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Have you ever wished you could pick the brains of other magazine and newsletter marketers to learn what's working and what's not? On May 15th, you can. Join your peers at our free, one-day event to network, brainstorm, and share practices that are invaluable to your marketing success.
When you're brainstorming on creative ideas for your display campaigns (or pitching your boss on the many reasons you should test display), sometimes it's helpful to see what the competition is up to.
It is likely that 65% or more of your best customers overlap with those of other co-op members' names and as a result, are heavily mailed. Learn how to determine the effect this usage has on your housefile and the value of participating.
Learn how marketers are building look-alike models of their current online customers to target new prospects with display banner ads.
Three months after typhoon Haiyan, the Filipino Department of Tourism launches a global campaign which reminds us that video can be a powerful tool for donor acquisition, and also retention.