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Learn how regression modeling could be a good fit for your direct mail program by recognizing these common list woes and understanding their possible modeling solutions.
Learn how mailers are successfully improving their acquisition results by dropping names that are unlikely to respond - and filling the void with more ideal, higher scoring prospects.
Have you ever wished you could pick the brains of other magazine and newsletter marketers to learn what's working and what's not? On May 15th, you can. Join your peers at our free, one-day event to network, brainstorm, and share practices that are invaluable to your marketing success.
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