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It is likely that 65% or more of your best customers overlap with those of other co-op members' names and as a result, are heavily mailed. Learn how to determine the effect this usage has on your housefile and the value of participating.

March 24th, 2014 · Postal

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Learn how marketers are building look-alike models of their current online customers to target new prospects with display banner ads.

March 17th, 2014 · Digital , Modeling

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Three months after typhoon Haiyan, the Filipino Department of Tourism launches a global campaign which reminds us that video can be a powerful tool for donor acquisition, and also retention.

March 14th, 2014 · Nonprofit

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Learn three quick tips you should know when considering postal modeling for acquisition.

March 5th, 2014 · Modeling