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When you're brainstorming on creative ideas for your display campaigns (or pitching your boss on the many reasons you should test display), sometimes it's helpful to see what the competition is up to.

April 2nd, 2014 · Digital

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It is likely that 65% or more of your best donors overlap with those of other co-op members' names and as a result, are heavily mailed. Learn how to determine the effect this usage has on your housefile and the value of participating.

March 24th, 2014 · Postal

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It is likely that 65% or more of your best customers overlap with those of other co-op members' names and as a result, are heavily mailed. Learn how to determine the effect this usage has on your housefile and the value of participating.

March 24th, 2014 · Postal

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Learn how marketers are building look-alike models of their current online customers to target new prospects with display banner ads.

March 17th, 2014 · Digital , Modeling

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Three months after typhoon Haiyan, the Filipino Department of Tourism launches a global campaign which reminds us that video can be a powerful tool for donor acquisition, and also retention.

March 14th, 2014 · Nonprofit