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Learn how regression modeling could be a good fit for your direct mail program by recognizing these common list woes and understanding their possible modeling solutions.

May 19th, 2014 · Postal

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Learn how mailers are successfully improving their acquisition results by dropping names that are unlikely to respond - and filling the void with more ideal, higher scoring prospects.

April 9th, 2014 · Postal

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Have you ever wished you could pick the brains of other magazine and newsletter marketers to learn what's working and what's not? On May 15th, you can. Join your peers at our free, one-day event to network, brainstorm, and share practices that are invaluable to your marketing success.

April 8th, 2014 ·

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When you're brainstorming on creative ideas for your display campaigns (or pitching your boss on the many reasons you should test display), sometimes it's helpful to see what the competition is up to.

April 2nd, 2014 · Digital

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It is likely that 65% or more of your best customers overlap with those of other co-op members' names and as a result, are heavily mailed. Learn how to determine the effect this usage has on your housefile and the value of participating.

March 24th, 2014 · Postal