Newsroom
It is likely that 65% or more of your best donors overlap with those of other co-op members' names and as a result, are heavily mailed. Learn how to determine the effect this usage has on your housefile and the value of participating.
It is likely that 65% or more of your best customers overlap with those of other co-op members' names and as a result, are heavily mailed. Learn how to determine the effect this usage has on your housefile and the value of participating.
Learn how marketers are building look-alike models of their current online customers to target new prospects with display banner ads.
Three months after typhoon Haiyan, the Filipino Department of Tourism launches a global campaign which reminds us that video can be a powerful tool for donor acquisition, and also retention.
Learn three quick tips you should know when considering postal modeling for acquisition.