.

August 17th, 2015

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We all have people we know who are “addicted” to Social Media. Whether it’s your Mom and her obsession with cat pictures, your younger cousin and her endless selfies, or your boss posting countless articles about why millennials don’t fit into today’s corporate environment, there are plenty of reasons people use Social Media to express themselves. Fortunately, this love for social media has opened up a whole new world for marketers to explore, offering us infinite new ways to interact with, learn from and speak to our customers.

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A look at how the datacard has evolved from being a statistical fact sheet, to a sort of data media kit — and the one change list owners can make to provide a more comprehensive overview of their organization, and the customers that support it.

December 5th, 2014 · List Management

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Publishers are constantly racking their brains on ways to stay relevant in the digital era. Here's one little idea that may have a big impact on subscriber retention.

October 10th, 2014 · Social Media