It is likely that 65% or more of your best customers overlap with those of other co-op members' names and as a result, are heavily mailed. Learn how to determine the effect this usage has on your housefile and the value of participating.
Learn how marketers are building look-alike models of their current online customers to target new prospects with display banner ads.
Three months after typhoon Haiyan, the Filipino Department of Tourism launches a global campaign which reminds us that video can be a powerful tool for donor acquisition, and also retention.
Learn three quick tips you should know when considering postal modeling for acquisition.
Meet up with RMI as we attend the 2014 Washington Nonprofit Conference in Washington DC, February 12-14.